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SEO Beyond Google For law firms nowadays, traditional SEO on Google just isn’t enough. As quickly the internet evolves, so must the strategies for reaching potential clients. Today’s modern approach involves optimizing content across various platforms where potential clients might search for legal help, including social media, video sharing sites, and now, AI-driven technologies. This...
Read MoreUPDATE: Since this post was written the bill has been signed into law. Read about it here. The TikTok Phenomenon TikTok’s rise to fame was unlike any other social media. With its addictive short videos and algorithm-driven content, the platform has captured the attention of users worldwide. Content on the platform ranges from dancing videos...
Read MoreWhen an attorney decides to invest in marketing, hundreds of questions come to mind. Most lawyers have little to no marketing experience, and don’t know where to begin looking for real answers. It can be overwhelming for some, but we can help get you caught up. We’re answering some of the most frequently asked questions...
Read MoreWhen a new mass tort lawsuit emerges, lawyers and marketers know that it’s time to act… and your next step can make you millions! To get the most leads signed up in a cost-effective manner it is EXTREMELY important to be one of the fastest to market. However, being fast isn’t enough. Casting a wide...
Read MoreOne of the largest influencing factors on gaining local visibility on Google is the verification and optimization of your Google My Business listing. When people search for a lawyer near them they’re usually looking to hire someone, so it’s important the information about your business that shows up on Google is as accurate and optimized...
Read MoreWhen building out the marketing strategy for your law firm or small business, you might ask yourself if it’s worth taking the time to build out business citations and add firm to niche, relevant directories. Directory and listings management is tedious, time consuming, and can cost money. However, these listings are extremely important to maintain...
Read MoreGetting an online review from one of your law firm’s clients can make all of your hard work feel like it was worth it. Getting detailed, thoughtful testimonials for others to see is top tier word-of-mouth advertising since the review will stay up on your profile forever. But what are potential clients really looking for...
Read Moreby Ryne Goertz Unless I receive a direct referral from a happy client, most of the prospective clients I discuss digital marketing strategies with are also talking to other potential digital companies, as they are looking for the perfect fit to help their business reach peak performance. During these conversations, it always seems like marketing...
Read MoreHow you can save your digital marketing campaigns from AdBlock We love AdBlock. If it weren’t for AdBlock, we would have to face all of those annoying, pop-up, pop-under, spammy, and obnoxious ads. Figure 1: Remember these? Surfing the web with ads blocked can feel like a real-life cheat code – you get away with...
Read MoreWhat are Google Local Service Ads? These special ads appear above paid search ads, maps, and organic results. For example, if you search for Plumbers in Austin, you will see these results: These Local Service Ads appear above the Pay per Click Ads, map listings, and organic listings. The other unique feature of these ads...
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