Generating leads and turning them into actual signed clients requires a strategic marketing plan and proper ad placement. However, it’s more than just advertising your firm and waiting for the calls to come in. You must also track those calls to confirm whether your advertising campaign works and what areas of your campaign might need...
Read MoreThe Difference Between Local Service Ads and Pay-Per-Click Advertising Pay-per-click advertising (PPC) has been an excellent option for law firms to get their websites in front of a large number of potential clients. In 2017, Google launched another paid search option called “local service ads” (LSA). This new option recently became available for lawyers to...
Read Moreby Ryne Goertz Unless I receive a direct referral from a happy client, most of the prospective clients I discuss digital marketing strategies with are also talking to other potential digital companies, as they are looking for the perfect fit to help their business reach peak performance. During these conversations, it always seems like marketing...
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