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By: admin | Dec 31, 2025

Google’s December 2025 Core Update: What Law Firms Should Know Now

December 2025 Core Update Completed Google has finished rolling out its December 2025 core update, closing out the final major algorithm update of the year. The rollout began on December 11 and wrapped up late on December 29, taking just over eighteen days to complete. Google confirmed the update through its Search Status Dashboard and...

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By: admin | Dec 17, 2025

What Law Firms Should Know About Google’s December 2025 Core Update

Google’s December 2025 Core Update: What’s Happening Google launched its latest core update on December 11, 2025. This marks the third major algorithm adjustment of the year. The rollout began at 9:25 a.m. Pacific Time and may take up to three weeks to fully complete, according to Google’s Search Status Dashboard. These broad core updates...

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By: admin | Nov 14, 2025

Google AI Overviews Now Appear in 1 in 5 Searches Based on Query Type

A Study on Google’s AI Overviews A new study from Ahrefs offers a rare look at how often Google’s AI Overviews appear in search results. The research examined 146,000,000 search entries and evaluated 86 different keyword traits to understand when these summaries are most likely to surface. AI Overviews appear on 20.5% of all keywords....

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By: admin | Oct 29, 2025

AI SEO Competition Heats Up as Investments Surge Past 80%

Businesses Are Moving Fast on AI SEO New data shows that more than 80% of businesses are already putting money into AI and LLM optimization. Another 60% say they plan to boost their SEO budgets in direct response to changes in how search works today. This is not speculation. Companies are spending now and adjusting...

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By: admin | Aug 26, 2025

Confirmed: ChatGPT Gets Real-time Data from Google Search Results

The AI Rivalry That’s Built on Google’s Back OpenAI has been positioning ChatGPT as the smarter, faster alternative to traditional search engines like Google. But behind the curtain, it’s been borrowing from the very platform it aims to replace. Recent reporting reveals that OpenAI uses a third-party service called SerpApi to quietly scrape Google’s search...

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By: admin | Jul 30, 2025

GEO and SEO Tactics Law Firms Should Be Using Right Now

Our New Search Reality Nearly 1 in 3 people have used ChatGPT, according to Pew Research Center. And as of July 2025, Google AI Overviews have about 2 Billion monthly users. Though some people will hang on to their blue links on Google search, it’s safe to say that most people’s search behaviors are changing...

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By: admin | May 20, 2025

Top 7 Things Law Firms Should Be Doing For Video And Social SEO In 2025

Your Next Client Is Watching—Not Reading Legal consumers aren’t just typing questions into Google anymore. They’re watching answers on TikTok, YouTube, and Instagram, and forming opinions before they ever visit a law firm’s website. In 2024, more than 92% of internet users worldwide watched videos online each month. That trend is only growing. If your...

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By: admin | Apr 24, 2025

Google Puts the Brakes on Cookie Alternatives—What This Means for Law Firm Ad Strategies

Google Pumps the Brakes on Cookie Changes Google has officially called off its latest plan to replace third-party cookies in Chrome. After years of back-and-forth, the company now says it will stick with the current system and give users the ability to manage cookie preferences in Chrome’s existing privacy settings—no new prompt, no abrupt changes....

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By: admin | Apr 2, 2025

The March 2025 Core Update Is Complete—Are Law Firms Impacted?

A Tamer Core Update, But Not One to Ignore Google officially completed its March 2025 core update on March 27, wrapping up a two-week rollout that began on March 13. Like all core updates, it was designed to improve the relevance and helpfulness of search results—not just reward keyword-heavy content. This update wasn’t as disruptive...

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By: admin | Feb 4, 2025

Google’s AI Overviews Are More Advanced Than Ever—Is Your Law Firm Ready?

Google’s AI Overviews Just Got Smarter Recent data shows that AI Overviews (AIO) have taken a major leap in quality. AIO is now surfacing in twice as many complex search queries as before, handling multi-step and nuanced questions with greater accuracy. For law firms that rely on search visibility, this shift is impossible to ignore...

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