When Search Is No Longer the Only Starting Point Search engines have long served as the main way people find information online. That habit still exists, but new data shows that AI assistants are now handling a large amount of online research. A recent study found that AI tools generate 45 billion sessions each month...
Read MoreHow Search Traffic Is Being Redistributed New data comparing January 2025 to January 2026 shows a clear redistribution of clicks inside Google search results. Across multiple consumer verticals, classic organic listings captured a smaller percentage of total clicks year over year, while paid placements gained ground in every category analyzed. Outside of legal, industries like...
Read MoreGoogle has rolled out a significant update to its search engine: Gemini 3 is now the default model powering AI Overviews. These AI-generated summaries appear at the top of search results and are already reaching more than one billion users. For law firms, this shift has real implications for visibility, content strategy, and lead generation....
Read MoreA Legal Reboot for TikTok in the U.S. TikTok will remain available in the United States, but with a new ownership structure intended to meet federal demands around data handling and platform influence. Oracle, Silver Lake, and MGX have each taken a 15 percent stake in a newly formed U.S. entity. ByteDance, the company’s Chinese...
Read MoreThe Early Days This company didn’t start with a big team or a fancy office. TSEG originated from just a small group of guys in Austin, Texas who felt that law firms deserved better. Our founders, Joe Devine, Rodney Organ, Graham Smith, Joel Davis, and Kim Curtis built TSEG on that belief. In 2007, they launched...
Read MoreWhen Your Browser Starts Making Decisions Agentic browsers interpret your visited website content, understand and carry context through sessions, and can take action on your part. They can convert for a person. That includes filling out forms, scheduling consultations, or recommending one law firm over another. Comet by Perplexity is already positioning itself as an...
Read MoreThe Reputation You Didn’t Approve AI tools are already influencing how potential clients view your law firm. When someone searches for legal help, they often get a short answer at the top of the page that summarizes what the internet says about you. These responses are built from whatever data is available, whether or not...
Read MoreYouTube Testing AI Summaries in Search YouTube is stepping deeper into the AI arena, testing a new feature that will highlight relevant video clips directly in search results. This experiment mirrors earlier moves by Google and Microsoft, both of whom have already introduced AI-powered overviews to their search experiences. However, YouTube’s version takes aim at...
Read MoreAUSTIN, TX (TSEG) APRIL 8, 2025 We are thrilled to announce that TSEG has won FOUR Internet Advertising Competition (IAC) Awards for our work on our Social Media Harm Campaign, Depo Provera podcast ad, NEC mass tort highlight video and our Legal Search Marketing newsletter. The 2025 IAC has awarded TSEG with: Best Legal Social...
Read MoreIt’s Not Too Late To Be Early If you’ve been paying attention lately, you know that what used to be a ten-blue-links experience is quickly being replaced with something smarter, faster, and—depending on the tool—completely AI-driven. Today’s searchers have moved beyond typing in keywords and clicking the first link. They’re asking full questions, expecting complete...
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