Legal Marketing Blog

The Ethics Fire Burning Through Legal Marketing (FREE – Download Not Required)

Ethical Digital Marketing: A Guide for Legal Professionals There is a responsibility that comes with serving legal professionals who stand up against corporate giants like Bayer, 3M, and Johnson & Johnson. Since 2008, we’ve helped define the standard of excellence in ethical legal marketing. Our deep-rooted respect for this space stems from over 15 years...

7 Tips For Mass Tort Mastery

Embrace the Future: How Google’s AI Will Revolutionize Legal Search Marketing

TSEG & TruLaw Win THREE Internet Advertising Competition Awards

AUSTIN, TX (TSEG) APRIL 4, 2023 TSEG and TruLaw have just won THREE awards for our work on the Camp Lejeune Toxic Water lawsuit! TSEG/TruLaw Mass Tort Campaign Team Wins 2023 IAC’s for: Best Legal Social Media Campaign Best Legal Online Video and Best Legal Email Message The 2023 Internet Advertising Competition (IAC) has awarded...

TSEG Wins Web Award for Legal Standard of Excellence

TruLaw Wins The Golden Gavel Award for Best Lead Generation Ad

TSEG Wins IAC Award for Best Legal Social Media Campaign

Paraquat and Parkinson’s Disease Lawsuit Campaign Selected by The Web Marketing Association AUSTIN, TX (TSEG) APRIL 5, 2022 Our social media lead-gen campaigns for the Paraquat & Parkinson’s mass tort litigation have been announced winners in the 2022 Internet Advertising Competition Awards developed by the Web Marketing Association to honor excellence in online advertising. TSEG...

We’re Excited to Share Something New With Our TSEG Community (2022)

How to Track Reporting and Case Value

Generating leads and turning them into actual signed clients requires a strategic marketing plan and proper ad placement. However, it’s more than just advertising your firm and waiting for the calls to come in. You must also track those calls to confirm whether your advertising campaign works and what areas of your campaign might need...

The Difference Between Local Service Ads and Pay-Per-Click Ads

The Difference Between Local Service Ads and Pay-Per-Click Advertising Pay-per-click advertising (PPC) has been an excellent option for law firms to get their websites in front of a large number of potential clients. In 2017, Google launched another paid search option called “local service ads” (LSA). This new option recently became available for lawyers to...