Two Years of Google Antitrust Cases Have Produced a Clearer Picture When we examined Google’s antitrust problems in October 2024, the company had recently lost a major federal case over its dominance in online search. At the time, some of the biggest questions concerned what remedies the court might impose and whether those remedies could...
Read MoreWhat the August Spam Update Means for Law Firms Google’s August 2026 spam update gives law firms another reason to review how their websites earn and maintain search rankings. Spam updates are designed to improve Google’s ability to identify practices that violate its spam policies and reduce the search presence of pages that benefit from...
Read MoreIf you believe you or your law firm qualifies for a Google Business Profile, getting started is fairly straightforward. This is something TSEG sets up for our partnered law firms already, at no additional cost as part of our broader SEO strategy. If your law firm is working with an agency for SEO, they should...
Read MoreA Shorter Path From Search to Consultation Google’s expansion of direct booking in Local Services Ads gives prospective clients another way to connect with law firms after finding them in search results. Instead of leaving the ad experience and completing additional steps to schedule a consultation, users can book an available appointment through the ad....
Read MoreWhy AI Recommendations Matter for Law Firm Marketing AI-powered search tools are changing how people research attorneys, legal questions, and professional services online. Instead of reviewing a page of traditional search results, a prospective client may ask an AI tool a detailed question and receive a summarized response that mentions particular firms, attorneys, or sources....
Read MoreAI assistants are getting better at helping potential plaintiffs find and compare attorneys, but most mainstream platforms still stop short of fully booking a legal consultation. Tools such as ChatGPT and Gemini can help users research law firms, evaluate options, and gather information before contacting an attorney. The missing piece is the final handoff. These...
Read MoreGoogle Search Profiles Opening Up After Two Months Google is making Search Profiles available to a much larger group of users, putting the feature within reach of more law firms and attorneys. When Google introduced Search Profiles in June, we covered what the feature could mean for law firm branding, content, video, and social media....
Read MoreGoogle is giving website owners a clearer look at how their content appears within its generative AI search features. The Google Search Console generative AI performance report was previously available to a limited number of properties but has now expanded to many more websites. Law firms with access can see which pages Google displays in...
Read MoreAustin Business Journal recognizes Austin-based legal marketing firm, TSEG, alongside major agencies in its 2026 ranking. AUSTIN, Texas — August 7, 2026 — TSEG has been named in the Austin Business Journal’s 2026 list of the top advertising and marketing agencies in the Austin area, marking the third consecutive year we have earned a place...
Read MoreWhy Entity Relationships Matter for Modern Legal Search Legal search has moved beyond matching pages to individual keywords. Google and AI platforms now evaluate how attorneys, practice areas, office locations, legal topics, and published content relate to one another. When those relationships are clear, search systems can better understand what a law firm does and...
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