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AI Tools Are Only as Good as Their Sources A new study from Profound analyzed 30 million citations across ChatGPT, Google AI Overviews, and Perplexity from August 2024 through June 2025. The data highlights just how often AI tools rely on open, user-driven websites to answer search queries. ChatGPT pulled 47.9% of its citations from...
Read MoreWWDC 2025 At its annual Worldwide Developers Conference (WWDC 2025), Apple previewed the next version of iOS, along with new AI features that will change how people search across its devices. One of the more talked-about tools within Apple Intelligence is Apple Visual Intelligence. It’s designed to make searching from any screen faster and more...
Read MoreGoogle’s AI Roadmap Is Bigger Than the Internet Boom At Bloomberg’s Tech Summit in San Francisco, Google CEO Sundar Pichai laid out a confident, long-view strategy for the company’s AI ambitions. With $75 billion in capital expenditures planned for 2025, much of it tied to AI infrastructure, Pichai is proving that Google is building the...
Read MoreStaying on Top in the AI Age Means Owning Your Backyard Search is getting way smarter. With AI playing a bigger role in how results are delivered, staying visible in local searches takes more than it used to. Google is analyzing more factors and answering queries in new formats, and firms need a strategy that...
Read MoreAre Video Ads Optional Anymore? The way people search online is no longer limited to typing into a text box. Video has become a go-to method for learning, researching, and deciding, especially across platforms like YouTube, Instagram, and TikTok. For law firms, showing up with the right message is no longer enough to be dominant....
Read MoreA New Message from Google Amid Growing Concern At this year’s Google Marketing Live press session, top executives took the stage to defend one of the company’s most controversial recent updates: AI-powered search. As independent data shows steep traffic declines for content publishers, Google’s new pitch is that fewer clicks might not be a bad...
Read MoreMajor Search Changes Are Coming At Google’s Annual Developer’s Conference, Google I/O 2025, the company revealed upgrades across its entire product line, with AI agents that can see, hear, search and even make purchases on behalf of users. They also introduced mind-blowing updates to its video and image generation tools, smarter chat assistants, and advanced...
Read MoreYour Next Client Is Watching—Not Reading Legal consumers aren’t just typing questions into Google anymore. They’re watching answers on TikTok, YouTube, and Instagram, and forming opinions before they ever visit a law firm’s website. In 2024, more than 92% of internet users worldwide watched videos online each month. That trend is only growing. If your...
Read MoreA New Lens on Search Behavior For the first time, we have data that shows exactly how people interact with Google’s AI Overviews—and it’s not coming from Google. This independent usability study, led by SEO veterans Kevin Indig and Eric Van Buskirk, tracked how 70 real users engaged with Google’s AI-generated answers over the course...
Read MoreNewer Isn’t Better When It Comes To AI Law firms using AI in their marketing are facing an unexpected problem: the latest tools are less reliable than the ones that came before. Despite promises of smarter systems and faster output, newer models from leading AI companies are getting more facts wrong, not fewer. These aren’t...
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