Author: Chris Massaro

TSEG Joins SimplyConvert Under TruLaw Brand for Superior Legal Client Acquisition

How much money are you losing due to slow website speed?

by Chris Massaro Most business owners are just becoming aware of the importance a quick loading website has on your online presence, yet many don’t know just how vital it is. We hear the question all the time: “How much money am I losing due to slow website speed?” The answer, unfortunately, is much more...

What Does My SEO Company Do With My Money?

If you could pay Google “X” dollars per month to put your website in that highly-competitive first spot for every search, you would do it. The value of that top-ranked spot, not the amount of work that goes into getting there, is what matters to your business. That being said, there is no one we...

How do I know if I’m spending my PPC budget wisely?

Pay-per-click marketing is difficult to master. It can either boost your company’s profitability or drain its resources (if the campaigns are not optimized correctly). There are also so many variables to consider, like how much to spend on search versus display, and whether your PPC is focused on e-commerce or lead generation. To avoid losing...

Is Your Company’s Website Sending the Right Message?

You have probably visited a company’s website and never completely understand what the business offered or what they were selling. A company can spend a significant amount of time developing a well-designed website or writing tons of content, but you may not understand what it is they do. Far too often, the company has overlooked...

Five questions to ask your digital marketing agency before hiring them

Working with a digital marketing agency can increase the speed and return on your digital advertising investment. An agency most likely has the resources and experience to achieve better results than either an in-house team or the up-and-down world of freelancers that come with widely varying skills and ability. However, while most agencies will be...

How Effective are Google Ads?

Spending money to advertise on Google is not cheap, so it’s a smart question for any business to ask how effective paid search marketing is in 2018. Have browsing habits evolved? Do people still click on ads? In a 2017 study of Google users, 60% of participants responded that they will click on any result...