ChatGPT Moves Into Pay-Per-Click Advertising OpenAI has started testing cost-per-click advertising inside ChatGPT, giving advertisers the option to pay only when users engage. This replaces the earlier impression-based pricing model, where visibility drove cost rather than action. Initial reports suggest clicks are priced between $3 and $5, with access limited as OpenAI builds out its...
Read MoreAds Enter the Chat Interface A new form of advertising is taking shape inside OpenAI’s ChatGPT. Free-tier users in the United States are now seeing sponsored links embedded directly within responses, with expansion already underway in other countries. These placements appear within the conversation itself. A clickable link sits beneath the response and aligns closely...
Read MoreSearch Is Getting More Personal Imagine if Google could access your emails, search and YouTube history, photos and files in your Google Drive to give you hyper-personalized search results. That’s what Google plans to do by expanding Personal Intelligence. This was previously only available to paid users, but now they’re bringing it into AI Mode,...
Read MoreWhen Search Is No Longer the Only Starting Point Search engines have long served as the main way people find information online. That habit still exists, but new data shows that AI assistants are now handling a large amount of online research. A recent study found that AI tools generate 45 billion sessions each month...
Read MoreHow Search Traffic Is Being Redistributed New data comparing January 2025 to January 2026 shows a clear redistribution of clicks inside Google search results. Across multiple consumer verticals, classic organic listings captured a smaller percentage of total clicks year over year, while paid placements gained ground in every category analyzed. Outside of legal, industries like...
Read MoreGoogle has rolled out a significant update to its search engine: Gemini 3 is now the default model powering AI Overviews. These AI-generated summaries appear at the top of search results and are already reaching more than one billion users. For law firms, this shift has real implications for visibility, content strategy, and lead generation....
Read MoreA Legal Reboot for TikTok in the U.S. TikTok will remain available in the United States, but with a new ownership structure intended to meet federal demands around data handling and platform influence. Oracle, Silver Lake, and MGX have each taken a 15 percent stake in a newly formed U.S. entity. ByteDance, the company’s Chinese...
Read MoreThe Early Days This company didn’t start with a big team or a fancy office. TSEG originated from just a small group of guys in Austin, Texas who felt that law firms deserved better. Our founders, Joe Devine, Rodney Organ, Graham Smith, Joel Davis, and Kim Curtis built TSEG on that belief. In 2007, they launched...
Read MoreWhen Your Browser Starts Making Decisions Agentic browsers interpret your visited website content, understand and carry context through sessions, and can take action on your part. They can convert for a person. That includes filling out forms, scheduling consultations, or recommending one law firm over another. Comet by Perplexity is already positioning itself as an...
Read MoreThe Reputation You Didn’t Approve AI tools are already influencing how potential clients view your law firm. When someone searches for legal help, they often get a short answer at the top of the page that summarizes what the internet says about you. These responses are built from whatever data is available, whether or not...
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