By: TSEG | May 6, 2025

How ChatGPT Ranks Local Businesses Using Bing — And What That Means for Your Firm’s Clients

ChatGPT Is Now Surfacing Local Business Results—But Not Like You’d Expect Unlike traditional search engines, ChatGPT doesn’t pull from Bing Places listings, can’t access embedded reviews from third-party platforms, and has no direct access to Google data. So if a business has relied heavily on Google Business Profiles or Bing Places to appear in search...

By: TSEG | Apr 23, 2025

DOJ Targets Google’s Search Monopoly With Sweeping Remedies—Why This Matters For Legal Marketing

The Trial That Could Reshape Online Search For years, Google has dominated online search, but that grip on power is now under serious threat. In the most consequential antitrust trial the tech world has seen in decades, the Department of Justice is arguing that Google’s search empire wasn’t just built on better technology, it’s been...

By: TSEG | Apr 18, 2025

What Platform Preference Reveals About Today’s Legal Clients

Search Habits Aren’t What They Used to Be For years, Google was the default starting point when someone had a question. That’s no longer a given. Today, people bounce between platforms depending on the kind of answer they’re after—and how they prefer to receive it. Younger users are seeking answers to legal questions on TikTok...

By: TSEG | Apr 8, 2025

Microsoft Officially Launches Copilot in Bing Search—Here’s What Law Firms Should Know

Bing Search Is Getting Smarter—Fast Microsoft just flipped a major switch. Bing search results now come with Copilot—the company’s AI assistant—baked directly into the main results page. This isn’t a test or limited feature. It’s live, and it changes how people interact with search in a big way. Until now, Copilot sat off to the...

By: TSEG | Apr 4, 2025

How Law Firms Appear in Google AI Mode

What is Google AI Mode — and why does it matter for law firms? Google’s new AI Mode has the potential to change the way people search for legal help online. Unlike the traditional search experience where users see a mix of map listings, paid ads, and organic results, AI Mode uses a more conversational...

By: TSEG | Mar 25, 2025

Claude AI Now Pulls From Live Web Search – We Tested it with Legal Search Examples

A New Contender in AI Search Anthropic isn’t a household name like OpenAI or Google—yet. But with major backing from Amazon and Google, and a founding team made up of former OpenAI researchers, the company is quickly becoming a force in artificial intelligence. Its flagship product, Claude, is a conversational AI chatbot designed to be...

By: TSEG | Mar 19, 2025

Google’s March 2025 Core Update Begins—What Law Firms Should Know

Google Begins to Roll Out March 2025 Core Update Google has begun rolling out its March 2025 Core Update, making adjustments to how search rankings are determined. As with previous updates, the goal is to refine search results by prioritizing helpful, high-quality content while reducing visibility for low-value pages. Along with this update, Google is...

By: TSEG | Mar 13, 2025

Google Processed 373x More Searches Than ChatGPT in 2024 – Takeaways For Lawyers

Google Isn’t Losing Ground The rise of AI-powered search tools like ChatGPT has sparked speculation that Google’s dominance is slipping. With major tech companies investing in AI-driven alternatives, some businesses have rushed to adjust their focus, fearing traditional search is becoming obsolete. But before law firms rethink their marketing strategies, they should take a closer...

By: TSEG | Mar 12, 2025

Google AI Mode: What It Means for Law Firm Visibility

Google Continues to Expand AI in Search Google is making three major updates to how search works, with AI playing a bigger role than ever. The company has upgraded AI Overviews using its latest model, Gemini 2.0. This update is designed to improve accuracy and provide users with more detailed responses to complex queries. Google...

By: TSEG | Mar 4, 2025

Google Isn’t the Only Search Engine That Matters Anymore—Here’s Where Clients Are Looking

The Next Generation Isn’t Searching the Way You Think For years, Google has been the default search engine for nearly everyone, but younger users are breaking that habit. Instead of typing queries into traditional search engines and sorting through pages of results, many now turn to short-form explainer videos, user generated online forums & discussions,...

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