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The AI Rivalry That’s Built on Google’s Back OpenAI has been positioning ChatGPT as the smarter, faster alternative to traditional search engines like Google. But behind the curtain, it’s been borrowing from the very platform it aims to replace. Recent reporting reveals that OpenAI uses a third-party service called SerpApi to quietly scrape Google’s search...
Read MoreOur New Search Reality Nearly 1 in 3 people have used ChatGPT, according to Pew Research Center. And as of July 2025, Google AI Overviews have about 2 Billion monthly users. Though some people will hang on to their blue links on Google search, it’s safe to say that most people’s search behaviors are changing...
Read MoreYour Next Client Is Watching—Not Reading Legal consumers aren’t just typing questions into Google anymore. They’re watching answers on TikTok, YouTube, and Instagram, and forming opinions before they ever visit a law firm’s website. In 2024, more than 92% of internet users worldwide watched videos online each month. That trend is only growing. If your...
Read MoreGoogle Pumps the Brakes on Cookie Changes Google has officially called off its latest plan to replace third-party cookies in Chrome. After years of back-and-forth, the company now says it will stick with the current system and give users the ability to manage cookie preferences in Chrome’s existing privacy settings—no new prompt, no abrupt changes....
Read MoreA Tamer Core Update, But Not One to Ignore Google officially completed its March 2025 core update on March 27, wrapping up a two-week rollout that began on March 13. Like all core updates, it was designed to improve the relevance and helpfulness of search results—not just reward keyword-heavy content. This update wasn’t as disruptive...
Read MoreGoogle’s AI Overviews Just Got Smarter Recent data shows that AI Overviews (AIO) have taken a major leap in quality. AIO is now surfacing in twice as many complex search queries as before, handling multi-step and nuanced questions with greater accuracy. For law firms that rely on search visibility, this shift is impossible to ignore...
Read MoreBig Shifts in Search and Social The way people search for information and engage with content online is changing fast. Yahoo is testing an AI-powered search experience to keep up with Google and Bing, Meta is introducing ads on Threads to counter ads on X (formerly Twitter), and Google is offering rare insight into how...
Read MoreWhat’s New with Google Business Profiles? Google is testing a new chat feature for its Business Profiles, allowing businesses to connect with customers through external messaging apps like WhatsApp and regular text messaging (SMS). This update provides a simple way for potential clients to initiate conversations by clicking a messaging option displayed on a business’s...
Read MoreA Global Spotlight on Google’s Search Practices The UK’s Competition and Markets Authority (CMA) has launched a formal investigation into Google under the newly enacted Digital Markets, Competition and Consumers Act (DMCC). This legislation is aimed at addressing the dominance of major players in digital markets, giving regulators the authority to enforce changes. As part...
Read MoreA Subtle Yet Bold Move from Bing Microsoft Bing has taken a daring step in its competition with Google, deploying a tactic that’s as clever as it is unconventional. When users type “Google.com” or just “Google” into Bing’s search bar, they’re greeted with a results page that mimics Google’s user interface, including a similar layout,...
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