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By: Kelly Ainsworth | Apr 10, 2024

Beyond the Ban: How Can Attorneys Prepare for a TikTok-Free World?

UPDATE: Since this post was written the bill has been signed into law. Read about it here.

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By: Rafael Lemus | Feb 12, 2021

You Can’t Try a Case If You Aren’t Getting Cases

When an attorney decides to invest in marketing, hundreds of questions come to mind. Most lawyers have little to no marketing experience, and don’t know where to begin looking for real answers. It can be overwhelming for some, but we can help get you caught up. We’re answering some of the most frequently asked questions...

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By: Joe Devine | Sep 16, 2019

Multi-Platform Approach to Mass Torts

When a new mass tort lawsuit emerges, lawyers and marketers know that it’s time to act… and your next step can make you millions! To get the most leads signed up in a cost-effective manner it is EXTREMELY important to be one of the fastest to market. However, being fast isn’t enough. Casting a wide...

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By: Shea Benedict | Sep 16, 2019

Google My Business Verification and Optimization Guide

One of the largest influencing factors on gaining local visibility on Google is the verification and optimization of your Google My Business listing. When people search for a lawyer near them they’re usually looking to hire someone, so it’s important the information about your business that shows up on Google is as accurate and optimized...

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By: Jack Turner | Aug 15, 2019

What Is the Importance of Online Directories?

When building out the marketing strategy for your law firm or small business, you might ask yourself if it’s worth taking the time to build out business citations and add firm to niche, relevant directories. Directory and listings management is tedious, time consuming, and can cost money. However, these listings are extremely important to maintain...

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By: Rafael Lemus | Aug 13, 2019

Quantity vs Quality of Reviews

Getting an online review from one of your law firm’s clients can make all of your hard work feel like it was worth it. Getting detailed, thoughtful testimonials for others to see is top tier word-of-mouth advertising since the review will stay up on your profile forever. But what are potential clients really looking for...

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By: Ryne Goertz | May 28, 2019

4 Things to Factor in When Picking a Marketing Company

by Ryne Goertz Unless I receive a direct referral from a happy client, most of the prospective clients I discuss digital marketing strategies with are also talking to other potential digital companies, as they are looking for the perfect fit to help their business reach peak performance. During these conversations, it always seems like marketing...

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By: Rafael Lemus | May 28, 2019

Is AdBlock Killing Your Digital Marketing?

How you can save your digital marketing campaigns from AdBlock We love AdBlock. If it weren’t for AdBlock, we would have to face all of those annoying, pop-up, pop-under, spammy, and obnoxious ads. Figure 1: Remember these? Surfing the web with ads blocked can feel like a real-life cheat code – you get away with...

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By: Joe Devine | May 8, 2019

Rumors: Google Local Service Ads Soon Available for Lawyers!

What are Google Local Service Ads? These special ads appear above paid search ads, maps, and organic results. For example, if you search for Plumbers in Austin, you will see these results: These Local Service Ads appear above the Pay per Click Ads, map listings, and organic listings. The other unique feature of these ads...

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By: Joe Devine | May 6, 2019

What Attorneys and Vendor Do Wrong at Legal Conferences

What I would love to accomplish is a better experience for both lawyers and vendors at all legal conferences. Vendors We spend a lot of money to be at these conferences, from the high cost to attend, building booths, giveaways, sending salespeople and entertaining our prospective clients. That being said, we probably put too much...

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