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Embrace the Future: How Google’s AI Will Revolutionize Legal Search Marketing

TSEG & TruLaw Win THREE Internet Advertising Competition (IAC) Awards

AUSTIN, TX (TSEG) APRIL 4, 2023 TSEG and TruLaw have just won THREE awards for our work on the Camp Lejeune Toxic Water lawsuit! TSEG/TruLaw Mass Tort Campaign Team Wins 2023 IAC’s for: Best Legal Social Media Campaign  Best Legal Online Video and  Best Legal Email Message The 2023 Internet Advertising Competition (IAC) has awarded...

TSEG Wins Web Award for Legal Standard of Excellence

TruLaw Wins The Golden Gavel Award for Best Lead Generation Ad

TSEG Wins The Internet Advertising Competition (IAC) Award for Best Legal Social Media Campaign

Paraquat and Parkinson’s Disease Lawsuit Campaign Selected by The Web Marketing Association AUSTIN, TX (TSEG) APRIL 5, 2022 Our social media lead-gen campaigns for the Paraquat & Parkinson’s mass tort litigation have been announced winners in the 2022 Internet Advertising Competition Awards developed by the Web Marketing Association to honor excellence in online advertising. TSEG...

TSEG Joins SimplyConvert Under TruLaw Brand for Superior Legal Client Acquisition

How to Track Reporting and Case Value

Generating leads and turning them into actual signed clients requires a strategic marketing plan and proper ad placement. However, it’s more than just advertising your firm and waiting for the calls to come in. You must also track those calls to confirm whether your advertising campaign works and what areas of your campaign might need...

The Difference Between Local Service Ads and Pay-Per-Click Advertising

The Difference Between Local Service Ads and Pay-Per-Click Advertising Pay-per-click advertising (PPC) has been an excellent option for law firms to get their websites in front of a large number of potential clients. In 2017, Google launched another paid search option called “local service ads” (LSA). This new option recently became available for lawyers to...

Why is SEO an investment?

When you build a website for your business, it becomes your company’s “online real estate.” Much like physical real estate, this valuable space on the world wide web can expand and become more visible. The term for increasing your website’s visibility online is “search engine optimization” or SEO. While almost every business owner in every...

You Can’t Try a Case If You Aren’t Getting Cases

When an attorney decides to invest in marketing, hundreds of questions come to mind. Most lawyers have little to no marketing experience, and don’t know where to begin looking for real answers. It can be overwhelming for some, but we can help get you caught up. We’re answering some of the most frequently asked questions...