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Paid Advertising That Drives Signed Cases

At TSEG, we take a different approach to Pay-Per-Click (PPC) advertising. PPC is a form of digital advertising where law firms pay only when their ad is clicked, making it a cost-effective method to attract potential clients. As part of our comprehensive legal marketing strategy, we offer specialized PPC and LSA services for law firms, leveraging our expertise to maximize results in a competitive legal market.

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Unlike many agencies that focus on traffic, clicks, or form submissions, we focus on what truly matters: SIGNED CASES.

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    Quality conversions are the key to growing your firm, not just volume. Our PPC ad campaigns are designed to generate qualified leads more likely to become clients by targeting specific keywords and reaching a well-defined target audience.

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    Using proprietary strategies and real-time optimizations, we ensure every advertising dollar contributes directly to your firm’s business growth. Converting leads into paying clients and adapting to changes in the legal market are central to our approach.

Google Ads For Law Firms: LSA and PPC

What is LSA (Local Service Ads)?

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Local service ads (LSAs) are imperative to have in your marketing arsenal. Local service ads are a pay-per-lead model, meaning your firm only pays when a lead contacts directly through the ad. Even better, Google offers reimbursement for unqualified leads, helping you safeguard your budget.

At TSEG, our experienced team takes the guesswork out of managing LSA campaigns. We ensure every dollar spent is working efficiently by continuously optimizing performance and handling lead disputes on your behalf.

START LSA WITH TSEG

What is PPC Advertising?

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PPC advertising helps law firms reach potential clients at the exact moment they search for legal services online. Your firm pays a fee each time someone clicks your ad, making your online advertising accountable and measurable. Search ads and other ad placements on search engine results pages (SERPs) help law firms appear at the top of search results on major search engines, increasing visibility to users actively seeking legal help.

By targeting law firm keywords such as “personal injury attorney” or “divorce lawyer,” your ads appear before people actively seeking legal help. Using these targeted keywords improves your ad’s relevance and overall campaign effectiveness. Employing targeted bidding strategies and carefully selecting relevant keywords are essential for optimizing your law firm’s PPC campaign performance.

Launching a successful PPC campaign requires strategic planning, ongoing management, and continuous optimization. It is important to write compelling ad copy for your law firm PPC ads to attract and convert potential clients. A well-structured marketing campaign and effective PPC marketing with paid ads can help your law firm generate quality leads and achieve measurable results quickly.

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LSAs vs. PPC: A Key Difference

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Unlike Google PPC Ads, LSAs live in a separate ecosystem and sit at the very top of Google search results, above the paid ads, organic listings, and map pack. That premium placement gives your firm unmatched visibility when it matters most.

When your firm earns the “Google Screened” badge, it adds a layer of credibility that builds trust instantly with local searchers in need of legal help. We help law firms secure these high-visibility placements for searches like “car accident lawyer near me” by expertly setting up, managing, and refining their LSA campaigns.

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Why Paid Search (PPC + LSAs) Work For Law Firms

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Speed and follow-up matter. Firms that respond quickly and consistently close more leads. That’s why TSEG supports you beyond ad setup, we help your team with intake coaching, lead qualification, and dispute resolution to convert more opportunities into signed clients.

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Included in TSEG's LSA Management Services:

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  • ⚙️ Ongoing Optimization
  • ⚙️ Bid Strategy & Management
  • ⚙️ Lead Dispute & Refund Handling
  • ⚙️ Google Policy Compliance Monitoring
  • ⚙️ Call Quality & Intake Auditing
  • ⚙️ New Feature Implementation
  • ⚙️ Review & Reputation Monitoring
  • ⚙️ Comprehensive Monthly Reporting
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Included in TSEG's PPC Management Services:

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  • ⚙️ Ongoing Campaign Optimization
  • ⚙️ Legal-Specific Campaign Architecture
  • ⚙️ Proactive Negative Keyword Management
  • ⚙️ Bid Strategy & Budget Management
  • ⚙️ Conversion Tracking & Attribution Setup
  • ⚙️ Geo & Device Targeting Optimization
  • ⚙️ Click Fraud & Budget Waste Monitoring
  • ⚙️ Google Ads Policy & Compliance Oversight
  • ⚙️ Call Quality & Intake Auditing
  • ⚙️ Comprehensive Monthly Reporting
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The TSEG Case Tracking Cycle

Many marketing agencies focus on traffic and form fills. At TSEG, we track real business outcomes. Our reporting starts with leads but extends to signed cases. As your intake team converts leads, we use that case data to refine your campaigns.
By closely monitoring your campaign’s performance, we focus on optimizing ad performance and improving your overall marketing efforts. This ongoing optimization helps your PPC strategy evolve based on real results.
At the end of the day, it’s signed cases, not clicks or impressions, that drive your firm’s growth. We ensure your campaigns reflect this priority.

Real-Time Optimization

We review your campaign daily, not monthly. We use live data and case feedback to adjust bids and budgets to maximize your cost-per-case efficiency. This dynamic style of Google Ads management ensures your ads remain effective and cost-efficient.

GET MORE CASES WITH TSEG
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Our Unique MVA Model

TSEG has developed a unique paid search strategy targeting individuals involved in motor vehicle accidents before they actively search for a lawyer. This approach is specifically tailored to a law firm’s needs and is part of a comprehensive law firm PPC strategy designed to maximize ROI and attract local clients. This strategy includes services like SEO for lawyers and web design for lawyers. Every lead is screened, qualified, and live-transferred directly to your intake team, ready to convert. Many of our partners close these leads at a 40 to 50 percent rate, generating steady cases for firm growth.

GROW MVA CASE VOLUME
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Landing Pages and Conversion Tracking

A well-designed landing page is crucial to convert clicks into clients. It provides clear, relevant information and guides visitors to take action, such as scheduling a consultation or filling out a form. Landing page optimization, including a prominent call-to-action, can significantly increase conversions by encouraging potential clients to contact your law firm.

Using tools like Google Analytics, we track key metrics such as click-through rate, conversion rate, and cost per conversion. Monitoring key performance metrics is essential as it helps improve ad performance and ROI by ensuring your ads and landing pages remain relevant and effective. This data helps us identify the most effective ads and pages, enabling ongoing optimization.

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Let our experienced Google Ads team perform a complimentary audit of your Google Ads account.
We’ll take a deep dive into your campaign to uncover missed opportunities, inefficiencies, and quick wins.

Start Your Free Audit Today

AUDIT MY GOOGLE ADS ACCOUNT
" AI has changed the search landscape...

with AI Overviews now playing a major role in how people interact on the search results page.

From automated bidding to AI-driven results, staying competitive means adapting quickly. At TSEG, we help firms stay ahead and turn modern search behaviors into signed cases.”

SENIOR PPC ANALYST, TSEG

Why Choose PPC with TSEG?

17+ Years of Success: TSEG has extensive experience in managing, optimizing and developing successful law firm PPC campaigns across all practice areas in highly competitive markets.

Exclusive Leads: Your campaign budget supports a dedicated PPC strategy built only for your firm. We do not pool budgets or resell leads, ensuring your pipeline is yours alone.

Transparent Reporting: Every call, form, and signed case is tracked with unique numbers so you clearly see your ROI.

Real-Time Optimization: Daily campaign management and case feedback help us continually improve your results.

Cost Efficiency: We focus on cost per signed case, not clicks, ensuring your ad spend translates into real business outcomes. Careful management of your law firm’s PPC budget and PPC ad spend ensures maximum ROI for your law firm’s PPC campaign.

PARTNER WITH TSEG TODAY
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PPC TESTIMONIALS

Alex Capozzi

Alex Capozzi

Brach Eichler LLC

5 star rating

“TSEG are truly elite.

Having gone through numerous below average SEO/PPC companies with lackluster results and poor communication, I truly appreciate everything they have to offer. They are straightforward and operate with integrity. With TSEG you can truly have peace of mind that you are receiving top notch services, an invaluable asset. Their client-focused approach is an extremely rare commodity in the industry and any company would be extremely fortunate to retain their services.”

Robert F. Goings

Goings Law Firm, LLC

5 star rating

“This company is spectacular! TSEG have met, and far exceeded, all of my expectations.

What I like about TSEG is they under promise and over perform. While TSEG are pros at website design, content development, and search engine optimization, what I believe sets this company apart from all of the rest is their commitment to the client.”

Matthew Minner

Matt Minner

Minner Vines Injury Lawyers, PLLC

5 star rating

“Excellent people, excellent service, and overall great to work with.

They treat our law firm like their own and they are truly a trusted extension of our business. They are the best!”

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Contact TSEG today to leverage our 17+ years in Law Firm PPC expertise

Ready to transform your search engine marketing approach?

CONTACT TSEG TODAY

FREQUENTLY ASKED QUESTIONS

What’s your cost per case? Is it guaranteed?

We don’t sell leads or retainers at a fixed price. Instead, we provide realistic cost-per-case estimates based on current campaign data, intake quality, and your market. If costs exceed targets, we adjust quickly. If costs are lower, that’s even better.

Are these leads exclusive to my firm?

Can I do just SEO now and paid advertising later?

How long does it take for a Google Ad campaign to start producing results?

Google Ads, is it just about getting the cheapest click or lead?

Why does TSEG focus on cost per case vs impressions, clicks, or leads?

How do I know if my paid advertising campaign is working?

How accurately can you track cost-per-case from paid search?

Why is my office location so important for signing cases from the internet?

Does it matter if my office is near the city center for Google?

How are Google Local Service Ads different from Google Ads?

What are Google Local Service Ads and how should I approach them?

What is the biggest difference between Google Ads and Social Media Ads?

How do I figure out my law firm’s marketing budget?

As a lawyer, what can I do to help my digital marketing agency?

SEE MORE
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Ready to Grow Your Firm with Proven PPC?

Contact TSEG today to learn how our exclusive PPC strategies deliver quality leads, signed cases, and measurable growth for your law firm.

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Contact us
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404 W Alpine Rd. #10,
Austin TX 78704
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inquiry@tseg.com
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(512) 394-7234

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