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A New Revenue Stream is Coming to ChatGPT OpenAI has confirmed it will begin showing ads inside ChatGPT responses for users on its Free and Go plans. Attorneys need to understand how subtle platform changes can significantly influence client behavior and advertising competition. The ads will appear below ChatGPT’s generated response and will be clearly...
Read MoreAI Overviews Are Built on Core Search Signals For most law firms, it is easy to assume that Google’s newer AI features like AI Overviews and AI Mode are rewriting how search works. According to Google’s Robby Stein, that assumption misses what is actually happening behind the scenes. In a recent interview on CNN’s Terms...
Read MoreWhy Enterprise SEO and Law Firm SEO Are Now the Same Conversation The distinction between enterprise SEO and law firm SEO has largely disappeared. The way that massive Fortune 500 brands with websites of 1,000,000+ pages stay visible online is almost identical for law firms competing in crowded legal markets. AI summaries, answer engines, and...
Read MoreDecember 2025 Core Update Completed Google has finished rolling out its December 2025 core update, closing out the final major algorithm update of the year. The rollout began on December 11 and wrapped up late on December 29, taking just over eighteen days to complete. Google confirmed the update through its Search Status Dashboard and...
Read MoreGoogle’s December 2025 Core Update: What’s Happening Google launched its latest core update on December 11, 2025. This marks the third major algorithm adjustment of the year. The rollout began at 9:25 a.m. Pacific Time and may take up to three weeks to fully complete, according to Google’s Search Status Dashboard. These broad core updates...
Read MoreA Study on Google’s AI Overviews A new study from Ahrefs offers a rare look at how often Google’s AI Overviews appear in search results. The research examined 146,000,000 search entries and evaluated 86 different keyword traits to understand when these summaries are most likely to surface. AI Overviews appear on 20.5% of all keywords....
Read MoreBusinesses Are Moving Fast on AI SEO New data shows that more than 80% of businesses are already putting money into AI and LLM optimization. Another 60% say they plan to boost their SEO budgets in direct response to changes in how search works today. This is not speculation. Companies are spending now and adjusting...
Read MoreThe AI Rivalry That’s Built on Google’s Back OpenAI has been positioning ChatGPT as the smarter, faster alternative to traditional search engines like Google. But behind the curtain, it’s been borrowing from the very platform it aims to replace. Recent reporting reveals that OpenAI uses a third-party service called SerpApi to quietly scrape Google’s search...
Read MoreOur New Search Reality Nearly 1 in 3 people have used ChatGPT, according to Pew Research Center. And as of July 2025, Google AI Overviews have about 2 Billion monthly users. Though some people will hang on to their blue links on Google search, it’s safe to say that most people’s search behaviors are changing...
Read MoreYour Next Client Is Watching—Not Reading Legal consumers aren’t just typing questions into Google anymore. They’re watching answers on TikTok, YouTube, and Instagram, and forming opinions before they ever visit a law firm’s website. In 2024, more than 92% of internet users worldwide watched videos online each month. That trend is only growing. If your...
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