22% of Web Content Now Consumed on Mobile Devices
Posted on Tuesday, September 25th, 2012 at 4:51 pm
As reported by Pando Daily, adtech company Kontera has said that smartphones and tablets now account for 22% of all web traffic.
That number is expected to reach 27% by January, 2013. Web traffic accessed through these devices has gone up 430% in year to year growth in the United States. The statistics are based on data from Kontera’s 15,000+ publishing partners. Kontera also released information showing how much each device is used for different sub-topics. For example, Android leads in the automotive and sports categories but iPhone and iPad win out in dining and health.
Internally among 250+ websites that we manage at TSEG – we see mobile usage range from 3% to 21%.