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All Kinds of Optimization

Posted on Thursday, November 6th, 2008 at 1:03 pm    

SEO may not be right for every company, but it can be beneficial in almost every profession or market. Although the majority of our clients at TSEG are practicing attorneys or law firms, we’d like to point out that online marketing is by no means limited to the legal profession.

Many of our clients, for example, are in the medical profession, including Chicago cosmetic dentist Dr. Bagai and Austin facial plastic surgeon Dr. Apostolakis.

The reality – search engine optimization is advertising, and every business needs advertising. However, instead of buying TV time or billboard space in order to make an impression on as many people as possible, SEO relies on a relatively passive method – which has its perks. For example, while billboard advertising relies on mass exposure, SEO has the advantage of catering to a receptive audience. Visibility through online search acts a natural filter – the people who get to a website are people who have already shown interest (by searching) in the services or products that website has to offer. Not a bad deal, when you think about it.