Google hasn’t announced its next major algorithm update, but past release patterns suggest another could arrive before the end of 2026. The search engine has introduced significant ranking changes during the fourth quarter (Q4) in recent years, including core updates in November and December 2024 and December 2025. While another year-end update is far from...
Read MoreWhat Larger Local Services Ads Could Mean for Attorneys Google is experimenting with larger Local Services Ads, a change that could affect how prominently law firms appear when prospective clients search for legal help nearby. Local Services Ads already give attorneys a way to appear above many traditional search results. Increasing the size of these...
Read MoreGoogle Starts a New Spam Rollout Google began rolling out its September 2026 spam update on September 24. The update applies globally and across all languages, and Google says the rollout may take up to two weeks to complete. Google has described this as a normal spam update. The company has not announced a new...
Read MoreWhat Block Flattening Means for Legal Marketers Google Search Console reporting can influence how law firms interpret organic search performance. Block flattening changes how certain search result elements are represented in reporting, which can affect the way marketers interpret position data and assess individual search appearances. For law firms, this makes context increasingly important when...
Read MoreAI Search Market Share Is Changing Fast Between ChatGPT, Google Gemini, Claude and other popular AI platforms, where should lawyers be focusing their case acquisition efforts? The answer isn’t one platform, but instead a combination of several to account for rapid growth. New Comscore data shows that ChatGPT still accounts for the largest share of...
Read MoreChatGPT advertising gives law firms another way to reach prospective clients as they research legal questions and explore their options. Unlike traditional search advertising, which primarily responds to keywords entered into a search engine, ChatGPT ads can appear alongside conversations that indicate interest in a relevant product or service. For attorneys considering this advertising channel,...
Read MoreWhy Your Firm’s Online Associations Matter in AI Search SEO and AI search consultant Zeeshan Yaseen explored the relationships between content on your firm’s website and content on third-party websites through two experiments involving different brands. His research suggests that online associations deserve closer attention from businesses developing their AI search strategies. His research didn’t...
Read MoreHow AI Is Interpreting Legal Searches Artificial intelligence is changing how search engines interpret what users want from a query. Search systems can account for context and more conversational language when determining which information may answer a user’s question. For law firms, this makes the wording and purpose behind potential clients’ searches increasingly important. Content...
Read MoreTwo Years of Google Antitrust Cases Have Produced a Clearer Picture When we examined Google’s antitrust problems in October 2024, the company had recently lost a major federal case over its dominance in online search. At the time, some of the biggest questions concerned what remedies the court might impose and whether those remedies could...
Read MoreWhat the August Spam Update Means for Law Firms Google’s August 2026 spam update gives law firms another reason to review how their websites earn and maintain search rankings. Spam updates are designed to improve Google’s ability to identify practices that violate its spam policies and reduce the search presence of pages that benefit from...
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