512-515-9143
Before you Go

Lock down your SEO market with exclusive services from TSEG, meaning we won't work with your competitors. Just you.

By: TSEG | Jul 2, 2025

Google’s June 2025 Core Update Begins: What Law Firms Need to Watch

What This Update Means for Legal Rankings Google began rolling out its June 2025 core update this week, with a completion window expected to last up to three weeks. These core updates don’t isolate specific industries or content types. Instead, they modify how Google evaluates content across the board. However, this may cause fluctuations in...

Read More
By: TSEG | Jun 27, 2025

UK Regulators Target Google’s AI Search and Ad Dominance in New Crackdown

Google Faces Pressure as UK Regulator Closes In The UK’s Competition and Markets Authority (CMA) is preparing to label Google with a Strategic Market Status designation, a move that would allow it to set binding rules on how Google operates in the country’s search and digital advertising space. This includes oversight of AI-generated search summaries...

Read More
By: TSEG | Jun 24, 2025

Google Pushes Real-Time Indexing as AI Arms Race Heats Up

Jeff Dean Makes the Case for Google’s Advantage Jeff Dean, one of Google’s earliest hires and now the head of Google AI, has been vocal about a feature he says gives Google a real edge: index freshness. In a recent X post, Dean emphasized the years of work that have gone into keeping Google’s index...

Read More
By: TSEG | Jun 20, 2025

Trump Grants TikTok Another 90 Days, Keeping Ad Access Wide Open

TikTok’s Temporary Lifeline President Trump has issued a 90-day extension that keeps TikTok operating in the U.S., putting off enforcement of a law that could eventually ban the platform. This is the third time the deadline has been pushed since the law was signed in January. White House press secretary Karoline Leavitt confirmed the move,...

Read More
By: TSEG | Jun 18, 2025

Google AI Mode Update Now Active for All Users in the U.S.

AI Mode Rolls Out to All U.S. Users Google has begun activating its new AI Mode across search results for all users in the United States. First announced at Google I/O just three weeks ago, the feature is now appearing in both signed-out and incognito sessions. AI Mode introduces a new tab within the Google...

Read More
By: TSEG | Jun 13, 2025

Why Reddit and Wikipedia Are Powering AI Answers—and What That Means for Law Firms

AI Tools Are Only as Good as Their Sources A new study from Profound analyzed 30 million citations across ChatGPT, Google AI Overviews, and Perplexity from August 2024 through June 2025. The data highlights just how often AI tools rely on open, user-driven websites to answer search queries. ChatGPT pulled 47.9% of its citations from...

Read More
By: TSEG | Jun 11, 2025

Apple’s Visual Search Update Will Drive More Google and ChatGPT Queries

WWDC 2025 At its annual Worldwide Developers Conference (WWDC 2025), Apple previewed the next version of iOS, along with new AI features that will change how people search across its devices. One of the more talked-about tools within Apple Intelligence is Apple Visual Intelligence. It’s designed to make searching from any screen faster and more...

Read More
By: TSEG | Jun 6, 2025

Google CEO Defends AI and Explains Where Company Is Headed Next

Google’s AI Roadmap Is Bigger Than the Internet Boom At Bloomberg’s Tech Summit in San Francisco, Google CEO Sundar Pichai laid out a confident, long-view strategy for the company’s AI ambitions. With $75 billion in capital expenditures planned for 2025, much of it tied to AI infrastructure, Pichai is proving that Google is building the...

Read More
By: TSEG | Jun 4, 2025

5 Keys Driving Local Search and AI in Legal

Staying on Top in the AI Age Means Owning Your Backyard Search is getting way smarter. With AI playing a bigger role in how results are delivered, staying visible in local searches takes more than it used to. Google is analyzing more factors and answering queries in new formats, and firms need a strategy that...

Read More
By: TSEG | May 30, 2025

YouTube Ad Placements Explained for 2025 Video Campaigns

Are Video Ads Optional Anymore? The way people search online is no longer limited to typing into a text box. Video has become a go-to method for learning, researching, and deciding, especially across platforms like YouTube, Instagram, and TikTok. For law firms, showing up with the right message is no longer enough to be dominant....

Read More