Processed Foods Mass Tort Lawsuit Marketing Campaigns

Everyone needs food to survive. Unfortunately, as companies continue their push to generate maximum profits, ultra-processed foods are becoming more prevalent on store shelves because they are cheap and easy to process. They also provide substantial cost savings and maximum profit to the big food industry. However, many of these ultra-processed foods have little nutritional value, contain toxic and harmful ingredients, and continue to contribute to obesity and severe medical conditions such as type-2 diabetes and cardiovascular issues.

Profit margins exceed public health and safety, and American consumers suffer. Many individuals are unaware that there may be legal remedies, such as food industry and class action lawsuits, that can help them seek justice and fair compensation for their injuries. TSEG’s legal marketing expertise helps firms connect with individuals and families who may have viable claims against major food manufacturers.

TSEG is a digital marketing company for law firms that focuses on helping your firm generate valuable mass tort case acquisition leads and legal advertising for ultra-processed food mass torts. Our team creates targeted messaging that draws potential clients to your door.

Call us today at (512) 394-7234 or contact us online to learn how our lead generation and customized marketing campaign services can help you.

The Problem with Ultra-Processed Foods

Ultra-processed foods are products made from industrially derived ingredients or substances extracted from foods like fats, sugars, and starches. These foods also contain substantial additives such as additional sugars, artificial colors, artificial flavors, stabilizers, and preservatives. Ultra-processed foods are highly altered and significantly removed from their natural state. Due to intense processing, these foods often lack the essential vitamins and nutrients in whole foods, which are crucial to a healthy diet.

Studies indicate exposure to ultra-processed foods leads to adverse health outcomes, notably obesity, cancer, type-2 diabetes, cardiovascular disease, irritable bowel syndrome, depression, and frailty conditions. In young people, adverse health effects can include cardio-metabolic risks and asthma. Perhaps unsurprisingly, out of 43 studies that reviewed health outcomes associated with ultra-processed foods, no study reported an association between these foods and any beneficial health outcomes.

The Increase in Ultra-Processed Food Lawsuits

Law firms have seen an increase in ultra-processed food lawsuits and class action lawsuits for several reasons. In addition to the rise in ultra-processed food options hitting store shelves, numerous studies have found that diets high in ultra-processed foods are associated with a higher risk of adverse health effects.

Even more concerning are the allegations that large food manufacturers have continued to mislead consumers about the nature of their food products and their associated health risks. Many ultra-processed foods include labels and packaging that indicate they are “healthy” or “all-natural.” Deceptive labels and packaging may lead consumers to believe their food does not pose significant safety risks. Few attempts have been made to adequately warn customers about the important health consequences of consuming certain ultra-processed products.

There is also solid momentum surrounding silicosis litigation, including recent lawsuits, rising regulatory scrutiny, and high-profile verdicts. One verdict involved a $52.4 million award to a plaintiff exposed to artificial stone dust, showing expanding mass tort lawsuits with profound implications for manufacturers and suppliers.

Legislation In the Works

In addition to more studies and an increased focus on the ill effects of ultra-processed foods, some states are taking a more aggressive approach to warning consumers about their associated risks.

In April 2025, California’s Assembly Bill 1264 cleared its first significant legislative hurdle. It passed through the state Assembly Education Committee with firm support. State lawmakers backing the bill say that a growing body of scientific evidence links ultra-processed foods to chronic diseases. They also argue that protecting children’s health requires proactive intervention. The bill would legally define “ultra-processed foods” and require California schools to phase out harmful foods.

Those who oppose the measure claim that overhauling school food programs would be difficult. However, the bill’s momentum continues as it moves toward broader legislative debate. Advocacy groups continue promoting campaigns, urging swift passage to set a national example.

Which Legal Path Is Most Likely for Ultra-Processed Foods Lawsuits?

It can be an uphill legal battle for one individual to hold a major food industry manufacturer accountable for adverse health effects and deceptive marketing practices. Several legal pathways may be available to victims injured by a food manufacturer’s actions.

The first option may be a mass tort. This type of case is more likely when multiple individuals file claims with varying degrees of health harm, such as diabetes, obesity, or cancer, caused by a long-term diet of ultra-processed foods. Mass tort claims can involve different exposure levels, brands, and medical outcomes, making them ideal for mass tort cases.

Another legal path that may be available for individuals is a class action lawsuit. Class action suits involve gathering a group of individuals with similar claims against a party and filing a legal action together instead of each person filing an individual lawsuit. The result is a more cost-effective option with greater collective power to build a solid case against the food manufacturer and potentially catalyze broader changes or reform.

Arbitration is a formal legal process where each party agrees to submit their case to a neutral third party who resolves the dispute and offers a binding decision. However, most food purchases do not involve arbitration agreements unless an individual secures their food through a subscription-based service.

How TSEG Helps Law Firms with Strategic Lead Generation

At TSEG, we have significant experience generating mass tort leads with compliance and precision. Our team deeply understands legal advertising standards and ethical considerations. We’ll create targeted messaging and data-driven campaigns to educate, inform, and drive consumers injured by ultra-processed foods to take action.

Using data-driven targeting, we identify individuals who may be affected by consumption and exposure to misleading food marketing. Next, we generate emotionally compelling and legally sound ads that inform and convert. These ads speak directly to individuals and families who need legal solutions to their problems. Our mission is to ensure your firm stands out and gets organic leads.

Request a Custom Ultra-Processed Foods Mass Tort Marketing Campaign Quote

At TSEG, we can help your law firm stand out. We’ll craft strategic and impactful campaigns that generate high-quality ultra-processed foods mass tort leads.

Contact us or call today at (512) 394-7234 and request a custom quote.