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What It Takes to Be Found in AI Search Results We’re witnessing a new phase of search as we know it. Law firms still focused on ranking in traditional search results may be overlooking where real decisions are being made. Large language models like ChatGPT, Claude, and Perplexity now deliver direct answers to legal questions,...
Read MoreA Targeted Refresh to Google’s Ranking System Google has officially completed its June 2025 Core Update, targeting the precision, relevance, and authority used to select and rank content. Summed up, this update brought forth these changes via MUVERA and Graph Foundation Models. Google’s official update was: “This is a regular update designed to better surface...
Read MoreA Smarter Search Experience is Taking Shape Google has rolled out a new round of updates to Search, bringing advanced AI tools directly into how users find information. The latest upgrade includes the addition of Gemini 2.5 Pro, a more powerful AI model now embedded into Google’s AI Mode, along with a feature called Deep...
Read MoreAI Search Drives Traffic but Nearly All of It Comes from Desktop AI tools like ChatGPT, Perplexity, Microsoft’s Copilot, and Google’s Gemini are sending over 90% of traffic from desktop users. Mobile has dominated internet usage for years, but AI search is flipping pattern. Desktop is where users are conducting deeper research, where AI tools...
Read MoreThe Truth Behind What’s Ranking on Google There’s a lot of talk in the SEO world about whether using AI to create content hurts rankings. A recent study from Ahrefs took that question head-on by analyzing 600,000 pages and 100,000 keywords. They found that AI content is not sinking performance. In fact, most high-ranking pages...
Read MoreMore Visibility, Fewer Clients Something has changed in Google Search, and law firms are feeling the effects. Your website might be showing up more often when people search for legal help, yet fewer are clicking through. This growing gap between how often your firm appears and how often someone visits your site is now being...
Read MoreWhat This Update Means for Legal Rankings Google began rolling out its June 2025 core update this week, with a completion window expected to last up to three weeks. These core updates don’t isolate specific industries or content types. Instead, they modify how Google evaluates content across the board. However, this may cause fluctuations in...
Read MoreGoogle Faces Pressure as UK Regulator Closes In The UK’s Competition and Markets Authority (CMA) is preparing to label Google with a Strategic Market Status designation, a move that would allow it to set binding rules on how Google operates in the country’s search and digital advertising space. This includes oversight of AI-generated search summaries...
Read MoreJeff Dean Makes the Case for Google’s Advantage Jeff Dean, one of Google’s earliest hires and now the head of Google AI, has been vocal about a feature he says gives Google a real edge: index freshness. In a recent X post, Dean emphasized the years of work that have gone into keeping Google’s index...
Read MoreTikTok’s Temporary Lifeline President Trump has issued a 90-day extension that keeps TikTok operating in the U.S., putting off enforcement of a law that could eventually ban the platform. This is the third time the deadline has been pushed since the law was signed in January. White House press secretary Karoline Leavitt confirmed the move,...
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