By: admin | Jan 14, 2026

People Are Trusting AI Overviews with Health Searches – What this means for lawyers

Trust in AI Overviews is unsteady Earlier this month, The Guardian published an investigation examining how Google’s AI Overviews can surface misleading health information in search results. The reporting, led by health editor Andrew Gregory, highlighted cases where AI generated summaries presented advice that medical experts said was wrong or lacked proper context. The placement...

By: admin | Jan 7, 2026

What Enterprise SEO Trends Reveal About Law Firm SEO in 2026

Why Enterprise SEO and Law Firm SEO Are Now the Same Conversation The distinction between enterprise SEO and law firm SEO has largely disappeared. The way that massive Fortune 500 brands with websites of 1,000,000+ pages stay visible online is almost identical for law firms competing in crowded legal markets. AI summaries, answer engines, and...

By: admin | Jan 15, 2025

Banning TikTok – What Lawyers Should Know

Update 1/19/2025: The TikTok Ban Has Been Delayed for 75 Days A Legal Matter of National Security It’s finally here – the banishment of a social media giant, fueled by escalating concerns over data security and foreign influence. Efforts to ban TikTok have been active at both the executive and legislative levels for months. FCC Commissioner...

By: admin | Aug 9, 2024

Google Antitrust Ruling and Its Impact on Legal Marketing

Google’s Antitrust Violations A significant legal setback has occurred for Google as federal judge, Amit Mehta, has ruled that the company maintained a monopoly in online search and search advertising, violating U.S. antitrust laws. This decision follows a lawsuit filed by the U.S. Department of Justice and several states, which accused Google of using anti-competitive...

By: admin | Jul 10, 2024

Mastering Multi-Channel Search Optimization for Law Firms

SEO Beyond Google For law firms nowadays, traditional SEO on Google just isn’t enough. As quickly the internet evolves, so must the strategies for reaching potential clients. Today’s modern approach involves optimizing content across various platforms where potential clients might search for legal help, including social media, video sharing sites, and now, AI-driven technologies. This...

By: Kelly Ainsworth | Apr 10, 2024

Beyond the Ban: How Can Attorneys Prepare for a TikTok-Free World?

UPDATE: Since this post was written the bill has been signed into law. Read about it here. The TikTok Phenomenon TikTok’s rise to fame was unlike any other social media. With its addictive short videos and algorithm-driven content, the platform has captured the attention of users worldwide. Content on the platform ranges from dancing videos...

By: Rafael Lemus | Feb 12, 2021

You Can’t Try a Case If You Aren’t Getting Cases

When an attorney decides to invest in marketing, hundreds of questions come to mind. Most lawyers have little to no marketing experience, and don’t know where to begin looking for real answers. It can be overwhelming for some, but we can help get you caught up. We’re answering some of the most frequently asked questions...

By: Joe Devine | Sep 16, 2019

Multi-Platform Approach to Mass Torts

When a new mass tort lawsuit emerges, lawyers and marketers know that it’s time to act… and your next step can make you millions! To get the most leads signed up in a cost-effective manner it is EXTREMELY important to be one of the fastest to market. However, being fast isn’t enough. Casting a wide...

By: Shea Litchy | Sep 16, 2019

Google My Business Verification and Optimization Guide

One of the largest influencing factors on gaining local visibility on Google is the verification and optimization of your Google My Business listing. When people search for a lawyer near them they’re usually looking to hire someone, so it’s important the information about your business that shows up on Google is as accurate and optimized...

By: Jack Turner | Aug 15, 2019

What Is the Importance of Online Directories?

When building out the marketing strategy for your law firm or small business, you might ask yourself if it’s worth taking the time to build out business citations and add firm to niche, relevant directories. Directory and listings management is tedious, time consuming, and can cost money. However, these listings are extremely important to maintain...

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People Are Trusting AI Overviews with Health Searches – What this means for lawyers

What Enterprise SEO Trends Reveal About Law Firm SEO in 2026

What TikTok’s U.S. Agreement Means for Law Firms on the Platform

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