What Google Is Testing in AI Mode Google has been testing a “See more” button within AI Mode results, appearing consistently over the past month on desktop and mobile. The button mostly shows up on shopping-related searches in a spot that truncates organic results until the button is clicked. Screenshots shared by Brodie Clark and...
Read MoreHow Search Traffic Is Being Redistributed New data comparing January 2025 to January 2026 shows a clear redistribution of clicks inside Google search results. Across multiple consumer verticals, classic organic listings captured a smaller percentage of total clicks year over year, while paid placements gained ground in every category analyzed. Outside of legal, industries like...
Read MoreGoogle Expands Link Visibility Inside AI Results Google has introduced a more visible link experience inside AI Overviews and AI Mode. When users hover over certain links on desktop, a pop up card now appears with expanded site details and a clearer preview of the source. The design gives websites more visual presence within AI...
Read MoreThe Fight Over Google’s Power Is Far From Over The U.S. Department of Justice and a coalition of state attorneys general have appealed the federal court’s remedies ruling in the Google search monopoly case. While Judge Amit Mehta previously found that Google unlawfully maintained its dominance, the government argues the corrective measures did not go...
Read MoreLegal Sites Hit by January Volatility With No Word from Google January brought sudden changes to Google Search rankings that hit U.S. websites harder than others. Many law firms saw drops in keyword positions despite making no updates to their sites. The pattern was widespread, but Google has offered no acknowledgment or explanation. Tracking tools...
Read MoreGoogle Quietly Reshapes Local Results Google has dramatically increased the number of paid listings appearing in its local pack, the section of the search results that shows a map and a shortlist of nearby businesses. In early 2025, fewer than 3 percent of local pack results included ads. By January 2026, that number had exploded...
Read MoreA New Revenue Stream is Coming to ChatGPT OpenAI has confirmed it will begin showing ads inside ChatGPT responses for users on its Free and Go plans. Attorneys need to understand how subtle platform changes can significantly influence client behavior and advertising competition. The ads will appear below ChatGPT’s generated response and will be clearly...
Read MoreAI Overviews Are Built on Core Search Signals For most law firms, it is easy to assume that Google’s newer AI features like AI Overviews and AI Mode are rewriting how search works. According to Google’s Robby Stein, that assumption misses what is actually happening behind the scenes. In a recent interview on CNN’s Terms...
Read MoreWhy Enterprise SEO and Law Firm SEO Are Now the Same Conversation The distinction between enterprise SEO and law firm SEO has largely disappeared. The way that massive Fortune 500 brands with websites of 1,000,000+ pages stay visible online is almost identical for law firms competing in crowded legal markets. AI summaries, answer engines, and...
Read MoreDecember 2025 Core Update Completed Google has finished rolling out its December 2025 core update, closing out the final major algorithm update of the year. The rollout began on December 11 and wrapped up late on December 29, taking just over eighteen days to complete. Google confirmed the update through its Search Status Dashboard and...
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