AI is talking about you
Right now, AI is answering legal questions and directing claimant behavior in real-time. These systems provide direct information to prospects without the need to ever click a link, dictating which attorneys a person trusts.
In many markets, we're seeing a "tilt" where certain firms are named as the authority while others are left out of the conversation entirely. This establishes a trust calibration long before a firm even receives a call.
What Your Briefing Will Cover
This is a high-level diagnostic designed for firms that value data-driven strategy over vanity metrics that don't contribute to your bottom line.
- City-Specific Simulations:We run high-intent inquiries in your specific market to reveal exactly what prospects see.
- Authoritative Signals:We identify the specific authority signals these systems leverage to form their recommendations.
- Risk Identification:We pinpoint any costly mistakes or other harmful traces of your firm's digital presence.
- Visibility Implications:Our team walks you through what this means for your firm’s long-term equity and visibility.
Implementing Our Briefing
The objective of the AI Visibility Briefing is to move a firm from a reactive posture to a proactive strategy based on how modern search systems actually function. Attorneys who have completed this briefing gain a clear understanding of why their current marketing may be yielding "fluff" metrics rather than high-quality cases.
After our briefing, your firm will:
- Know how you stack up against competing firms on a local (or national) scale, and how they are getting these results.
- See exactly how AI evaluates firm authority and how to align your digital presence with those specific trust signals.
- Learn to identify which digital channels are generating high-intent claimant behavior and which are simply inflating traffic.
- Discover how to shift ad spend toward queries and platforms with the lowest cost-per-case in real-time.
The Competitive Result
- Firms that apply these insights typically see a significant uptick in case acquisition by securing the “authority” positions that AI now provides to prospects.
- Rather than guessing which strategies work, these firms utilize a system where case outcome data (including settlements and signed retainers) feeds directly back into their targeting accuracy.
- By evolving their approach, these attorneys move beyond basic lead-chasing and become the dominant, trusted authorities in their local market.
Firm Owners and Partners:
