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Why This Update Matters for Law Firms Advertising on Google Google has announced a new feature called AI Max for Search, set to roll out globally in beta at the end of this month. Itโs not a new campaign type, but a setting within existing Search campaigns that applies machine learning to expand keyword reach,...
Read MoreGoogleโs Big Talk About AI Overviews When Google introduced AI Overviews in 2024, CEO Sundar Pichai described it as a turning point in how people use search. According to him, users were asking longer, more complex questions, engaging more deeply with results, and walking away more satisfied. Across press appearances and investor calls, Pichai and...
Read MoreGoogle Pumps the Brakes on Cookie Changes Google has officially called off its latest plan to replace third-party cookies in Chrome. After years of back-and-forth, the company now says it will stick with the current system and give users the ability to manage cookie preferences in Chromeโs existing privacy settingsโno new prompt, no abrupt changes....
Read MoreThe Trial That Could Reshape Online Search For years, Google has dominated online search, but that grip on power is now under serious threat. In the most consequential antitrust trial the tech world has seen in decades, the Department of Justice is arguing that Googleโs search empire wasnโt just built on better technology, itโs been...
Read MoreWhat is Google AI Mode โ and why does it matter for law firms? Googleโs new AI Mode has the potential to change the way people search for legal help online. Unlike the traditional search experience where users see a mix of map listings, paid ads, and organic results, AI Mode uses a more conversational...
Read MoreA Tamer Core Update, But Not One to Ignore Google officially completed its March 2025 core update on March 27, wrapping up a two-week rollout that began on March 13. Like all core updates, it was designed to improve the relevance and helpfulness of search resultsโnot just reward keyword-heavy content. This update wasnโt as disruptive...
Read MoreThe AI Overviews Citation Pattern Googleโs AI Overviews tend to pull from content-rich pages that thoroughly address a userโs query โ instead of broad and generic web pages like a siteโs homepage. Enterprise SEO company, BrightEdge, found that 82.5% of citations in Google AI Overviews linked to deep content pages, which are pages that are...
Read MoreGoogle Begins to Roll Out March 2025 Core Update Google has begun rolling out its March 2025 Core Update, making adjustments to how search rankings are determined. As with previous updates, the goal is to refine search results by prioritizing helpful, high-quality content while reducing visibility for low-value pages. Along with this update, Google is...
Read MoreGoogle Isnโt Losing Ground The rise of AI-powered search tools like ChatGPT has sparked speculation that Googleโs dominance is slipping. With major tech companies investing in AI-driven alternatives, some businesses have rushed to adjust their focus, fearing traditional search is becoming obsolete. But before law firms rethink their marketing strategies, they should take a closer...
Read MoreGoogle Continues to Expand AI in Search Google is making three major updates to how search works, with AI playing a bigger role than ever. The company has upgraded AI Overviews using its latest model, Gemini 2.0. This update is designed to improve accuracy and provide users with more detailed responses to complex queries. Google...
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