AI

SearchGPT vs Google: How AI Search Impacts Law Firms

AI Search in the Legal Industry – SearchGPT vs. Google With AI tools like SearchGPT entering the scene, your potential clients are shifting the way they seek legal information. SearchGPT, created by OpenAI, provides concise, citation-backed answers, making it a powerful resource for users searching for quick legal advice. Unlike Google’s traditional list of links,...

What Law Firms Need to Know About AI Overview Search Changes

A Shift in Google AI Overviews Google’s latest Search AI adjustments are changing how online content is prioritized and presented. These updates favor content from some of their most trusted, authoritative sources, condense the SERP information shown, and place a stronger emphasis on high organic search rankings.

Embrace the Future: How Google’s AI Will Revolutionize Legal Search Marketing