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New Look for Google Local Services Ads Recently, Google started testing a potential shift in its Local Services Ads (LSAs), allowing law firms to use photos from their business profiles instead of the usual attorney headshots. While this change is currently in a testing phase, it’s something law firms should monitor if they want to...
Read MoreGoogle’s Push for Transparency in Digital Content Google’s latest update to its Search platform introduces new image labels indicating whether an image was created by AI, edited, or captured by a camera. As AI-generated content becomes more common, this move is designed to enhance transparency for users. For law firms, maintaining trust online is important,...
Read MoreThe Growing Focus on Privacy in Digital Advertising Data privacy is becoming a central issue in digital advertising, and law firms are directly impacted. As regulations tighten and the demand for privacy grows, companies like Google are introducing new technologies to address these challenges. One of the latest developments is Google’s “Confidential Matching,” a tool...
Read MoreGoogle Shifts Review Collection to Google Business Profiles As of July 8, 2024, Google has officially expired all Local Service Ads (LSA) review links. This means businesses can no longer use LSA-specific links to collect client reviews. Instead, businesses are now directed to rely on their Google Business Profile (GBP) review links. This change was...
Read MoreGoogle continuously revises its algorithm with “core updates” to improve the quality and relevance of search results. These core updates can significantly affect website rankings, including those in the legal industry. Staying informed about these updates helps legal websites align with Google’s current ranking criteria. What’s in the August 2024 Core Update? The August 2024...
Read MoreThe Google Search Algorithm Data Leak Recently, the digital marketing world was shaken by the news of a massive leak of Google Search ranking data. The leak, which exposed internal documents detailing aspects of Google’s ranking algorithms, left the SEO community and businesses, including law firms, amazed. We finally got a peek under the hood...
Read MoreSEO is Trickier, but Strong Legal SEO in 2020 is all about optimizing smarter. As technology evolves, Google’s algorithm keeps getting more advanced and digital marketers have to do their best to keep up. Google claims that its goal is to give internet-users the best results possible when they look something up on Google, and...
Read MoreGoogle announced this week that their algorithm was updated to include “Neural Matching” in local search results. This update began around November 7th and Google officially announced the update on December 2nd. You can read more on it here. Google is calling this the “Nov. 2019 Local Search Update”. The use of neural matching means that...
Read MoreBy Jack Turner When it comes search engine optimization (SEO) services, it can be helpful to understand what goes into a balanced, well thought out campaign before deciding how much to spend on it. Gauging how much to invest in SEO is not quite as cut and dry as calculating your PPC spend. There are...
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