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The New Battleground for Law Firm Visibility It’s no longer about whether your firm is using GEO. The real question is whether or not it’s working. As more legal consumers turn to AI tools like ChatGPT, Perplexity, and Google’s AI Overview, the way law firms earn attention is changing. Are AI models recommending your firm...
Read MoreAI User Behavior Study Google hasn’t shared how people use its new AI-generated search results, but this independent study helps fill that gap. SEO and growth marketing expert, Kevin Indig, teamed up with Researchers from Clickstream Solutions to complete a study that observed 37 users across seven task types to understand how they interact with...
Read MoreGoogle Tests AI-Written Snippets in Search The text description that follows traditional “blue links” in search results may soon be written by AI instead of the one your SEO team wrote. Google is currently experimenting with replacing meta descriptions in search results using AI-generated summaries. Screenshots shared by SEO experts show two versions being tested....
Read MoreWhat Google’s VP of Search Just Confirmed Elizabeth Reid, Google’s VP of Search, recently emphasized what many in digital strategy have already been preparing for. Artificial intelligence is not replacing traditional search, but it is becoming a much more visible part of it. Google’s AI Overviews and AI Mode are now serving over 100 million...
Read MoreGoogle’s Local Algorithm Is Changing Law firms focused on local visibility have long treated proximity as the most important factor in Google rankings. That approach worked when distance to the searcher was the top priority. But new findings from Search Atlas show a measurable change. While location still matters greatly, review content and volume are...
Read MoreGoogle Wraps Up August Spam Update Google has confirmed that its August 2025 spam update is now complete. The rollout ran from August 26 to September 22 and applied globally across all languages. This update was aimed at strengthening Google’s ability to catch and suppress low-quality or manipulative content that violates its spam policies. Unlike...
Read MoreAUSTIN, TX (TSEG) SEPTEMBER 17, 2025 TSEG is proud to announce that it has received THREE 2025 WebAwards from the Web Marketing Association, each recognizing outstanding website development in the legal industry. The awards honor our work for partners including Minner Vines Injury Lawyers, PLLC, Jurewitz Law Group, and Travis & Brann, PLLP. All of...
Read MoreMedia’s Breaking Point with Google AI Tensions between publishers and Google have boiled over again. Penske Media, the parent company of Rolling Stone, Variety, and Billboard, has filed a federal lawsuit accusing Google of using its journalism without permission to fuel AI-generated summaries in search. The lawsuit, filed in Washington D.C., calls out Google’s AI...
Read MoreGEO Is Largely Overlooked Although generative AI has changed search drastically in the past few years, most marketing teams are not adapting. A recent survey from Centerfield found that almost two thirds of marketers admitted their company has not dedicated any time, budget or staffing to Generative Engine Optimization. GEO is the strategy that improves...
Read MoreMost ChatGPT Users Still Rely on Google Despite the hype around AI search, most people are not using ChatGPT as a replacement for Google. According to data from Similarweb shared by SEO consultant Brodie Clark, 95.3%of users who visited ChatGPT in August also visited Google. Yet, only 14.3% of Google users visited ChatGPT. This suggests...
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