By: admin | Jun 5, 2026

Google’s New “Search Profiles” Could Change How Law Firms Appear Online

Google has introduced a new feature called Search Profiles, giving publishers and creators a dedicated space to control how they appear across Google Search and Discover. While the current rollout focuses on creators and publishers with large social media audiences, the announcement offers insight into Google’s broader approach to online identity and content discovery. For...

By: admin | Jun 3, 2026

Google May 2026 Core Update Shakes Up Law Firm Search Rankings

Ranking Turbulence Settles After Weeks of Volatility Google has officially completed its May 2026 core update after several weeks of noticeable ranking movement across industries. Early data showed sharp swings in visibility, with some sites gaining ground while others lost significant positioning. The legal sector experienced substantial movement, particularly in highly competitive practice areas such...

By: admin | Apr 28, 2026

OpenAI Tests Cost Per Click Ads Inside ChatGPT

ChatGPT Moves Into Pay-Per-Click Advertising OpenAI has started testing cost-per-click advertising inside ChatGPT, giving advertisers the option to pay only when users engage. This replaces the earlier impression-based pricing model, where visibility drove cost rather than action. Initial reports suggest clicks are priced between $3 and $5, with access limited as OpenAI builds out its...

By: admin | Apr 2, 2026

How ChatGPT Ads Are Reshaping Legal Client Discovery

Ads Enter the Chat Interface A new form of advertising is taking shape inside OpenAI’s ChatGPT. Free-tier users in the United States are now seeing sponsored links embedded directly within responses, with expansion already underway in other countries. These placements appear within the conversation itself. A clickable link sits beneath the response and aligns closely...

By: admin | Mar 26, 2026

Gemini’s Personal Intelligence is Creating New Opportunities for Law Firms

Search Is Getting More Personal Imagine if Google could access your emails, search and YouTube history, photos and files in your Google Drive to give you hyper-personalized search results. That’s what Google plans to do by expanding Personal Intelligence. This was previously only available to paid users, but now they’re bringing it into AI Mode,...

By: admin | Mar 11, 2026

AI Assistants Now Rival Search Traffic and Law Firms Should Pay Attention

When Search Is No Longer the Only Starting Point Search engines have long served as the main way people find information online. That habit still exists, but new data shows that AI assistants are now handling a large amount of online research. A recent study found that AI tools generate 45 billion sessions each month...

By: admin | Feb 26, 2026

Paid Search Gains Double Digit Share: What This Means for Lawyers

How Search Traffic Is Being Redistributed New data comparing January 2025 to January 2026 shows a clear redistribution of clicks inside Google search results. Across multiple consumer verticals, classic organic listings captured a smaller percentage of total clicks year over year, while paid placements gained ground in every category analyzed. Outside of legal, industries like...

By: admin | Jan 28, 2026

Google’s Gemini 3 Now Powers AI Overviews: What That Means for Law Firm SEO

Google has rolled out a significant update to its search engine: Gemini 3 is now the default model powering AI Overviews. These AI-generated summaries appear at the top of search results and are already reaching more than one billion users. For law firms, this shift has real implications for visibility, content strategy, and lead generation....

By: admin | Jan 2, 2026

What TikTok’s U.S. Agreement Means for Law Firms on the Platform

A Legal Reboot for TikTok in the U.S. TikTok will remain available in the United States, but with a new ownership structure intended to meet federal demands around data handling and platform influence. Oracle, Silver Lake, and MGX have each taken a 15 percent stake in a newly formed U.S. entity. ByteDance, the company’s Chinese...

By: admin | Nov 10, 2025

TSEG’s Story

The Early Days This company didn’t start with a big team or a fancy office. TSEG originated from just a small group of guys in Austin, Texas who felt that law firms deserved better. Our founders, Joe Devine, Rodney Organ, Graham Smith, Joel Davis, and Kim Curtis built TSEG on that belief. In 2007, they launched...

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Only 23% of Google searches lead to websites, making legal branding more crucial.

Why Brand Authority Is Beating Backlink Volume For Law Firms

Google’s New “Search Profiles” Could Change How Law Firms Appear Online

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Google’s New “Search Profiles” Could Change How Law Firms Appear Online

Google May 2026 Core Update Shakes Up Law Firm Search Rankings

OpenAI Tests Cost Per Click Ads Inside ChatGPT

How ChatGPT Ads Are Reshaping Legal Client Discovery

Gemini’s Personal Intelligence is Creating New Opportunities for Law Firms

AI Assistants Now Rival Search Traffic and Law Firms Should Pay Attention

Paid Search Gains Double Digit Share: What This Means for Lawyers

Google’s Gemini 3 Now Powers AI Overviews: What That Means for Law Firm SEO

What TikTok’s U.S. Agreement Means for Law Firms on the Platform

TSEG’s Story

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