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By: admin | Feb 18, 2026

How are law firms “ranking” in AI search?

When Rankings Stop Being the Deciding Factor Trial lawyers have spent years competing for page one positions. That benchmark is losing influence as prospective clients turn to AI platforms for answers to specific legal questions. Recent large scale testing of identical prompts across major AI systems revealed substantial variation in named outcomes. For example, the...

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By: admin | Feb 6, 2026

What ChatGPT’s New Visual Features Mean for Law Firm SEO

AI Interfaces Are Starting to Look Familiar OpenAI has started rolling out visual enhancements inside ChatGPT that make it feel less like a chatbot and more like a search engine. Responses now include image-based panels and clickable news cards that resemble Google’s layout. These features appear when users ask about public figures, locations, or trending...

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By: admin | Jan 28, 2026

Google’s Gemini 3 Now Powers AI Overviews: What That Means for Law Firm SEO

Google has rolled out a significant update to its search engine: Gemini 3 is now the default model powering AI Overviews. These AI-generated summaries appear at the top of search results and are already reaching more than one billion users. For law firms, this shift has real implications for visibility, content strategy, and lead generation....

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By: admin | Jan 21, 2026

Apple Confirms Google Gemini Will Power Apple Intelligence

Siri Adds a New “Brain” Apple has confirmed a multi-year partnership with Google that places Gemini at the center of its AI plans. Under the agreement, Gemini models and Google Cloud Infrastructure will support Apple Foundation Models, laying the groundwork for a redesigned Siri and a broader rollout of Apple Intelligence features later this year....

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By: admin | Jan 14, 2026

People Are Trusting AI Overviews with Health Searches – What this means for lawyers

Trust in AI Overviews is unsteady Earlier this month, The Guardian published an investigation examining how Google’s AI Overviews can surface misleading health information in search results. The reporting, led by health editor Andrew Gregory, highlighted cases where AI generated summaries presented advice that medical experts said was wrong or lacked proper context. The placement...

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