A New Production Check for Legal Advertising New York Law now requires a business to conspicuously disclose that a commercial advertisement contains a synthetic performer. The law took effect on June 9, 2026 and directly impacts how attorneys advertise online. In short, any ads that use AI to generate characters that look like real humans...
Read MoreAn AI Mention Can Start the Client Search A Similarweb analysis found that brands recommended by ChatGPT are 2.5 times more likely to receive a website visit within seven days than brands that don’t receive a recommendation. The study examined US desktop behavior in finance, travel, and beauty. Legal services were not included, so attorneys...
Read MoreThe Evidence Gap Behind the Claim Law firm websites often use phrases such as “best personal injury lawyer” and “top trial attorney” to capture attention. These statements make comparisons without explaining who conducted the review, which lawyers were considered, what period was examined, or which criteria determined the result. That lack of support matters under...
Read MoreSiri Moves From Simple Commands to AI Answers Apple announced an entirely new Siri that was built in collaboration with Google. Apple’s latest AI update gives Siri a stronger role in how people ask questions and receive answers, much like Google AI Overviews. That does not mean the Gemini app is replacing Siri. Apple is...
Read MoreFewer Clicks Change the First Impression A 2026 SparkToro analysis using Similarweb data found that 68.01% of U.S. Google searches ended without a click during the first four months of the year. Only 232 clicks out of every 1,000 U.S. Google searches reach the open web, putting outside website visits at about 23%. For attorneys,...
Read MoreA New Phase for AI Search Results Google has added new features to AI Overviews and AI Mode that point toward a more curated search experience. The update includes Preferred Sources, a Highly Cited label, and a Perspectives carousel that highlights a wider range of contributors and publishers. In Google’s announcement, Duncan Osborn outlined these...
Read MoreWhat Works Now May Have Penalties Later AI content tools help law firms reduce production time and costs. Many legal marketing teams responded by publishing record-breaking volumes of content with the expectation that higher output would generate more leads. Early ranking improvements made the approach appear successful, but over time, engagement and conversions fail to...
Read MoreGoogle Introduces a New Search Bar Google just announced a new version of the search bar we all know and love. The “Intelligent Search Box” is being described as one of Google’s biggest Search updates in decades. According to Liz Reid, Google’s Head of Search, the company is continuing to move Search toward more advanced...
Read MoreAI-Generated Legal Content Still Requires Attorney Review Many firms now use AI to help draft blog articles, FAQ pages, landing pages, and intake responses. That content still requires attorney-level review before publication. AI systems can generate: Incorrect legal information Fabricated statistics Misleading claims Outdated legal references Content that closely resembles existing material online Publishing inaccurate...
Read MoreGoogle Pushes More Links Into AI Search Results Google introduced five new link features connected to AI search experiences. Inline links now appear beside supporting text within AI responses instead of just at the bottom of the answer. Google also added an “Explore new angles” section that recommends related articles after an AI response finishes....
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