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Google’s Big Talk About AI Overviews When Google introduced AI Overviews in 2024, CEO Sundar Pichai described it as a turning point in how people use search. According to him, users were asking longer, more complex questions, engaging more deeply with results, and walking away more satisfied. Across press appearances and investor calls, Pichai and...
Read MoreYouTube Testing AI Summaries in Search YouTube is stepping deeper into the AI arena, testing a new feature that will highlight relevant video clips directly in search results. This experiment mirrors earlier moves by Google and Microsoft, both of whom have already introduced AI-powered overviews to their search experiences. However, YouTube’s version takes aim at...
Read MoreGoogle Pumps the Brakes on Cookie Changes Google has officially called off its latest plan to replace third-party cookies in Chrome. After years of back-and-forth, the company now says it will stick with the current system and give users the ability to manage cookie preferences in Chrome’s existing privacy settings—no new prompt, no abrupt changes....
Read MoreThe Trial That Could Reshape Online Search For years, Google has dominated online search, but that grip on power is now under serious threat. In the most consequential antitrust trial the tech world has seen in decades, the Department of Justice is arguing that Google’s search empire wasn’t just built on better technology, it’s been...
Read MoreSearch Habits Aren’t What They Used to Be For years, Google was the default starting point when someone had a question. That’s no longer a given. Today, people bounce between platforms depending on the kind of answer they’re after—and how they prefer to receive it. Younger users are seeking answers to legal questions on TikTok...
Read MoreWhy Your Firm’s Name Isn’t Showing Up in AI Answers and What To Do About It There’s a new problem showing up in the way people search for legal help: your firm’s name might not appear anywhere—even if your SEO has been solid up to now. Tools like Google’s Search Generative Experience (SGE), Microsoft Copilot,...
Read MoreFast Content Isn’t Always the Right Content AI can crank out a legal article in minutes. That kind of speed looks like a win—especially for firms trying to fill content gaps quickly. But when you hand over the keyboard entirely to artificial intelligence, the results start to work against you. The content may be grammatically...
Read MoreBing Search Is Getting Smarter—Fast Microsoft just flipped a major switch. Bing search results now come with Copilot—the company’s AI assistant—baked directly into the main results page. This isn’t a test or limited feature. It’s live, and it changes how people interact with search in a big way. Until now, Copilot sat off to the...
Read MoreAUSTIN, TX (TSEG) APRIL 8, 2025 We are thrilled to announce that TSEG has won FOUR Internet Advertising Competition (IAC) Awards for our work on our Social Media Harm Campaign, Depo Provera podcast ad, NEC mass tort highlight video and our Legal Search Marketing newsletter. The 2025 IAC has awarded TSEG with: Best Legal Social...
Read MoreWhat is Google AI Mode — and why does it matter for law firms? Google’s new AI Mode has the potential to change the way people search for legal help online. Unlike the traditional search experience where users see a mix of map listings, paid ads, and organic results, AI Mode uses a more conversational...
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