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Google Tests AI-Written Snippets in Search The text description that follows traditional “blue links” in search results may soon be written by AI instead of the one your SEO team wrote. Google is currently experimenting with replacing meta descriptions in search results using AI-generated summaries. Screenshots shared by SEO experts show two versions being tested....
Read MoreWhat Google’s VP of Search Just Confirmed Elizabeth Reid, Google’s VP of Search, recently emphasized what many in digital strategy have already been preparing for. Artificial intelligence is not replacing traditional search, but it is becoming a much more visible part of it. Google’s AI Overviews and AI Mode are now serving over 100 million...
Read MoreGoogle’s Local Algorithm Is Changing Law firms focused on local visibility have long treated proximity as the most important factor in Google rankings. That approach worked when distance to the searcher was the top priority. But new findings from Search Atlas show a measurable change. While location still matters greatly, review content and volume are...
Read MoreGoogle Wraps Up August Spam Update Google has confirmed that its August 2025 spam update is now complete. The rollout ran from August 26 to September 22 and applied globally across all languages. This update was aimed at strengthening Google’s ability to catch and suppress low-quality or manipulative content that violates its spam policies. Unlike...
Read MoreMedia’s Breaking Point with Google AI Tensions between publishers and Google have boiled over again. Penske Media, the parent company of Rolling Stone, Variety, and Billboard, has filed a federal lawsuit accusing Google of using its journalism without permission to fuel AI-generated summaries in search. The lawsuit, filed in Washington D.C., calls out Google’s AI...
Read MoreMost ChatGPT Users Still Rely on Google Despite the hype around AI search, most people are not using ChatGPT as a replacement for Google. According to data from Similarweb shared by SEO consultant Brodie Clark, 95.3%of users who visited ChatGPT in August also visited Google. Yet, only 14.3% of Google users visited ChatGPT. This suggests...
Read MoreThe Ruling That Stopped Short of a Breakup In one of the most closely watched antitrust cases in tech history, U.S. District Judge Amit Mehta declined to dismantle Google’s core business units, despite finding the company had maintained monopoly power in general search. The Department of Justice had pushed for a far more aggressive remedy,...
Read MoreGoogle Is Adding More Links to AI Mode Google is adding new features to AI Mode that embed more links directly into AI-generated answers. According to Robby Stein, VP of Product for Google Search, these additions include carousels of source links, smarter inline linking, and a wider rollout of the Web Guide feature. 2/ We’ve...
Read MoreThe AI Rivalry That’s Built on Google’s Back OpenAI has been positioning ChatGPT as the smarter, faster alternative to traditional search engines like Google. But behind the curtain, it’s been borrowing from the very platform it aims to replace. Recent reporting reveals that OpenAI uses a third-party service called SerpApi to quietly scrape Google’s search...
Read MoreA Targeted Refresh to Google’s Ranking System Google has officially completed its June 2025 Core Update, targeting the precision, relevance, and authority used to select and rank content. Summed up, this update brought forth these changes via MUVERA and Graph Foundation Models. Google’s official update was: “This is a regular update designed to better surface...
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