AI Overviews Are Built on Core Search Signals For most law firms, it is easy to assume that Google’s newer AI features like AI Overviews and AI Mode are rewriting how search works. According to Google’s Robby Stein, that assumption misses what is actually happening behind the scenes. In a recent interview on CNN’s Terms...
Read MoreTrust in AI Overviews is unsteady Earlier this month, The Guardian published an investigation examining how Google’s AI Overviews can surface misleading health information in search results. The reporting, led by health editor Andrew Gregory, highlighted cases where AI generated summaries presented advice that medical experts said was wrong or lacked proper context. The placement...
Read MoreWhy Enterprise SEO and Law Firm SEO Are Now the Same Conversation The distinction between enterprise SEO and law firm SEO has largely disappeared. The way that massive Fortune 500 brands with websites of 1,000,000+ pages stay visible online is almost identical for law firms competing in crowded legal markets. AI summaries, answer engines, and...
Read MoreA Legal Reboot for TikTok in the U.S. TikTok will remain available in the United States, but with a new ownership structure intended to meet federal demands around data handling and platform influence. Oracle, Silver Lake, and MGX have each taken a 15 percent stake in a newly formed U.S. entity. ByteDance, the company’s Chinese...
Read MoreDecember 2025 Core Update Completed Google has finished rolling out its December 2025 core update, closing out the final major algorithm update of the year. The rollout began on December 11 and wrapped up late on December 29, taking just over eighteen days to complete. Google confirmed the update through its Search Status Dashboard and...
Read MoreTrust Drives Exposure AI systems are increasingly becoming the gatekeepers of visibility. Platforms like Google’s Search Generative Experience and ChatGPT decide which firms appear and how they are described, pulling from sources they already recognize and trust. If your firm’s digital presence lacks clarity or consistency, your name may never even surface. Most legal websites...
Read MoreGoogle’s December 2025 Core Update: What’s Happening Google launched its latest core update on December 11, 2025. This marks the third major algorithm adjustment of the year. The rollout began at 9:25 a.m. Pacific Time and may take up to three weeks to fully complete, according to Google’s Search Status Dashboard. These broad core updates...
Read MoreMore Clients Are Finding Law Firms Through Social Media Law firms have long relied on Google rankings to attract new clients, but that’s no longer the only place people are looking. A new report shows that more businesses are now seeing traffic from social media than from search engines. That includes firms with no websites...
Read MoreSearch Has Changed. Your Metrics Need to Catch Up. Ranking number one on Google used to be the finish line. Now, it is just one piece of a much larger puzzle. Today, law firms are being evaluated across many different surfaces. A potential client might ask a chatbot for legal guidance, scroll through TikTok videos...
Read MoreABJ’s Interview with TSEG Chris Massaro, CEO of TSEG, sat down with Abby Mellott of the Austin Business Journal for a conversation about legal marketing, company growth, and what it takes to build a client-first agency for their Executive Insights series. The discussion explored TSEG’s unique approach to client transparency, our take on using AI...
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