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A Targeted Refresh to Google’s Ranking System Google has officially completed its June 2025 Core Update, targeting the precision, relevance, and authority used to select and rank content. Summed up, this update brought forth these changes via MUVERA and Graph Foundation Models. Google’s official update was: “This is a regular update designed to better surface...
Read MoreMore Visibility, Fewer Clients Something has changed in Google Search, and law firms are feeling the effects. Your website might be showing up more often when people search for legal help, yet fewer are clicking through. This growing gap between how often your firm appears and how often someone visits your site is now being...
Read MoreWhat This Update Means for Legal Rankings Google began rolling out its June 2025 core update this week, with a completion window expected to last up to three weeks. These core updates don’t isolate specific industries or content types. Instead, they modify how Google evaluates content across the board. However, this may cause fluctuations in...
Read MoreGoogle Faces Pressure as UK Regulator Closes In The UK’s Competition and Markets Authority (CMA) is preparing to label Google with a Strategic Market Status designation, a move that would allow it to set binding rules on how Google operates in the country’s search and digital advertising space. This includes oversight of AI-generated search summaries...
Read MoreJeff Dean Makes the Case for Google’s Advantage Jeff Dean, one of Google’s earliest hires and now the head of Google AI, has been vocal about a feature he says gives Google a real edge: index freshness. In a recent X post, Dean emphasized the years of work that have gone into keeping Google’s index...
Read MoreAI Mode Rolls Out to All U.S. Users Google has begun activating its new AI Mode across search results for all users in the United States. First announced at Google I/O just three weeks ago, the feature is now appearing in both signed-out and incognito sessions. AI Mode introduces a new tab within the Google...
Read MoreGoogle’s AI Roadmap Is Bigger Than the Internet Boom At Bloomberg’s Tech Summit in San Francisco, Google CEO Sundar Pichai laid out a confident, long-view strategy for the company’s AI ambitions. With $75 billion in capital expenditures planned for 2025, much of it tied to AI infrastructure, Pichai is proving that Google is building the...
Read MoreStaying on Top in the AI Age Means Owning Your Backyard Search is getting way smarter. With AI playing a bigger role in how results are delivered, staying visible in local searches takes more than it used to. Google is analyzing more factors and answering queries in new formats, and firms need a strategy that...
Read MoreMajor Search Changes Are Coming At Google’s Annual Developer’s Conference, Google I/O 2025, the company revealed upgrades across its entire product line, with AI agents that can see, hear, search and even make purchases on behalf of users. They also introduced mind-blowing updates to its video and image generation tools, smarter chat assistants, and advanced...
Read MoreWhy This Update Matters for Law Firms Advertising on Google Google has announced a new feature called AI Max for Search, set to roll out globally in beta at the end of this month. It’s not a new campaign type, but a setting within existing Search campaigns that applies machine learning to expand keyword reach,...
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