By: TSEG | Feb 28, 2025

Google’s AI Overviews Are Changing User Click Behaviors – Takeaways for Law Firms

New Data Confirms AI Overviews Are Changing Click Traffic When a major change in Google’s search engine affects website traffic, businesses need data—not just speculation—to understand the impact. Terakeet, a digital marketing company specializing in enterprise-level SEO and organic search strategies, conducted a recent study on how Google’s AI Overviews are impacting click-through rates (CTR). The study...

By: TSEG | Feb 25, 2025

Google Faces EU Charges for Unfair Search Practices—Could Law Firms Benefit?

Google Faces EU Charges for Favoring Its Own Content Google is under fire again—this time in Europe. The European Commission has accused the tech giant of violating the Digital Markets Act (DMA) by giving preferential treatment to its own services in search results. This latest legal challenge comes just weeks after the UK’s Competition and...

By: TSEG | Feb 19, 2025

DeepSeek R1: 3 Week Update and the Future of AI in Legal Marketing

A Fast Start, but Has the Growth Continued? The newest player in the generative AI race, DeepSeek, is a Chinese startup that recently introduced its open-source model, DeepSeek-R1. Unlike proprietary models from OpenAI and Google, DeepSeek-R1 is freely available, allowing businesses and developers to access high-level AI without the constraints of a closed system –...

By: TSEG | Feb 14, 2025

YouTube Focusing on Larger Screens: New Opportunities for Law Firms

The New Reality: YouTube Is Becoming a TV-First Platform For years, law firms investing in digital marketing have followed the industry standard: mobile-first content. But YouTube’s latest announcement is a move in the opposite direction—toward television. While social media ads, websites, and search engines have historically moved toward mobile-first strategies, YouTube is leaning into its...

By: TSEG | Feb 11, 2025

Law Firms Can’t Rely on Google Alone as AI Search Gains Traction

Google Still Reigns, But Its Grip Is Loosening For years, Google has been the default gateway to the internet. When people needed answers, they turned to Google without a second thought. Businesses—including law firms—built their entire online strategies around ranking high in Google’s search results, knowing that’s where the vast majority of potential clients would...

By: TSEG | Feb 7, 2025

Google’s Q4 Earnings Prove the Future of AI Is Here—What It Means for Law Firms

Google’s Big Quarter Alphabet, Google’s parent company, closed out 2024 with another strong financial performance, reinforcing its dominance in digital advertising and AI-driven services. The company reported $96.5 billion in revenue for Q4, marking a 12% increase from the previous year. Advertising remained the backbone of Alphabet’s business, with Google Search and YouTube continuing to...

By: TSEG | Feb 4, 2025

Google’s AI Overviews Are More Advanced Than Ever—Is Your Law Firm Ready?

Google’s AI Overviews Just Got Smarter Recent data shows that AI Overviews (AIO) have taken a major leap in quality. AIO is now surfacing in twice as many complex search queries as before, handling multi-step and nuanced questions with greater accuracy. For law firms that rely on search visibility, this shift is impossible to ignore...

By: TSEG | Jan 31, 2025

Yahoo’s AI-Powered Search, Threads Ads, and Google’s SEO Advice—What Law Firms Need to Know

Big Shifts in Search and Social The way people search for information and engage with content online is changing fast. Yahoo is testing an AI-powered search experience to keep up with Google and Bing, Meta is introducing ads on Threads to counter ads on X (formerly Twitter), and Google is offering rare insight into how...

By: TSEG | Dec 31, 2024

How Google’s 2025 AI Strategy Could Affect Your Law Firm

Breaking Away from the Search Box Google’s CEO, Sundar Pichai, recently painted a vivid picture of where the tech giant is heading by 2025. At the core of this vision is a pivot from the familiar search box to AI-powered applications, transforming how users interact with Google. This consumer-focused strategy hinges on the rapid evolution...

By: TSEG | Dec 24, 2024

How Google’s Proposed DOJ Remedies May Impact Legal Marketing

Big Tech on Trial Google’s legal clash with the Department of Justice (DOJ) is a landmark case that could reshape the way businesses approach search and online visibility. Accusations of monopolistic practices have placed Google at the center of a heated debate about fairness and competition in the digital space. For legal marketers, this case...

AI

Google’s AI Overviews Are Changing User Click Behaviors – Takeaways for Law Firms

Google Faces EU Charges for Unfair Search Practices—Could Law Firms Benefit?

DeepSeek R1: 3 Week Update and the Future of AI in Legal Marketing

YouTube Focusing on Larger Screens: New Opportunities for Law Firms

Law Firms Can’t Rely on Google Alone as AI Search Gains Traction

Google’s Q4 Earnings Prove the Future of AI Is Here—What It Means for Law Firms

Google’s AI Overviews Are More Advanced Than Ever—Is Your Law Firm Ready?

Yahoo’s AI-Powered Search, Threads Ads, and Google’s SEO Advice—What Law Firms Need to Know

How Google’s 2025 AI Strategy Could Affect Your Law Firm

How Google’s Proposed DOJ Remedies May Impact Legal Marketing

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