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A Simpler Way to Search Google’s latest update introduces an option for users to toggle off personalization in search results, offering a more neutral way to browse. This change allows individuals to find information without the influence of their previous searches or browsing history. For lawyers, this allows you to quickly search for your own...
Read MoreWhat Is the New Google Maps Feature? Google Maps has introduced a new feature called “Report Business Conduct,” empowering users to flag unethical or misleading behavior by businesses directly through the platform. Accessible on both desktop and mobile, this feature allows users to report issues such as businesses offering incentives for reviews or pressuring individuals...
Read MoreOpenAI Hires a Key Player to Lead Its Next Steps OpenAI has taken a significant step toward expanding its influence in consumer technology by hiring Darin Fisher, a founding engineer for Google Chrome. Fisher brings years of experience from his time shaping one of the most widely used web browsers in the world. This hiring...
Read MoreHow Google’s Antitrust Ruling Could Redefine Marketing The Department of Justice (DOJ) has taken a bold step in its antitrust battle against Google by calling for the divestiture of the Chrome browser. This proposed move comes on the heels of significant victories for the DOJ, signaling a new chapter in the government’s fight to curb...
Read MoreMeta’s New Standard for Measuring Performance Meta has introduced a significant update to its performance metrics, standardizing “views” as the central measure of content performance across its platforms: Facebook, Instagram, and Threads. This change aims to provide advertisers with a unified method for assessing how many people see their content, making reporting simpler and more...
Read MoreInsights from Reddit’s Leadership Recently, Reddit executives held an AMA (Ask Me Anything) session, offering a rare opportunity for businesses to gain direct insights into the platform’s strategies and potential for brand success. Spearheading the discussion were Jen Wong, Reddit’s COO, and Timo Pelz, VP of Business Marketing, both sharing their expertise on creating meaningful...
Read MoreTrump’s Shift on TikTok In a surprising turn of events, President-elect Donald Trump has reversed his stance on banning TikTok, now pledging to “save TikTok in America.” This change throws the app’s future into a new realm of uncertainty, especially after previous moves to block the platform’s U.S. operations were outlined in our recent post,...
Read MoreChatGPT’s Role in Shifting the Search Experience The world of search engines is witnessing a pivotal shift with the introduction of ChatGPT’s capabilities. Unlike traditional keyword-centric searches popularized by Google, ChatGPT, developed by OpenAI, offers a conversational approach that sets it apart. This new method doesn’t just produce lists of results—it creates an experience where...
Read MoreAI Meets Google Maps In an exciting move for users and businesses alike, Google has integrated its advanced Gemini-powered AI into Google Maps. While AI-driven tools are becoming more common in apps, this particular upgrade brings a level of interaction that has the potential to reshape local search. With a focus on creating more customized...
Read MoreA Surge in Paid Search Platforms Like Google, Microsoft Advertising has recently shown notable increases in ad revenue, highlighting a shared trend among search platforms. In TSEG’s recent blog post, we covered Google’s rising advertiser interest, and now Bing’s growth tells a similar story, confirming that paid search remains a core part of digital marketing...
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