ChatGPT Recommendations Don’t Match Google Rankings Law firms often treat Google as the primary measure of online visibility. That’s just how it’s been for decades now. But a recent case study highlights a different pattern. The brands that appear most often in ChatGPT responses are not always those leading Google search results. Instead, Microsoft Bing plays...
Read MoreWhen Google Gets It Wrong Google can make mistakes when interpreting your webpages. Before a page can appear in search results or AI-generated answers, the system must decipher what the content means, who it refers to, and how it should be categorized. This step is known as annotation, and it determines whether a page is...
Read MoreEarly Movement Begins as Google Starts March Rollout Google began releasing its March 2026 core update on March 27 at 2:00 AM PT. The rollout is expected to continue for up to two weeks, which places the completion window in early April. Initial movement is already visible across search results. Positions for competitive legal queries...
Read MoreAI Overviews Are Taking Up More Space Google appears to be testing a new presentation format within its AI Overviews. The update introduces expandable dropdown panels that allow users to reveal additional information directly inside the summary. The layout works like an accordion. Each topic appears as a heading that can be expanded to display...
Read MoreA New Idea for How Search Results Could Deliver Content A recently granted Google patent has drawn attention across the SEO community because it describes a possible new layer between searchers and the websites they visit. The patent outlines a system where Google could create an AI-generated landing page tailored to a specific search query....
Read MoreWhat Google Is Testing in AI Mode Google has been testing a “See more” button within AI Mode results, appearing consistently over the past month on desktop and mobile. The button mostly shows up on shopping-related searches in a spot that truncates organic results until the button is clicked. Screenshots shared by Brodie Clark and...
Read MoreHow Search Traffic Is Being Redistributed New data comparing January 2025 to January 2026 shows a clear redistribution of clicks inside Google search results. Across multiple consumer verticals, classic organic listings captured a smaller percentage of total clicks year over year, while paid placements gained ground in every category analyzed. Outside of legal, industries like...
Read MoreGoogle Expands Link Visibility Inside AI Results Google has introduced a more visible link experience inside AI Overviews and AI Mode. When users hover over certain links on desktop, a pop up card now appears with expanded site details and a clearer preview of the source. The design gives websites more visual presence within AI...
Read MoreThe Fight Over Google’s Power Is Far From Over The U.S. Department of Justice and a coalition of state attorneys general have appealed the federal court’s remedies ruling in the Google search monopoly case. While Judge Amit Mehta previously found that Google unlawfully maintained its dominance, the government argues the corrective measures did not go...
Read MoreLegal Sites Hit by January Volatility With No Word from Google January brought sudden changes to Google Search rankings that hit U.S. websites harder than others. Many law firms saw drops in keyword positions despite making no updates to their sites. The pattern was widespread, but Google has offered no acknowledgment or explanation. Tracking tools...
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