What a Sudden Google Ranking Drop Means for Your Law Firm A sudden decline in Google rankings can raise immediate concerns for attorneys who depend on organic search traffic to generate new cases. When a personal injury firm’s website drops several positions for competitive keywords, the potential loss of consultations and signed clients can make...
Read MoreWhat Larger Local Services Ads Could Mean for Attorneys Google is experimenting with larger Local Services Ads, a change that could affect how prominently law firms appear when prospective clients search for legal help nearby. Local Services Ads already give attorneys a way to appear above many traditional search results. Increasing the size of these...
Read MoreGoogle Starts a New Spam Rollout Google began rolling out its September 2026 spam update on September 24. The update applies globally and across all languages, and Google says the rollout may take up to two weeks to complete. Google has described this as a normal spam update. The company has not announced a new...
Read MoreWhat Block Flattening Means for Legal Marketers Google Search Console reporting can influence how law firms interpret organic search performance. Block flattening changes how certain search result elements are represented in reporting, which can affect the way marketers interpret position data and assess individual search appearances. For law firms, this makes context increasingly important when...
Read MoreAI Search Market Share Is Changing Fast Between ChatGPT, Google Gemini, Claude and other popular AI platforms, where should lawyers be focusing their case acquisition efforts? The answer isn’t one platform, but instead a combination of several to account for rapid growth. New Comscore data shows that ChatGPT still accounts for the largest share of...
Read MoreTwo Years of Google Antitrust Cases Have Produced a Clearer Picture When we examined Google’s antitrust problems in October 2024, the company had recently lost a major federal case over its dominance in online search. At the time, some of the biggest questions concerned what remedies the court might impose and whether those remedies could...
Read MoreWhat the August Spam Update Means for Law Firms Google’s August 2026 spam update gives law firms another reason to review how their websites earn and maintain search rankings. Spam updates are designed to improve Google’s ability to identify practices that violate its spam policies and reduce the search presence of pages that benefit from...
Read MoreIf you believe you or your law firm qualifies for a Google Business Profile, getting started is fairly straightforward. This is something TSEG sets up for our partnered law firms already, at no additional cost as part of our broader SEO strategy. If your law firm is working with an agency for SEO, they should...
Read MoreA Shorter Path From Search to Consultation Google’s expansion of direct booking in Local Services Ads gives prospective clients another way to connect with law firms after finding them in search results. Instead of leaving the ad experience and completing additional steps to schedule a consultation, users can book an available appointment through the ad....
Read MoreGoogle Search Profiles Opening Up After Two Months Google is making Search Profiles available to a much larger group of users, putting the feature within reach of more law firms and attorneys. When Google introduced Search Profiles in June, we covered what the feature could mean for law firm branding, content, video, and social media....
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