SEO is Trickier, but Strong Legal SEO in 2020 is all about optimizing smarter. As technology evolves, Google’s algorithm keeps getting more advanced and digital marketers have to do their best to keep up. Google claims that its goal is to give internet-users the best results possible when they look something up on Google, and...
Read MoreGoogle announced this week that their algorithm was updated to include “Neural Matching” in local search results. This update began around November 7th and Google officially announced the update on December 2nd. You can read more on it here. Google is calling this the “Nov. 2019 Local Search Update”. The use of neural matching means that...
Read MoreBy Jack Turner When it comes search engine optimization (SEO) services, it can be helpful to understand what goes into a balanced, well thought out campaign before deciding how much to spend on it. Gauging how much to invest in SEO is not quite as cut and dry as calculating your PPC spend. There are...
Read MoreWhen building out the marketing strategy for your law firm or small business, you might ask yourself if it’s worth taking the time to build out business citations and add firm to niche, relevant directories. Directory and listings management is tedious, time consuming, and can cost money. However, these listings are extremely important to maintain...
Read MoreGetting an online review from one of your law firm’s clients can make all of your hard work feel like it was worth it. Getting detailed, thoughtful testimonials for others to see is top tier word-of-mouth advertising since the review will stay up on your profile forever. But what are potential clients really looking for...
Read MoreBy Jack Turner When it comes search engine optimization (SEO) services, it can be helpful to understand what goes into a balanced, well thought out campaign before deciding how much to spend on it. Gauging how much to invest in SEO is not quite as cut and dry as calculating your PPC spend. There are...
Read MoreHere are the two main reasons you should make sure your website is mobile friendly: Mobile traffic – Give your potential clients who come to your website a better experience. We’ve been following mobile traffic in Google analytics for the past 5 years, in that period of time we have seen mobile traffic jump from a...
Read MoreMatt Cutts, the head of search spam at Google, recently released a video in which he discussed a future where links weigh less into the ranking of a website. To save you three minutes, Google knows that as long as they’re dependent on links for the majority of their algorithm, it will always be easily manipulated....
Read MoreSince the website Yelp (www.yelp.com) was relaunched in February of 2005 with a decided focus on providing user reviews of businesses and professionals, the site has become one of the most frequently visited sites on the web, as people look to the reviews provided by others in their communities before going to a new mechanic,...
Read MoreEver since Matt Cutts, Google’s head engineer in charge of web-spam released a video in May about what to expect in the next few months in terms of SEO, there have been noticeable fluctuations in the search results for many website owners. The MozCast Google weather tracker is a tool designed by the highly regarded...
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