Paid Advertising That Drives Signed Cases

At TSEG, we take a different approach to Pay-Per-Click (PPC) advertising. PPC is a form of digital advertising where law firms pay only when their ad is clicked, making it a cost-effective method to attract potential clients. As part of our comprehensive legal marketing strategy, we offer specialized PPC services for law firms, leveraging our expertise to maximize results in a competitive legal market.

Unlike many agencies that focus on traffic, clicks, or form submissions, we focus on what truly matters: SIGNED CASES.

Quality conversions are the key to growing your firm, not just volume. Our PPC ad campaigns are designed to generate qualified leads more likely to become clients by targeting specific keywords and reaching a well-defined target audience.
Using proprietary strategies and real-time optimizations, we ensure every advertising dollar contributes directly to your firm’s business growth. Converting leads into paying clients and adapting to changes in the legal market are central to our approach.

What Is PPC Advertising?

PPC advertising helps law firms reach potential clients at the exact moment they search for legal services online. Your firm pays a fee each time someone clicks your ad, making your online advertising accountable and measurable. Search ads and other ad placements on search engine results pages (SERPs) help law firms appear at the top of search results on major search engines, increasing visibility to users actively seeking legal help.

By targeting law firm keywords such as “personal injury attorney” or “divorce lawyer,” your ads appear before people actively seeking legal help. Using these targeted keywords improves your ad’s relevance and overall campaign effectiveness. Employing targeted bidding strategies and carefully selecting relevant keywords are essential for optimizing your law firm’s PPC campaign performance.

Launching a successful PPC campaign requires strategic planning, ongoing management, and continuous optimization. It is important to write compelling ad copy for your law firm PPC ads to attract and convert potential clients. A well-structured marketing campaign and effective PPC marketing with paid ads can help your law firm generate quality leads and achieve measurable results quickly.

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The TSEG Case Tracking Cycle

Many marketing agencies focus on traffic and form fills. At TSEG, we track real business outcomes. Our reporting starts with leads but extends to signed cases. As your intake team converts leads, we use that case data to refine your campaigns.
By closely monitoring your campaign’s performance, we focus on optimizing ad performance and improving your overall marketing efforts. This ongoing optimization helps your PPC strategy evolve based on real results.
At the end of the day, it’s signed cases, not clicks or impressions, that drive your firm’s growth. We ensure your campaigns reflect this priority.

Real-Time Optimization

We review your campaign daily, not monthly. We use live data and case feedback to adjust bids and budgets to maximize your cost-per-case efficiency. This dynamic style of Google Ads management ensures your ads remain effective and cost-efficient.

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Our Unique MVA Model

TSEG has developed a unique paid search strategy targeting individuals involved in motor vehicle accidents before they actively search for a lawyer. This approach is specifically tailored to a law firm’s needs and is part of a comprehensive law firm PPC strategy designed to maximize ROI and attract local clients. This strategy includes services like SEO for lawyers and web design for lawyers. Every lead is screened, qualified, and live-transferred directly to your intake team, ready to convert. Many of our partners close these leads at a 40 to 50 percent rate, generating steady cases for firm growth.

GROW MVA CASE VOLUME

Landing Pages and Conversion Tracking

A well-designed landing page is crucial to convert clicks into clients. It provides clear, relevant information and guides visitors to take action, such as scheduling a consultation or filling out a form. Landing page optimization, including a prominent call-to-action, can significantly increase conversions by encouraging potential clients to contact your law firm.

Using tools like Google Analytics, we track key metrics such as click-through rate, conversion rate, and cost per conversion. Monitoring key performance metrics is essential as it helps improve ad performance and ROI by ensuring your ads and landing pages remain relevant and effective. This data helps us identify the most effective ads and pages, enabling ongoing optimization.

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" One of the biggest mistakes I see firms make...

is basing marketing decisions entirely on cost per case. Cost per case is only one part of the equation. We’ve had law firms cut a campaign because the cost per case looked too high, only to come back seven months later and realize those same cases brought in massive returns.”

CEO of TSEG

Why Choose PPC with TSEG?

17+ Years of Success: TSEG has extensive experience in managing, optimizing and developing successful law firm PPC campaigns across all practice areas in highly competitive markets.

Exclusive Leads: Your campaign budget supports a dedicated PPC strategy built only for your firm. We do not pool budgets or resell leads, ensuring your pipeline is yours alone.

Transparent Reporting: Every call, form, and signed case is tracked with unique numbers so you clearly see your ROI.

Real-Time Optimization: Daily campaign management and case feedback help us continually improve your results.

Cost Efficiency: We focus on cost per signed case, not clicks, ensuring your ad spend translates into real business outcomes. Careful management of your law firm’s PPC budget and PPC ad spend ensures maximum ROI for your law firm’s PPC campaign.

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PPC TESTIMONIALS

Alex Capozzi

Brach Eichler LLC

“TSEG are truly elite.

Having gone through numerous below average SEO/PPC companies with lackluster results and poor communication, I truly appreciate everything they have to offer. They are straightforward and operate with integrity. With TSEG you can truly have peace of mind that you are receiving top notch services, an invaluable asset. Their client-focused approach is an extremely rare commodity in the industry and any company would be extremely fortunate to retain their services.”

Robert F. Goings

Goings Law Firm, LLC

“This company is spectacular! TSEG have met, and far exceeded, all of my expectations.

What I like about TSEG is they under promise and over perform. While TSEG are pros at website design, content development, and search engine optimization, what I believe sets this company apart from all of the rest is their commitment to the client.”

Matt Minner

Minner Vines Injury Lawyers, PLLC

“Excellent people, excellent service, and overall great to work with.

They treat our law firm like their own and they are truly a trusted extension of our business. They are the best!”

FREQUENTLY ASKED QUESTIONS

What’s your cost per case? Is it guaranteed?

We don’t sell leads or retainers at a fixed price. Instead, we provide realistic cost-per-case estimates based on current campaign data, intake quality, and your market. If costs exceed targets, we adjust quickly. If costs are lower, that’s even better.

Pay-Per-Click (PPC) for Lawyers

Paid Advertising That Drives Signed Cases

Unlike many agencies that focus on traffic, clicks, or form submissions, we focus on what truly matters: SIGNED CASES.

What Is PPC Advertising?

The TSEG Case Tracking Cycle

Our Unique MVA Model

Landing Pages and Conversion Tracking

Why Choose PPC with TSEG?

PPC TESTIMONIALS

Ready to transform your search engine marketing approach?

FREQUENTLY ASKED QUESTIONS

What’s your cost per case? Is it guaranteed?

Are these leads exclusive to my firm?

Can I do just SEO now and paid advertising later?

How long does it take for a Google Ad campaign to start producing results?

Google Ads, is it just about getting the cheapest click or lead?

Why does TSEG focus on cost per case vs impressions, clicks, or leads?

How do I know if my paid advertising campaign is working?

How accurately can you track cost-per-case from paid search?

Why is my office location so important for signing cases from the internet?

Does it matter if my office is near the city center for Google?

How are Google Local Service Ads different from Google Ads?

What are Google Local Service Ads and how should I approach them?

What is the biggest difference between Google Ads and Social Media Ads?

How do I figure out my law firm’s marketing budget?

As a lawyer, what can I do to help my digital marketing agency?

Ready to Grow Your Firm with Proven PPC?

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