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A New Lens on Search Behavior For the first time, we have data that shows exactly how people interact with Google’s AI Overviews—and it’s not coming from Google. This independent usability study, led by SEO veterans Kevin Indig and Eric Van Buskirk, tracked how 70 real users engaged with Google’s AI-generated answers over the course...
Read MoreNewer Isn’t Better When It Comes To AI Law firms using AI in their marketing are facing an unexpected problem: the latest tools are less reliable than the ones that came before. Despite promises of smarter systems and faster output, newer models from leading AI companies are getting more facts wrong, not fewer. These aren’t...
Read MoreWhy This Update Matters for Law Firms Advertising on Google Google has announced a new feature called AI Max for Search, set to roll out globally in beta at the end of this month. It’s not a new campaign type, but a setting within existing Search campaigns that applies machine learning to expand keyword reach,...
Read MoreChatGPT Is Now Surfacing Local Business Results—But Not Like You’d Expect Unlike traditional search engines, ChatGPT doesn’t pull from Bing Places listings, can’t access embedded reviews from third-party platforms, and has no direct access to Google data. So if a business has relied heavily on Google Business Profiles or Bing Places to appear in search...
Read MoreGoogle’s Big Talk About AI Overviews When Google introduced AI Overviews in 2024, CEO Sundar Pichai described it as a turning point in how people use search. According to him, users were asking longer, more complex questions, engaging more deeply with results, and walking away more satisfied. Across press appearances and investor calls, Pichai and...
Read MoreWhy Your Firm’s Name Isn’t Showing Up in AI Answers and What To Do About It There’s a new problem showing up in the way people search for legal help: your firm’s name might not appear anywhere—even if your SEO has been solid up to now. Tools like Google’s Search Generative Experience (SGE), Microsoft Copilot,...
Read MoreFast Content Isn’t Always the Right Content AI can crank out a legal article in minutes. That kind of speed looks like a win—especially for firms trying to fill content gaps quickly. But when you hand over the keyboard entirely to artificial intelligence, the results start to work against you. The content may be grammatically...
Read MoreBing Search Is Getting Smarter—Fast Microsoft just flipped a major switch. Bing search results now come with Copilot—the company’s AI assistant—baked directly into the main results page. This isn’t a test or limited feature. It’s live, and it changes how people interact with search in a big way. Until now, Copilot sat off to the...
Read MoreWhat is Google AI Mode — and why does it matter for law firms? Google’s new AI Mode has the potential to change the way people search for legal help online. Unlike the traditional search experience where users see a mix of map listings, paid ads, and organic results, AI Mode uses a more conversational...
Read MoreA New Contender in AI Search Anthropic isn’t a household name like OpenAI or Google—yet. But with major backing from Amazon and Google, and a founding team made up of former OpenAI researchers, the company is quickly becoming a force in artificial intelligence. Its flagship product, Claude, is a conversational AI chatbot designed to be...
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