By: TSEG | Apr 29, 2025

YouTube Experiments with AI Video Summaries in Search Results—What This Means For Legal Marketers

YouTube Testing AI Summaries in Search YouTube is stepping deeper into the AI arena, testing a new feature that will highlight relevant video clips directly in search results. This experiment mirrors earlier moves by Google and Microsoft, both of whom have already introduced AI-powered overviews to their search experiences. However, YouTube’s version takes aim at...

By: TSEG | Apr 24, 2025

Google Puts the Brakes on Cookie Alternatives—What This Means for Law Firm Ad Strategies

Google Pumps the Brakes on Cookie Changes Google has officially called off its latest plan to replace third-party cookies in Chrome. After years of back-and-forth, the company now says it will stick with the current system and give users the ability to manage cookie preferences in Chrome’s existing privacy settings—no new prompt, no abrupt changes....

By: TSEG | Apr 23, 2025

DOJ Targets Google’s Search Monopoly With Sweeping Remedies—Why This Matters For Legal Marketing

The Trial That Could Reshape Online Search For years, Google has dominated online search, but that grip on power is now under serious threat. In the most consequential antitrust trial the tech world has seen in decades, the Department of Justice is arguing that Google’s search empire wasn’t just built on better technology, it’s been...

By: TSEG | Apr 18, 2025

What Platform Preference Reveals About Today’s Legal Clients

Search Habits Aren’t What They Used to Be For years, Google was the default starting point when someone had a question. That’s no longer a given. Today, people bounce between platforms depending on the kind of answer they’re after—and how they prefer to receive it. Younger users are seeking answers to legal questions on TikTok...

By: TSEG | Apr 16, 2025

4 Tips to Get Your Law Firm Found in AI Search Results

Why Your Firm’s Name Isn’t Showing Up in AI Answers and What To Do About It There’s a new problem showing up in the way people search for legal help: your firm’s name might not appear anywhere—even if your SEO has been solid up to now. Tools like Google’s Search Generative Experience (SGE), Microsoft Copilot,...

By: TSEG | Apr 10, 2025

Where AI Content Fails—and How Law Firms Can Fix It

Fast Content Isn’t Always the Right Content AI can crank out a legal article in minutes. That kind of speed looks like a win—especially for firms trying to fill content gaps quickly. But when you hand over the keyboard entirely to artificial intelligence, the results start to work against you. The content may be grammatically...

By: TSEG | Apr 8, 2025

Microsoft Officially Launches Copilot in Bing Search—Here’s What Law Firms Should Know

Bing Search Is Getting Smarter—Fast Microsoft just flipped a major switch. Bing search results now come with Copilot—the company’s AI assistant—baked directly into the main results page. This isn’t a test or limited feature. It’s live, and it changes how people interact with search in a big way. Until now, Copilot sat off to the...

By: TSEG | Apr 8, 2025

TSEG Wins 4 awards for the 2025 Internet Advertising Competition

AUSTIN, TX (TSEG) APRIL 8, 2025 We are thrilled to announce that TSEG has won FOUR Internet Advertising Competition (IAC) Awards for our work on our Social Media Harm Campaign, Depo Provera podcast ad, NEC mass tort highlight video and our Legal Search Marketing newsletter. The 2025 IAC has awarded TSEG with: Best Legal Social...

By: TSEG | Apr 4, 2025

How Law Firms Appear in Google AI Mode

What is Google AI Mode — and why does it matter for law firms? Google’s new AI Mode has the potential to change the way people search for legal help online. Unlike the traditional search experience where users see a mix of map listings, paid ads, and organic results, AI Mode uses a more conversational...

By: TSEG | Apr 2, 2025

The March 2025 Core Update Is Complete—Are Law Firms Impacted?

A Tamer Core Update, But Not One to Ignore Google officially completed its March 2025 core update on March 27, wrapping up a two-week rollout that began on March 13. Like all core updates, it was designed to improve the relevance and helpfulness of search results—not just reward keyword-heavy content. This update wasn’t as disruptive...

Legal Marketing Blog

YouTube Experiments with AI Video Summaries in Search Results—What This Means For Legal Marketers

Google Puts the Brakes on Cookie Alternatives—What This Means for Law Firm Ad Strategies

DOJ Targets Google’s Search Monopoly With Sweeping Remedies—Why This Matters For Legal Marketing

What Platform Preference Reveals About Today’s Legal Clients

4 Tips to Get Your Law Firm Found in AI Search Results

Where AI Content Fails—and How Law Firms Can Fix It

Microsoft Officially Launches Copilot in Bing Search—Here’s What Law Firms Should Know

TSEG Wins 4 awards for the 2025 Internet Advertising Competition

How Law Firms Appear in Google AI Mode

The March 2025 Core Update Is Complete—Are Law Firms Impacted?

Need to get in touch?

Request a custom quote

Links

Services

Contact us