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Trust Drives Exposure AI systems are increasingly becoming the gatekeepers of visibility. Platforms like Google’s Search Generative Experience and ChatGPT decide which firms appear and how they are described, pulling from sources they already recognize and trust. If your firm’s digital presence lacks clarity or consistency, your name may never even surface. Most legal websites...
Read MoreGoogle’s December 2025 Core Update: What’s Happening Google launched its latest core update on December 11, 2025. This marks the third major algorithm adjustment of the year. The rollout began at 9:25 a.m. Pacific Time and may take up to three weeks to fully complete, according to Google’s Search Status Dashboard. These broad core updates...
Read MoreMore Clients Are Finding Law Firms Through Social Media Law firms have long relied on Google rankings to attract new clients, but that’s no longer the only place people are looking. A new report shows that more businesses are now seeing traffic from social media than from search engines. That includes firms with no websites...
Read MoreSearch Has Changed. Your Metrics Need to Catch Up. Ranking number one on Google used to be the finish line. Now, it is just one piece of a much larger puzzle. Today, law firms are being evaluated across many different surfaces. A potential client might ask a chatbot for legal guidance, scroll through TikTok videos...
Read MoreABJ’s Interview with TSEG Chris Massaro, CEO of TSEG, sat down with Abby Mellott of the Austin Business Journal for a conversation about legal marketing, company growth, and what it takes to build a client-first agency for their Executive Insights series. The discussion explored TSEG’s unique approach to client transparency, our take on using AI...
Read MoreGemini 3 Pro Launches Google has released Gemini 3 Pro into Search’s AI Mode, making it available on day one for AI Pro and Ultra subscribers in the United States. Users can access it by selecting “Thinking” from the model menu. According to Google, Gemini 3 Pro brings stronger reasoning capabilities and deeper understanding of...
Read MoreGoogle Expands AI Booking Features Google is rolling out new booking capabilities through its AI Mode, allowing users to reserve restaurants and soon, flights and hotels, without leaving the platform. These updates are part of Google’s broader push to embed more direct actions into search. What began as basic recommendations has now become full-service booking...
Read MoreA Study on Google’s AI Overviews A new study from Ahrefs offers a rare look at how often Google’s AI Overviews appear in search results. The research examined 146,000,000 search entries and evaluated 86 different keyword traits to understand when these summaries are most likely to surface. AI Overviews appear on 20.5% of all keywords....
Read MoreThe Early Days This company didn’t start with a big team or a fancy office. TSEG originated from just a small group of guys in Austin, Texas who felt that law firms deserved better. Our founders, Joe Devine, Rodney Organ, Graham Smith, Joel Davis, and Kim Curtis built TSEG on that belief. In 2007, they launched...
Read MoreChatGPT Pulled the Plug on Legal, Medical, and Financial Guidance ChatGPT no longer offers legal advice. The same goes for financial and medical questions. Instead, users are given general explanations of broad concepts and a suggestion to contact a professional – sometimes with a link to one. Testing the chat bot resulted in no messages...
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