AUSTIN, TX (TSEG) SEPTEMBER 17, 2025 TSEG is proud to announce that it has received THREE 2025 WebAwards from the Web Marketing Association, each recognizing outstanding website development in the legal industry. The awards honor our work for partners including Minner Vines Injury Lawyers, PLLC, Jurewitz Law Group, and Travis & Brann, PLLP. All of...
Read MoreMedia’s Breaking Point with Google AI Tensions between publishers and Google have boiled over again. Penske Media, the parent company of Rolling Stone, Variety, and Billboard, has filed a federal lawsuit accusing Google of using its journalism without permission to fuel AI-generated summaries in search. The lawsuit, filed in Washington D.C., calls out Google’s AI...
Read MoreGEO Is Largely Overlooked Although generative AI has changed search drastically in the past few years, most marketing teams are not adapting. A recent survey from Centerfield found that almost two thirds of marketers admitted their company has not dedicated any time, budget or staffing to Generative Engine Optimization. GEO is the strategy that improves...
Read MoreMost ChatGPT Users Still Rely on Google Despite the hype around AI search, most people are not using ChatGPT as a replacement for Google. According to data from Similarweb shared by SEO consultant Brodie Clark, 95.3%of users who visited ChatGPT in August also visited Google. Yet, only 14.3% of Google users visited ChatGPT. This suggests...
Read MoreWhen Automation Becomes the Architect Advertising campaigns, specifically in Google Ads, can now be launched, tested, and optimized by systems that learn and adapt with minimal human input. Tools across several platforms like Google Performance Max, Google AI Max, Meta Advantage Plus, TikTok Smart Performance, and LinkedIn Accelerate Ads are capable of driving decisions about...
Read MoreThe Ruling That Stopped Short of a Breakup In one of the most closely watched antitrust cases in tech history, U.S. District Judge Amit Mehta declined to dismantle Google’s core business units, despite finding the company had maintained monopoly power in general search. The Department of Justice had pushed for a far more aggressive remedy,...
Read MoreInconsistent AI Search Results BrightEdge, a leading SEO platform, recently published a detailed study comparing how today’s most used AI tools handle brand recommendations. The company examined tens of thousands of identical prompts across Google AI Overviews, Google AI Mode, and ChatGPT. This comes right after the news that ChatGPT is in fact using Google...
Read MoreGoogle Is Adding More Links to AI Mode Google is adding new features to AI Mode that embed more links directly into AI-generated answers. According to Robby Stein, VP of Product for Google Search, these additions include carousels of source links, smarter inline linking, and a wider rollout of the Web Guide feature. 2/ We’ve...
Read MoreThe AI Rivalry That’s Built on Google’s Back OpenAI has been positioning ChatGPT as the smarter, faster alternative to traditional search engines like Google. But behind the curtain, it’s been borrowing from the very platform it aims to replace. Recent reporting reveals that OpenAI uses a third-party service called SerpApi to quietly scrape Google’s search...
Read MoreStop Measuring the Wrong Thing In the early years of SEO, growing a law firm’s website traffic felt like the ultimate win. Simply put, more visitors meant more visibility. And more visibility meant more potential clients. At least, that was the theory. But here’s today’s reality: traffic doesn’t pay the bills. Signed cases do. When...
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