Paraquat and Parkinson’s Disease Lawsuit Campaign Selected by The Web Marketing Association AUSTIN, TX (TSEG) APRIL 5, 2022 Our social media lead-gen campaigns for the Paraquat & Parkinson’s mass tort litigation have been announced winners in the 2022 Internet Advertising Competition Awards developed by the Web Marketing Association to honor excellence in online advertising. TSEG...
Read MoreAds Where Clients Are Asking Questions in Real-Time X, the platform formerly known as Twitter, is preparing to insert advertisements directly into answers from its Grok AI chatbot. This means that when a user types a question into Grok, sponsored suggestions could appear alongside the AI’s response. For law firms, that creates the possibility of...
Read MoreYour Google Rankings Aren’t Completely Invisible to ChatGPT The popular SEO blog, Backlinko, recently ran a test that raises new questions about how ChatGPT finds its answers and whether Google is playing a bigger role than expected. Remember, OpenAI still lists Bing as its search partner. But based on multiple independent tests, it looks like...
Read MoreAds Are Live Inside Google’s AI Search Google has begun placing ads directly inside its AI-powered search experience, known as AI Mode, with plans to expand ahead of the end-of-year buying season. While most users still expect a list of links, those using AI Mode are starting to see sponsored placements show up inside full-sentence...
Read MoreThe Research Behind the Newest Search Habits A new survey from Claneo and Appinio highlights just how far traditional search has drifted from its former dominance. While Google still holds a commanding presence, it no longer serves as the default gateway to information for every user or every purpose. The study, which included 2,000 participants...
Read MoreOur New Search Reality Nearly 1 in 3 people have used ChatGPT, according to Pew Research Center. And as of July 2025, Google AI Overviews have about 2 Billion monthly users. Though some people will hang on to their blue links on Google search, it’s safe to say that most people’s search behaviors are changing...
Read MoreWhat It Takes to Be Found in AI Search Results We’re witnessing a new phase of search as we know it. Law firms still focused on ranking in traditional search results may be overlooking where real decisions are being made. Large language models like ChatGPT, Claude, and Perplexity now deliver direct answers to legal questions,...
Read MoreA Targeted Refresh to Google’s Ranking System Google has officially completed its June 2025 Core Update, targeting the precision, relevance, and authority used to select and rank content. Summed up, this update brought forth these changes via MUVERA and Graph Foundation Models. Google’s official update was: “This is a regular update designed to better surface...
Read MoreStaying on Top in the AI Age Means Owning Your Backyard Search is getting way smarter. With AI playing a bigger role in how results are delivered, staying visible in local searches takes more than it used to. Google is analyzing more factors and answering queries in new formats, and firms need a strategy that...
Read MoreGoogle’s AI Roadmap Is Bigger Than the Internet Boom At Bloomberg’s Tech Summit in San Francisco, Google CEO Sundar Pichai laid out a confident, long-view strategy for the company’s AI ambitions. With $75 billion in capital expenditures planned for 2025, much of it tied to AI infrastructure, Pichai is proving that Google is building the...
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