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Search Habits Aren’t What They Used to Be For years, Google was the default starting point when someone had a question. That’s no longer a given. Today, people bounce between platforms depending on the kind of answer they’re after—and how they prefer to receive it. Younger users are seeking answers to legal questions on TikTok...
Read MoreWhy Your Firm’s Name Isn’t Showing Up in AI Answers and What To Do About It There’s a new problem showing up in the way people search for legal help: your firm’s name might not appear anywhere—even if your SEO has been solid up to now. Tools like Google’s Search Generative Experience (SGE), Microsoft Copilot,...
Read MoreFast Content Isn’t Always the Right Content AI can crank out a legal article in minutes. That kind of speed looks like a win—especially for firms trying to fill content gaps quickly. But when you hand over the keyboard entirely to artificial intelligence, the results start to work against you. The content may be grammatically...
Read MoreBing Search Is Getting Smarter—Fast Microsoft just flipped a major switch. Bing search results now come with Copilot—the company’s AI assistant—baked directly into the main results page. This isn’t a test or limited feature. It’s live, and it changes how people interact with search in a big way. Until now, Copilot sat off to the...
Read MoreAUSTIN, TX (TSEG) APRIL 8, 2025 We are thrilled to announce that TSEG has won FOUR Internet Advertising Competition (IAC) Awards for our work on our Social Media Harm Campaign, Depo Provera podcast ad, NEC mass tort highlight video and our Legal Search Marketing newsletter. The 2025 IAC has awarded TSEG with: Best Legal Social...
Read MoreWhat is Google AI Mode — and why does it matter for law firms? Google’s new AI Mode has the potential to change the way people search for legal help online. Unlike the traditional search experience where users see a mix of map listings, paid ads, and organic results, AI Mode uses a more conversational...
Read MoreA Tamer Core Update, But Not One to Ignore Google officially completed its March 2025 core update on March 27, wrapping up a two-week rollout that began on March 13. Like all core updates, it was designed to improve the relevance and helpfulness of search results—not just reward keyword-heavy content. This update wasn’t as disruptive...
Read MoreIt’s Not Too Late To Be Early If you’ve been paying attention lately, you know that what used to be a ten-blue-links experience is quickly being replaced with something smarter, faster, and—depending on the tool—completely AI-driven. Today’s searchers have moved beyond typing in keywords and clicking the first link. They’re asking full questions, expecting complete...
Read MoreA New Contender in AI Search Anthropic isn’t a household name like OpenAI or Google—yet. But with major backing from Amazon and Google, and a founding team made up of former OpenAI researchers, the company is quickly becoming a force in artificial intelligence. Its flagship product, Claude, is a conversational AI chatbot designed to be...
Read MoreThe AI Overviews Citation Pattern Google’s AI Overviews tend to pull from content-rich pages that thoroughly address a user’s query – instead of broad and generic web pages like a site’s homepage. Enterprise SEO company, BrightEdge, found that 82.5% of citations in Google AI Overviews linked to deep content pages, which are pages that are...
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