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When Automation Becomes the Architect Advertising campaigns, specifically in Google Ads, can now be launched, tested, and optimized by systems that learn and adapt with minimal human input. Tools across several platforms like Google Performance Max, Google AI Max, Meta Advantage Plus, TikTok Smart Performance, and LinkedIn Accelerate Ads are capable of driving decisions about...
Read MoreA Global Spotlight on Google’s Search Practices The UK’s Competition and Markets Authority (CMA) has launched a formal investigation into Google under the newly enacted Digital Markets, Competition and Consumers Act (DMCC). This legislation is aimed at addressing the dominance of major players in digital markets, giving regulators the authority to enforce changes. As part...
Read MoreA Surge in Paid Search Platforms Like Google, Microsoft Advertising has recently shown notable increases in ad revenue, highlighting a shared trend among search platforms. In TSEG’s recent blog post, we covered Google’s rising advertiser interest, and now Bing’s growth tells a similar story, confirming that paid search remains a core part of digital marketing...
Read More[Update 2/28/2024] The button is back. Google completed the testing for this feature and has reverted to showing more maps results after clicking “More businesses”. See the detailed explanation below. In an unexpected development, we’ve seen recent Google searches removing the “More Places” button from local search results. This change is particularly impactful for law...
Read MoreThe Difference Between Local Service Ads and Pay-Per-Click Advertising Pay-per-click advertising (PPC) has been an excellent option for law firms to get their websites in front of a large number of potential clients. In 2017, Google launched another paid search option called “local service ads” (LSA). This new option recently became available for lawyers to...
Read MorePay-per-click marketing is difficult to master. It can either boost your company’s profitability or drain its resources (if the campaigns are not optimized correctly). There are also so many variables to consider, like how much to spend on search versus display, and whether your PPC is focused on e-commerce or lead generation. To avoid losing...
Read MoreAfter 4 months of Beta testing, Google has released Review Extensions to the full population of Adwords advertisers. Review Extensions will display 3rd party reviews underneath an advertiser’s ad, hopefully lending both security and confidence to the product or service. This should help advertisers a great deal by confirming to users that the product or...
Read MoreAccording to research firm eMarketer, Google is likely to exceed Facebook in selling online display ads in the United States. Google is expected to have a 15.4% share of the U.S. market. eMarketer said Google is projected to make $2.31 billion in revenue from online display ads. These are more profitable than the text-based ads...
Read MoreOften, people think that the way to get to the front page on Google, is to simply pay for it. While there is some truth to this, it often works best as a short term option rather than the main focus of your search engine optimization campaign. Pay per click allows you to pay Google...
Read MoreWhen people think of coming up early on Google, a lot of them think that it’s a service you pay for. While that service does exist, it is not necessarily the best way to come up for your search results. Natural listings tend to receive more clicks because many internet users are becoming savvy to...
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