A Smarter Search Experience is Taking Shape Google has rolled out a new round of updates to Search, bringing advanced AI tools directly into how users find information. The latest upgrade includes the addition of Gemini 2.5 Pro, a more powerful AI model now embedded into Google’s AI Mode, along with a feature called Deep...
Read MoreAI Search Drives Traffic but Nearly All of It Comes from Desktop AI tools like ChatGPT, Perplexity, Microsoft’s Copilot, and Google’s Gemini are sending over 90% of traffic from desktop users. Mobile has dominated internet usage for years, but AI search is flipping pattern. Desktop is where users are conducting deeper research, where AI tools...
Read MoreThe Truth Behind What’s Ranking on Google There’s a lot of talk in the SEO world about whether using AI to create content hurts rankings. A recent study from Ahrefs took that question head-on by analyzing 600,000 pages and 100,000 keywords. They found that AI content is not sinking performance. In fact, most high-ranking pages...
Read MoreMore Visibility, Fewer Clients Something has changed in Google Search, and law firms are feeling the effects. Your website might be showing up more often when people search for legal help, yet fewer are clicking through. This growing gap between how often your firm appears and how often someone visits your site is now being...
Read MoreWhat This Update Means for Legal Rankings Google began rolling out its June 2025 core update this week, with a completion window expected to last up to three weeks. These core updates don’t isolate specific industries or content types. Instead, they modify how Google evaluates content across the board. However, this may cause fluctuations in...
Read MoreGoogle Faces Pressure as UK Regulator Closes In The UK’s Competition and Markets Authority (CMA) is preparing to label Google with a Strategic Market Status designation, a move that would allow it to set binding rules on how Google operates in the country’s search and digital advertising space. This includes oversight of AI-generated search summaries...
Read MoreAI Mode Rolls Out to All U.S. Users Google has begun activating its new AI Mode across search results for all users in the United States. First announced at Google I/O just three weeks ago, the feature is now appearing in both signed-out and incognito sessions. AI Mode introduces a new tab within the Google...
Read MoreAI Tools Are Only as Good as Their Sources A new study from Profound analyzed 30 million citations across ChatGPT, Google AI Overviews, and Perplexity from August 2024 through June 2025. The data highlights just how often AI tools rely on open, user-driven websites to answer search queries. ChatGPT pulled 47.9% of its citations from...
Read MoreWWDC 2025 At its annual Worldwide Developers Conference (WWDC 2025), Apple previewed the next version of iOS, along with new AI features that will change how people search across its devices. One of the more talked-about tools within Apple Intelligence is Apple Visual Intelligence. It’s designed to make searching from any screen faster and more...
Read MoreGoogle’s AI Roadmap Is Bigger Than the Internet Boom At Bloomberg’s Tech Summit in San Francisco, Google CEO Sundar Pichai laid out a confident, long-view strategy for the company’s AI ambitions. With $75 billion in capital expenditures planned for 2025, much of it tied to AI infrastructure, Pichai is proving that Google is building the...
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