Google Updated Its Review Snippet Guidelines Google’s review snippet and structured data system is designed to reward standalone web pages that provide original research, informed analysis, and a useful basis for a recommendation. A real review formatted in an easy code format for web crawlers to read and understand. It can apply to reviews of...
Read MoreA New Trust Signal In AI Chatbots OpenAI’s new partnership with Yelp brings the best of the review platform into today’s chatbots and AI search results. ChatGPT can now incorporate real, local, user-generated data such as reviews, ratings, and images directly into its responses. People receive recommendations supported by incredibly fresh content, instead of having...
Read MoreGoogle’s AI Spending Is Producing Measurable Returns Google’s Q2 2026 earnings report provides strong evidence that its large investments in artificial intelligence are producing financial results and widespread product adoption. Alphabet’s total revenue grew 24% year over year, as broken down in the graphic above. Google attributed Cloud growth to significant demand for AI infrastructure...
Read MoreAI Can Find Records Your Firm Forgot About Most attorneys already know that their current name, address, phone number (NAP), and website should match across major platforms. But there is still a chance that older information about your firm is discoverable in distant corners of the internet. Law firms that have worked with several SEO...
Read MoreWhen Indexed Pages Become Less Predictable Google has been serving websites with a “crawled but currently not indexed” status that basically means your webpages are processed by Google but not included in search results. The issue has gained attention as more sites use AI to increase content output. Even pages with a defined purpose and...
Read MoreGoogle’s Removal System Is Under Heavy Pressure Google is now receiving an enormous volume of copyright removal requests for search results. These Digital Millennium Copyright Act (DMCA) reports are a feature added by Google intended to help people protect their copyrighted material, but it is severely being misused by bad actors in the digital marketing...
Read MoreTSEG Has Formed An Exclusive Partnership With The Milestone Foundation From Search to Signed Most attorneys think their marketing job ends the moment a prospective client submits a contact form. It doesn’t. In a sophisticated practice, the contact form is where the true operational lifecycle begins. The reality is that a plaintiff’s experience with your...
Read MoreThe Search For Your Firm Name Is Now A Paid Fight Branded search used to feel like the safest part of legal marketing. A person typed your firm name into Google, saw your website, and called the team they meant to reach. In many markets, that path now includes paid ads from rival firms before...
Read MoreA Brief Rollout With Real SEO Risk Google has completed its June 2026 spam update. Spam updates are designed to improve how Google detects tactics that violate its search quality policies, including pages built mainly to capture rankings rather than help readers. For attorneys, the risk is not limited to obvious spam. A site can...
Read MoreA New Production Check for Legal Advertising New York Law now requires a business to conspicuously disclose that a commercial advertisement contains a synthetic performer. The law took effect on June 9, 2026 and directly impacts how attorneys advertise online. In short, any ads that use AI to generate characters that look like real humans...
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