A New Phase for AI Search Results Google has added new features to AI Overviews and AI Mode that point toward a more curated search experience. The update includes Preferred Sources, a Highly Cited label, and a Perspectives carousel that highlights a wider range of contributors and publishers. In Google’s announcement, Duncan Osborn outlined these...
Read MoreRanking Volatility Surrounding Content Quality Google rolled out its May 2026 core update with noticeable ranking movement across several industries, including legal search. Early tracking data showed abrupt position changes tied to valuable keywords connected to personal injury, mass torts, and medical malpractice. Big updates like these can have temporary rankings adjustments before they stabilize...
Read MoreWhat Works Now May Have Penalties Later AI content tools help law firms reduce production time and costs. Many legal marketing teams responded by publishing record-breaking volumes of content with the expectation that higher output would generate more leads. Early ranking improvements made the approach appear successful, but over time, engagement and conversions fail to...
Read MoreGoogle Introduces a New Search Bar Google just announced a new version of the search bar we all know and love. The “Intelligent Search Box” is being described as one of Google’s biggest Search updates in decades. According to Liz Reid, Google’s Head of Search, the company is continuing to move Search toward more advanced...
Read MoreGoogle Pushes More Links Into AI Search Results Google introduced five new link features connected to AI search experiences. Inline links now appear beside supporting text within AI responses instead of just at the bottom of the answer. Google also added an “Explore new angles” section that recommends related articles after an AI response finishes....
Read MoreUsers Are Asking Search Engines More Detailed Legal Questions Google recently shared new information about how artificial intelligence is influencing the way people search online. During a recent podcast discussion, Google Search representatives Martin Splitt and Nikola Todorovic discussed how users are becoming more comfortable asking detailed questions through AI search tools. That behavior is...
Read MoreSearch Engine Built Around Asking Questions Says Goodbye Ask.com officially shut down on May 1, 2026, ending a search engine run that began in 1996 as Ask Jeeves. Long before AI chatbots became common, the platform encouraged users to type complete questions instead of short keyword searches. Its butler mascot, Jeeves, became one of the...
Read MoreWhen More Clicks Create a False Sense of Growth for Law Firm Websites Artificial intelligence is changing how people find legal information online. Law firm websites are already seeing the impact, and recent data from Ahrefs highlights a pattern that deserves attention. Traffic from AI platforms can look strong in reports, yet the behavior behind...
Read MoreSearch Now Handles the Work Behind the Query Google is moving beyond lists of links and into task completion. In an interview with Stripe, Sundar Pichai described search as “agentic,” referring to systems that complete requests within a single interaction instead of sending users across multiple websites. One recent example involves restaurant reservations. A user...
Read MoreChatGPT Recommendations Don’t Match Google Rankings Law firms often treat Google as the primary measure of online visibility. That’s just how it’s been for decades now. But a recent case study highlights a different pattern. The brands that appear most often in ChatGPT responses are not always those leading Google search results. Instead, Microsoft Bing plays...
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