Google Wraps Up August Spam Update Targeting Low-Quality Content

Google Wraps Up August Spam Update

Google has confirmed that its August 2025 spam update is now complete. The rollout ran from August 26 to September 22 and applied globally across all languages. This update was aimed at strengthening Google’s ability to catch and suppress low-quality or manipulative content that violates its spam policies.

Unlike broader algorithm updates, spam updates are focused on enforcement. They work quietly in the background to remove content that violates the rules, without overhauling how sites are ranked overall. If your site already follows best practices, this update likely passed without any noticeable change.

What the Data Shows

Third-party tracking tools, including SISTRIX, report that the August update had a narrow scope. Most of the impact was limited to websites built to manipulate search visibility without offering anything useful to users.

The update appears to have functioned as a penalty filter rather than a broad reshuffle. Instead of rewarding high-quality sites with ranking boosts, Google focused on identifying and suppressing clear violations. In most cases, rankings remained stable unless spam signals were present.

Again, well-built sites that already follow Google’s guidelines have seen little to no movement. For law firms with consistent, original content and a site structure built for user experience, this update likely had no impact at all.

Stay Clean, Stay Visible

Spam updates like this one are part of Google’s ongoing efforts to remove low-quality content from search results. While they may not attract much attention, they can quietly hurt websites that use shortcuts or outdated tactics.

TSEG builds every law firm website with long-term search performance in mind. We focus on original content, sound technical structure, and strategies that follow Google’s guidelines. Our clients are already in a strong position when updates like this are released. Contact us today to learn more.