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By: TSEG | Jun 18, 2024

Is Social Search the Secret Weapon for Law Firms?

The Emergence of Social Media as a Search Tool Social search is rapidly transforming digital marketing. This shift is particularly evident among younger generations, who increasingly use social media platforms as their primary source of information. Social search involves using networks like TikTok, Instagram, and Facebook to discover content, brands, and services, rather than relying...

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By: Rafael Lemus | Oct 17, 2019

Social Media Ads – Where Law Firm Ad Spend is Shifting

What Used to Work Lawyer advertising trends shifted away from billboards, print, radio, and television ads a very long time ago. Although law firms continue to include these mediums in their marketing strategies, it should be clear that nowadays marketing budgets are increasingly invested in digital advertising more than older, traditional methods. In fact, 2019...

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By: TSEG | May 22, 2018

4 Tips for the May 2018 Instagram Algorithm Change

It’s no secret that everyone is confused about the new algorithm change that Instagram decided to move forward with. In March of this year, Instagram changed the way posts are shown on the platform – no more chronological order. This month, Instagram decided to change the algorithm again. Now, posts show up in terms of...

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By: TSEG | Jun 12, 2014

Google Launches Google My Business

Yesterday, Google announced the launch of Google My Business. After years of trying to upgrade Places and merge it with Plus, Google has finally released a brand new platform that encompasses all of Google’s business tools, making it easier to manage your local business listings. While this doesn’t change much for our current Google+ pages,...

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By: TSEG | Apr 7, 2014

Social Media Tools: Ways to Improve Your Social Media Marketing

There are a variety of social media tools that can be used to improve your online presence and ease the process of promoting your business through social media outlets. When it comes to a successful social media marketing strategy, it can be tough for small businesses to stand out amongst the rest. By using a...

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