Google Quietly Reshapes Local Results Google has dramatically increased the number of paid listings appearing in its local pack, the section of the search results that shows a map and a shortlist of nearby businesses. In early 2025, fewer than 3 percent of local pack results included ads. By January 2026, that number had exploded...
Read MoreAI Search Results Are Redefining How Law Firms Get Found Online Search engines no longer function as simple, and often tedious lists of links. People researching legal issues don’t have to repeat the clicking, scrolling and reading across multiple websites to find validity in answers to legal situations they’re facing. They now receive direct answers...
Read MoreA New Revenue Stream is Coming to ChatGPT OpenAI has confirmed it will begin showing ads inside ChatGPT responses for users on its Free and Go plans. Attorneys need to understand how subtle platform changes can significantly influence client behavior and advertising competition. The ads will appear below ChatGPT’s generated response and will be clearly...
Read MoreTrust in AI Overviews is unsteady Earlier this month, The Guardian published an investigation examining how Google’s AI Overviews can surface misleading health information in search results. The reporting, led by health editor Andrew Gregory, highlighted cases where AI generated summaries presented advice that medical experts said was wrong or lacked proper context. The placement...
Read MoreWhy Enterprise SEO and Law Firm SEO Are Now the Same Conversation The distinction between enterprise SEO and law firm SEO has largely disappeared. The way that massive Fortune 500 brands with websites of 1,000,000+ pages stay visible online is almost identical for law firms competing in crowded legal markets. AI summaries, answer engines, and...
Read MoreUpdate 1/19/2025: The TikTok Ban Has Been Delayed for 75 Days A Legal Matter of National Security It’s finally here – the banishment of a social media giant, fueled by escalating concerns over data security and foreign influence. Efforts to ban TikTok have been active at both the executive and legislative levels for months. FCC Commissioner...
Read MoreGoogle’s Antitrust Violations A significant legal setback has occurred for Google as federal judge, Amit Mehta, has ruled that the company maintained a monopoly in online search and search advertising, violating U.S. antitrust laws. This decision follows a lawsuit filed by the U.S. Department of Justice and several states, which accused Google of using anti-competitive...
Read MoreSEO Beyond Google For law firms nowadays, traditional SEO on Google just isn’t enough. As quickly the internet evolves, so must the strategies for reaching potential clients. Today’s modern approach involves optimizing content across various platforms where potential clients might search for legal help, including social media, video sharing sites, and now, AI-driven technologies. This...
Read MoreUPDATE: Since this post was written the bill has been signed into law. Read about it here. The TikTok Phenomenon TikTok’s rise to fame was unlike any other social media. With its addictive short videos and algorithm-driven content, the platform has captured the attention of users worldwide. Content on the platform ranges from dancing videos...
Read MoreWhen an attorney decides to invest in marketing, hundreds of questions come to mind. Most lawyers have little to no marketing experience, and don’t know where to begin looking for real answers. It can be overwhelming for some, but we can help get you caught up. We’re answering some of the most frequently asked questions...
Read More©2026. TSEG. All Rights Reserved. Privacy Policy
