By: TSEG | Apr 29, 2025

YouTube Experiments with AI Video Summaries in Search Results—What This Means For Legal Marketers

YouTube Testing AI Summaries in Search YouTube is stepping deeper into the AI arena, testing a new feature that will highlight relevant video clips directly in search results. This experiment mirrors earlier moves by Google and Microsoft, both of whom have already introduced AI-powered overviews to their search experiences. However, YouTube’s version takes aim at...

By: TSEG | Apr 8, 2025

TSEG Wins 4 awards for the 2025 Internet Advertising Competition

AUSTIN, TX (TSEG) APRIL 8, 2025 We are thrilled to announce that TSEG has won FOUR Internet Advertising Competition (IAC) Awards for our work on our Social Media Harm Campaign, Depo Provera podcast ad, NEC mass tort highlight video and our Legal Search Marketing newsletter. The 2025 IAC has awarded TSEG with: Best Legal Social...

By: TSEG | Mar 26, 2025

Top 5 AI Search Tools Law Firms Should Be Optimizing For in 2025

It’s Not Too Late To Be Early If you’ve been paying attention lately, you know that what used to be a ten-blue-links experience is quickly being replaced with something smarter, faster, and—depending on the tool—completely AI-driven. Today’s searchers have moved beyond typing in keywords and clicking the first link. They’re asking full questions, expecting complete...

By: TSEG | Jan 29, 2025

How DeepSeek Is Disrupting ChatGPT’s Dominance – Why It Matters for Legal Marketing

DeepSeek R1: The Open-Source AI Shaking Up the ChatGPT Era For the past few years, OpenAI’s ChatGPT has stood at the forefront of conversational AI, setting new benchmarks for performance and redefining how businesses and individuals interact with technology. Many, including TSEG, predicted that ChatGPT-powered tools, such as SearchGPT, could reshape entire industries—perhaps even surpass...

By: TSEG | Dec 4, 2024

Google’s New “Report Business Conduct” Feature for Law Firms

What Is the New Google Maps Feature? Google Maps has introduced a new feature called “Report Business Conduct,” empowering users to flag unethical or misleading behavior by businesses directly through the platform. Accessible on both desktop and mobile, this feature allows users to report issues such as businesses offering incentives for reviews or pressuring individuals...

By: TSEG | Nov 13, 2024

Trump’s TikTok Reversal and What It Means for Law Firm Marketing

Trump’s Shift on TikTok In a surprising turn of events, President-elect Donald Trump has reversed his stance on banning TikTok, now pledging to “save TikTok in America.” This change throws the app’s future into a new realm of uncertainty, especially after previous moves to block the platform’s U.S. operations were outlined in our recent post,...

By: TSEG | Sep 6, 2024

How Chrome’s AI-Powered History Search is Reshaping SEO for Law Firms

Adapting to Chrome’s AI-Driven Search Google’s new Chrome AI feature is set to transform how users engage with their browser history by introducing a more intuitive way to revisit websites. By utilizing natural language processing, users can now search their past activity based on themes or content fragments rather than just keywords. For law firms,...

By: TSEG | Aug 27, 2024

Why Low-Quality Traffic Won’t Harm Your Law Firm’s SEO Rankings | TSEG

Addressing Concerns About Low-Quality Traffic Attorneys often worry that low-quality traffic could jeopardize their website’s rankings or credibility. Some firms have even experienced attempts by rivals to degrade their online presence through unhealthy links or poor traffic sources. However, Google’s Martin Splitt has clarified that such external traffic cannot negatively impact how Google evaluates a...

By: TSEG | Aug 13, 2024

How Law Firms Can Overcome PPC Bias and Improve ROI

What is PPC Bias? Pay-per-click (PPC) advertising is an essential tool for law firms looking to attract new clients online. However, biases in PPC campaigns can hinder their effectiveness and reduce return on investment. PPC bias occurs when ad targeting is unintentionally skewed, often due to assumptions or limitations in data, which affects who sees...

By: TSEG | Jul 31, 2024

TSEG and SimplyConvert’s Campaigns Help Secure NEC Client for TorHoerman Law’s $495 Million Bellwether Verdict

Austin, TX – TSEG is honored to announce TorHoerman Law’s monumental $495 million verdict against Abbott Laboratories in the NEC Toxic Baby Formula lawsuit. This landmark victory showcases the remarkable impact of our meticulous mass tort marketing and the cutting-edge client intake tech from our partners, SimplyConvert and TruLaw. It is also a powerful testament...

Uncategorized

YouTube Experiments with AI Video Summaries in Search Results—What This Means For Legal Marketers

TSEG Wins 4 awards for the 2025 Internet Advertising Competition

Top 5 AI Search Tools Law Firms Should Be Optimizing For in 2025

How DeepSeek Is Disrupting ChatGPT’s Dominance – Why It Matters for Legal Marketing

Google’s New “Report Business Conduct” Feature for Law Firms

Trump’s TikTok Reversal and What It Means for Law Firm Marketing

How Chrome’s AI-Powered History Search is Reshaping SEO for Law Firms

Why Low-Quality Traffic Won’t Harm Your Law Firm’s SEO Rankings | TSEG

How Law Firms Can Overcome PPC Bias and Improve ROI

TSEG and SimplyConvert’s Campaigns Help Secure NEC Client for TorHoerman Law’s $495 Million Bellwether Verdict

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