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Google Isn’t Losing Ground The rise of AI-powered search tools like ChatGPT has sparked speculation that Google’s dominance is slipping. With major tech companies investing in AI-driven alternatives, some businesses have rushed to adjust their focus, fearing traditional search is becoming obsolete. But before law firms rethink their marketing strategies, they should take a closer...
Read MoreGoogle Continues to Expand AI in Search Google is making three major updates to how search works, with AI playing a bigger role than ever. The company has upgraded AI Overviews using its latest model, Gemini 2.0. This update is designed to improve accuracy and provide users with more detailed responses to complex queries. Google...
Read MoreThe Hidden Problem with AI-Generated Legal Content Law firms rely on content marketing to build trust, educate potential clients, and improve their search rankings. But with AI-generated content flooding the internet, many firms may unknowingly publish content that looks polished but lacks real substance. Some marketing providers use AI tools to churn out legal content...
Read MoreThe Next Generation Isn’t Searching the Way You Think For years, Google has been the default search engine for nearly everyone, but younger users are breaking that habit. Instead of typing queries into traditional search engines and sorting through pages of results, many now turn to short-form explainer videos, user generated online forums & discussions,...
Read MoreNew Data Confirms AI Overviews Are Changing Click Traffic When a major change in Google’s search engine affects website traffic, businesses need data—not just speculation—to understand the impact. Terakeet, a digital marketing company specializing in enterprise-level SEO and organic search strategies, conducted a recent study on how Google’s AI Overviews are impacting click-through rates (CTR). The study...
Read MoreGoogle Faces EU Charges for Favoring Its Own Content Google is under fire again—this time in Europe. The European Commission has accused the tech giant of violating the Digital Markets Act (DMA) by giving preferential treatment to its own services in search results. This latest legal challenge comes just weeks after the UK’s Competition and...
Read MoreA Fast Start, but Has the Growth Continued? The newest player in the generative AI race, DeepSeek, is a Chinese startup that recently introduced its open-source model, DeepSeek-R1. Unlike proprietary models from OpenAI and Google, DeepSeek-R1 is freely available, allowing businesses and developers to access high-level AI without the constraints of a closed system –...
Read MoreThe New Reality: YouTube Is Becoming a TV-First Platform For years, law firms investing in digital marketing have followed the industry standard: mobile-first content. But YouTube’s latest announcement is a move in the opposite direction—toward television. While social media ads, websites, and search engines have historically moved toward mobile-first strategies, YouTube is leaning into its...
Read MoreGoogle Still Reigns, But Its Grip Is Loosening For years, Google has been the default gateway to the internet. When people needed answers, they turned to Google without a second thought. Businesses—including law firms—built their entire online strategies around ranking high in Google’s search results, knowing that’s where the vast majority of potential clients would...
Read MoreGoogle’s Big Quarter Alphabet, Google’s parent company, closed out 2024 with another strong financial performance, reinforcing its dominance in digital advertising and AI-driven services. The company reported $96.5 billion in revenue for Q4, marking a 12% increase from the previous year. Advertising remained the backbone of Alphabet’s business, with Google Search and YouTube continuing to...
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