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Google’s 2024 Search Updates: What Lawyers Need to Know Attorneys should already know that in competitive fields like legal marketing, Google’s search algorithm updates can make or break a website’s visibility. In 2024, Google released several algorithm updates that honed its focus on fighting spam, improving content quality, and enhancing user experiences. From stricter penalties for...
Read MoreBreaking Away from the Search Box Google’s CEO, Sundar Pichai, recently painted a vivid picture of where the tech giant is heading by 2025. At the core of this vision is a pivot from the familiar search box to AI-powered applications, transforming how users interact with Google. This consumer-focused strategy hinges on the rapid evolution...
Read MoreBig Tech on Trial Google’s legal clash with the Department of Justice (DOJ) is a landmark case that could reshape the way businesses approach search and online visibility. Accusations of monopolistic practices have placed Google at the center of a heated debate about fairness and competition in the digital space. For legal marketers, this case...
Read MoreWhat Bing’s Updates Mean for Attorneys If your law firm isn’t paying attention to Bing, now might be the time to start. With its latest updates, Bing has made significant strides in search technology that could directly impact your marketing ROI. These improvements include faster search speeds, more precise query handling, and cost-saving measures that...
Read MoreGen Z Is Changing the Case Acquisition Game Gen Z isn’t searching for legal help the same way older generations have. Instead of turning to traditional search engines, they’re finding answers—and law firms—on platforms like TikTok, YouTube, and Reddit. For law firms that want to stay ahead, understanding these habits and creating content tailored to...
Read MoreWhy Voice Search Matters The way people search online has shifted dramatically, and voice search is at the heart of this change. Instead of typing out stiff keywords, potential clients are asking natural, conversational questions like, “Who’s the best attorney near me?” or “How do I file for divorce in Colorado?” For law firms, this...
Read MoreThe Key to Unlocking AI’s Full Potential in Legal Marketing Generative AI is transforming how businesses approach marketing, including the legal sector. From analyzing data to generating tailored content, AI offers tools that can make marketing campaigns faster and more precise. However, its abilities come with limitations. AI relies on algorithms and patterns, making it...
Read MoreA Simpler Way to Search Google’s latest update introduces an option for users to toggle off personalization in search results, offering a more neutral way to browse. This change allows individuals to find information without the influence of their previous searches or browsing history. For lawyers, this allows you to quickly search for your own...
Read MoreWhat Is the New Google Maps Feature? Google Maps has introduced a new feature called “Report Business Conduct,” empowering users to flag unethical or misleading behavior by businesses directly through the platform. Accessible on both desktop and mobile, this feature allows users to report issues such as businesses offering incentives for reviews or pressuring individuals...
Read MoreOpenAI Hires a Key Player to Lead Its Next Steps OpenAI has taken a significant step toward expanding its influence in consumer technology by hiring Darin Fisher, a founding engineer for Google Chrome. Fisher brings years of experience from his time shaping one of the most widely used web browsers in the world. This hiring...
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