Where Strong Referrals Lose Momentum A referral no longer sends a prospect straight to your intake team. Most people pause to research before reaching out. They review your website, scan search results, and often check AI tools. What they find during that process can change their decision to hire you. Referred prospects arrive with two...
Read MoreSearch Is Getting More Personal Imagine if Google could access your emails, search and YouTube history, photos and files in your Google Drive to give you hyper-personalized search results. That’s what Google plans to do by expanding Personal Intelligence. This was previously only available to paid users, but now they’re bringing it into AI Mode,...
Read MoreA Sudden Drop in Search Traffic A new report across a portfolio of 64 sites from Define Media Group claims that since Google expanded AI Overviews, organic search clicks have fallen by 42%. Before AI Overviews, traffic remained consistent at an average of 1.7 billion clicks per quarter. Once AI-generated summaries began appearing more frequently...
Read MoreYour Recommendation Depends on the Model Two people can ask ChatGPT the same legal question and see different answers, different sources, and different law firms. Recent findings show that ChatGPT’s default and premium models have very little overlap in who they cite. In one analysis, only a small percentage of sources appeared in both responses....
Read MoreTSEG’s Incredible COO Recognized Each March, Women’s History Month brings forward stories of leadership that recognize women whose work influences industries, drives growth, and sets a higher standard for those around them. This year, the Austin Business Journal recognized TSEG’s COO, Shea Litchy, as part of the 2026 People On The Move in Austin, placing...
Read MoreAI Overviews Are Taking Up More Space Google appears to be testing a new presentation format within its AI Overviews. The update introduces expandable dropdown panels that allow users to reveal additional information directly inside the summary. The layout works like an accordion. Each topic appears as a heading that can be expanded to display...
Read MoreWhen Search Is No Longer the Only Starting Point Search engines have long served as the main way people find information online. That habit still exists, but new data shows that AI assistants are now handling a large amount of online research. A recent study found that AI tools generate 45 billion sessions each month...
Read MoreA New Idea for How Search Results Could Deliver Content A recently granted Google patent has drawn attention across the SEO community because it describes a possible new layer between searchers and the websites they visit. The patent outlines a system where Google could create an AI-generated landing page tailored to a specific search query....
Read MoreAI Answers Now Come With Sponsored Placements ChatGPT has started inserting paid placements directly into certain responses. When someone asks a product-focused question, a brand recommendation can now appear inside the answer. So far, those brands include major national names such as Best Buy, AT&T, Pottery Barn, Enterprise, Qualcomm, and Expedia. The placements tend to...
Read MoreWhat Google Is Testing in AI Mode Google has been testing a “See more” button within AI Mode results, appearing consistently over the past month on desktop and mobile. The button mostly shows up on shopping-related searches in a spot that truncates organic results until the button is clicked. Screenshots shared by Brodie Clark and...
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