512-515-9143
Before you Go

Lock down your SEO market with exclusive services from TSEG, meaning we won't work with your competitors. Just you.

By: TSEG | May 13, 2025

New AI Tools Are Making More Mistakes and Law Firms Face the Consequences

Newer Isn’t Better When It Comes To AI Law firms using AI in their marketing are facing an unexpected problem: the latest tools are less reliable than the ones that came before. Despite promises of smarter systems and faster output, newer models from leading AI companies are getting more facts wrong, not fewer. These aren’t...

Read More
By: TSEG | May 8, 2025

Google Launches AI Max for Search: What Law Firm Advertisers Need to Know

Why This Update Matters for Law Firms Advertising on Google Google has announced a new feature called AI Max for Search, set to roll out globally in beta at the end of this month. It’s not a new campaign type, but a setting within existing Search campaigns that applies machine learning to expand keyword reach,...

Read More
By: TSEG | May 6, 2025

How ChatGPT Ranks Local Businesses Using Bing — And What That Means for Your Firm’s Clients

ChatGPT Is Now Surfacing Local Business Results—But Not Like You’d Expect Unlike traditional search engines, ChatGPT doesn’t pull from Bing Places listings, can’t access embedded reviews from third-party platforms, and has no direct access to Google data. So if a business has relied heavily on Google Business Profiles or Bing Places to appear in search...

Read More
By: TSEG | Apr 23, 2025

DOJ Targets Google’s Search Monopoly With Sweeping Remedies—Why This Matters For Legal Marketing

The Trial That Could Reshape Online Search For years, Google has dominated online search, but that grip on power is now under serious threat. In the most consequential antitrust trial the tech world has seen in decades, the Department of Justice is arguing that Google’s search empire wasn’t just built on better technology, it’s been...

Read More
By: TSEG | Apr 18, 2025

What Platform Preference Reveals About Today’s Legal Clients

Search Habits Aren’t What They Used to Be For years, Google was the default starting point when someone had a question. That’s no longer a given. Today, people bounce between platforms depending on the kind of answer they’re after—and how they prefer to receive it. Younger users are seeking answers to legal questions on TikTok...

Read More
By: TSEG | Apr 8, 2025

Microsoft Officially Launches Copilot in Bing Search—Here’s What Law Firms Should Know

Bing Search Is Getting Smarter—Fast Microsoft just flipped a major switch. Bing search results now come with Copilot—the company’s AI assistant—baked directly into the main results page. This isn’t a test or limited feature. It’s live, and it changes how people interact with search in a big way. Until now, Copilot sat off to the...

Read More
By: TSEG | Apr 4, 2025

How Law Firms Appear in Google AI Mode

What is Google AI Mode — and why does it matter for law firms? Google’s new AI Mode has the potential to change the way people search for legal help online. Unlike the traditional search experience where users see a mix of map listings, paid ads, and organic results, AI Mode uses a more conversational...

Read More
By: TSEG | Mar 25, 2025

Claude AI Now Pulls From Live Web Search – We Tested it with Legal Search Examples

A New Contender in AI Search Anthropic isn’t a household name like OpenAI or Google—yet. But with major backing from Amazon and Google, and a founding team made up of former OpenAI researchers, the company is quickly becoming a force in artificial intelligence. Its flagship product, Claude, is a conversational AI chatbot designed to be...

Read More
By: TSEG | Mar 19, 2025

Google’s March 2025 Core Update Begins—What Law Firms Should Know

Google Begins to Roll Out March 2025 Core Update Google has begun rolling out its March 2025 Core Update, making adjustments to how search rankings are determined. As with previous updates, the goal is to refine search results by prioritizing helpful, high-quality content while reducing visibility for low-value pages. Along with this update, Google is...

Read More
By: TSEG | Mar 13, 2025

Google Processed 373x More Searches Than ChatGPT in 2024 – Takeaways For Lawyers

Google Isn’t Losing Ground The rise of AI-powered search tools like ChatGPT has sparked speculation that Google’s dominance is slipping. With major tech companies investing in AI-driven alternatives, some businesses have rushed to adjust their focus, fearing traditional search is becoming obsolete. But before law firms rethink their marketing strategies, they should take a closer...

Read More