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Are Video Ads Optional Anymore? The way people search online is no longer limited to typing into a text box. Video has become a go-to method for learning, researching, and deciding, especially across platforms like YouTube, Instagram, and TikTok. For law firms, showing up with the right message is no longer enough to be dominant....
Read MoreYour Next Client Is Watching—Not Reading Legal consumers aren’t just typing questions into Google anymore. They’re watching answers on TikTok, YouTube, and Instagram, and forming opinions before they ever visit a law firm’s website. In 2024, more than 92% of internet users worldwide watched videos online each month. That trend is only growing. If your...
Read MoreSearch Habits Aren’t What They Used to Be For years, Google was the default starting point when someone had a question. That’s no longer a given. Today, people bounce between platforms depending on the kind of answer they’re after—and how they prefer to receive it. Younger users are seeking answers to legal questions on TikTok...
Read MoreThe New Reality: YouTube Is Becoming a TV-First Platform For years, law firms investing in digital marketing have followed the industry standard: mobile-first content. But YouTube’s latest announcement is a move in the opposite direction—toward television. While social media ads, websites, and search engines have historically moved toward mobile-first strategies, YouTube is leaning into its...
Read MoreBig Shifts in Search and Social The way people search for information and engage with content online is changing fast. Yahoo is testing an AI-powered search experience to keep up with Google and Bing, Meta is introducing ads on Threads to counter ads on X (formerly Twitter), and Google is offering rare insight into how...
Read MoreA Preview of the TikTok Ban This past weekend, TikTok experienced a temporary shutdown in the U.S., leaving millions of users unable to access the app over the weekend. Late Saturday, TikTok began displaying a message to users stating that its services were “temporarily unavailable.” The shutdown came ahead of a federal ban that was...
Read MoreUpdate 1/19/2025: The TikTok Ban Has Been Delayed for 75 Days A Legal Matter of National Security It’s finally here – the banishment of a social media giant, fueled by escalating concerns over data security and foreign influence. Efforts to ban TikTok have been active at both the executive and legislative levels for months. FCC Commissioner...
Read MoreMeta’s New Standard for Measuring Performance Meta has introduced a significant update to its performance metrics, standardizing “views” as the central measure of content performance across its platforms: Facebook, Instagram, and Threads. This change aims to provide advertisers with a unified method for assessing how many people see their content, making reporting simpler and more...
Read MoreInsights from Reddit’s Leadership Recently, Reddit executives held an AMA (Ask Me Anything) session, offering a rare opportunity for businesses to gain direct insights into the platform’s strategies and potential for brand success. Spearheading the discussion were Jen Wong, Reddit’s COO, and Timo Pelz, VP of Business Marketing, both sharing their expertise on creating meaningful...
Read MoreThe Future of Video Content in Legal Marketing YouTube recently introduced its latest features at the Made on YouTube event, providing new tools that can benefit legal marketers. As video content becomes more important for client outreach, law firms can now explore fresh ways to connect with potential clients. These features, which simplify video production...
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