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Are Video Ads Optional Anymore? The way people search online is no longer limited to typing into a text box. Video has become a go-to method for learning, researching, and deciding, especially across platforms like YouTube, Instagram, and TikTok. For law firms, showing up with the right message is no longer enough to be dominant....
Read MoreA New Message from Google Amid Growing Concern At this year’s Google Marketing Live press session, top executives took the stage to defend one of the company’s most controversial recent updates: AI-powered search. As independent data shows steep traffic declines for content publishers, Google’s new pitch is that fewer clicks might not be a bad...
Read MoreMajor Search Changes Are Coming At Google’s Annual Developer’s Conference, Google I/O 2025, the company revealed upgrades across its entire product line, with AI agents that can see, hear, search and even make purchases on behalf of users. They also introduced mind-blowing updates to its video and image generation tools, smarter chat assistants, and advanced...
Read MoreYour Next Client Is Watching—Not Reading Legal consumers aren’t just typing questions into Google anymore. They’re watching answers on TikTok, YouTube, and Instagram, and forming opinions before they ever visit a law firm’s website. In 2024, more than 92% of internet users worldwide watched videos online each month. That trend is only growing. If your...
Read MoreA New Lens on Search Behavior For the first time, we have data that shows exactly how people interact with Google’s AI Overviews—and it’s not coming from Google. This independent usability study, led by SEO veterans Kevin Indig and Eric Van Buskirk, tracked how 70 real users engaged with Google’s AI-generated answers over the course...
Read MoreNewer Isn’t Better When It Comes To AI Law firms using AI in their marketing are facing an unexpected problem: the latest tools are less reliable than the ones that came before. Despite promises of smarter systems and faster output, newer models from leading AI companies are getting more facts wrong, not fewer. These aren’t...
Read MoreWhy This Update Matters for Law Firms Advertising on Google Google has announced a new feature called AI Max for Search, set to roll out globally in beta at the end of this month. It’s not a new campaign type, but a setting within existing Search campaigns that applies machine learning to expand keyword reach,...
Read MoreChatGPT Is Now Surfacing Local Business Results—But Not Like You’d Expect Unlike traditional search engines, ChatGPT doesn’t pull from Bing Places listings, can’t access embedded reviews from third-party platforms, and has no direct access to Google data. So if a business has relied heavily on Google Business Profiles or Bing Places to appear in search...
Read MoreGoogle’s Big Talk About AI Overviews When Google introduced AI Overviews in 2024, CEO Sundar Pichai described it as a turning point in how people use search. According to him, users were asking longer, more complex questions, engaging more deeply with results, and walking away more satisfied. Across press appearances and investor calls, Pichai and...
Read MoreYouTube Testing AI Summaries in Search YouTube is stepping deeper into the AI arena, testing a new feature that will highlight relevant video clips directly in search results. This experiment mirrors earlier moves by Google and Microsoft, both of whom have already introduced AI-powered overviews to their search experiences. However, YouTube’s version takes aim at...
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