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By: TSEG | Dec 28, 2018

Live Video in 2019

There are many different digital marketing strategies that will increase the demand for companies’ products or services. Some of these strategies include social media, chatbots, artificial intelligence, video, and live video. One essential digital marketing trend for 2019 is live video. Live video goes one step further than video in that it instantly allows consumers...

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By: TSEG | Dec 5, 2018

5 Reasons You Should Be Using WordPress

Search Engine Friendly This is pretty plain and simple. SEO experts have performed case study after case study that show that Google ranks sites that use WordPress higher than those built on other platforms. The reason for this is because the WordPress framework makes it easier for Google to crawl and index the pages on...

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By: Chris Massaro | Oct 1, 2018

Five questions to ask your digital marketing agency before hiring them

Working with a digital marketing agency can increase the speed and return on your digital advertising investment. An agency most likely has the resources and experience to achieve better results than either an in-house team or the up-and-down world of freelancers that come with widely varying skills and ability. However, while most agencies will be...

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By: TSEG | Aug 15, 2018

Are these valuable leads? Why communication is key to optimizing PPC campaigns

What do you define as a conversion? A conversion, in internet marketing, occurs when a visitor on a website completes a desired goal, such as filling out a contact form, calling the phone number, or engaging in an online chat platform. That is the simple way to look at a conversion. On the other end...

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By: Chris Massaro | Aug 13, 2018

How Effective are Google Ads?

Spending money to advertise on Google is not cheap, so it’s a smart question for any business to ask how effective paid search marketing is in 2018. Have browsing habits evolved? Do people still click on ads? In a 2017 study of Google users, 60% of participants responded that they will click on any result...

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By: TSEG | Jul 31, 2018

Communication is the Root of All Success

Have you ever purchased a service from a marketing company who promised to be there for you no matter what happens? After signing up, did your account manager fail to answer your call, or return your call much later in the week? This is a clear sign that the company is either a.) unable to...

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By: TSEG | Jul 26, 2018

Custom Photography Challenge

When I began my career at Cloud 8 Sixteen, Inc., I never imagined that I would have the opportunity to photograph attorneys from one of the most prestigious law firms in America. Fast forward two years and I am pulling up to Williams Kherkher’s office, a massive building located in Houston, Texas. Williams Kherkher is...

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By: TSEG | May 22, 2018

4 Tips for the May 2018 Instagram Algorithm Change

It’s no secret that everyone is confused about the new algorithm change that Instagram decided to move forward with. In March of this year, Instagram changed the way posts are shown on the platform – no more chronological order. This month, Instagram decided to change the algorithm again. Now, posts show up in terms of...

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