SEO is Trickier, but Strong Legal SEO in 2020 is all about optimizing smarter. As technology evolves, Google’s algorithm keeps getting more advanced and digital marketers have to do their best to keep up. Google claims that its goal is to give internet-users the best results possible when they look something up on Google, and...
Read MoreCutting the Cord The digital advertising world is evolving at light speed. “Do you still have cable?” – chances are that you have been asked this question at least once in the last five years. It’s apparent that nowadays people are more prone to cut the cord and get their entertainment from streaming it over...
Read MoreWhat are Local Service Ads? Local Service Ads are beginning to expand into new verticals and markets, so lawyers don’t want to miss out on the opportunity to take advantage of this new form of advertising. LSAs help you connect with people who search on Google for the services you offer. Your ads will show...
Read MoreGoogle announced this week that their algorithm was updated to include “Neural Matching” in local search results. This update began around November 7th and Google officially announced the update on December 2nd. You can read more on it here. Google is calling this the “Nov. 2019 Local Search Update”. The use of neural matching means that...
Read Moreby Chris Massaro Most business owners are just becoming aware of the importance a quick loading website has on your online presence, yet many don’t know just how vital it is. We hear the question all the time: “How much money am I losing due to slow website speed?” The answer, unfortunately, is much more...
Read MoreBy Jack Turner When it comes search engine optimization (SEO) services, it can be helpful to understand what goes into a balanced, well thought out campaign before deciding how much to spend on it. Gauging how much to invest in SEO is not quite as cut and dry as calculating your PPC spend. There are...
Read MoreWhen choosing to market online, Google and YouTube are essential channels you need to be on. Google is dominant, but just how dominant? And are they losing dominance? Some data shows that online ad revenue is being split more than it ever has, but when it comes to Organic Search, online advertising and video, there’s...
Read MoreWhat Used to Work Lawyer advertising trends shifted away from billboards, print, radio, and television ads a very long time ago. Although law firms continue to include these mediums in their marketing strategies, it should be clear that nowadays marketing budgets are increasingly invested in digital advertising more than older, traditional methods. In fact, 2019...
Read MoreWhen a new mass tort lawsuit emerges, lawyers and marketers know that it’s time to act… and your next step can make you millions! To get the most leads signed up in a cost-effective manner it is EXTREMELY important to be one of the fastest to market. However, being fast isn’t enough. Casting a wide...
Read MoreOne of the largest influencing factors on gaining local visibility on Google is the verification and optimization of your Google My Business listing. When people search for a lawyer near them they’re usually looking to hire someone, so it’s important the information about your business that shows up on Google is as accurate and optimized...
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