By: TSEG | Jan 29, 2025

How DeepSeek Is Disrupting ChatGPT’s Dominance – Why It Matters for Legal Marketing

DeepSeek R1: The Open-Source AI Shaking Up the ChatGPT Era For the past few years, OpenAI’s ChatGPT has stood at the forefront of conversational AI, setting new benchmarks for performance and redefining how businesses and individuals interact with technology. Many, including TSEG, predicted that ChatGPT-powered tools, such as SearchGPT, could reshape entire industries—perhaps even surpass...

By: TSEG | Jan 24, 2025

Google Business Profile Adds WhatsApp and SMS Chat: What It Means for Law Firms

What’s New with Google Business Profiles? Google is testing a new chat feature for its Business Profiles, allowing businesses to connect with customers through external messaging apps like WhatsApp and regular text messaging (SMS). This update provides a simple way for potential clients to initiate conversations by clicking a messaging option displayed on a business’s...

By: TSEG | Jan 22, 2025

TikTok’s Shutdown Preview: Where Legal Content Goes if the Ban Happens

A Preview of the TikTok Ban This past weekend, TikTok experienced a temporary shutdown in the U.S., leaving millions of users unable to access the app over the weekend. Late Saturday, TikTok began displaying a message to users stating that its services were “temporarily unavailable.” The shutdown came ahead of a federal ban that was...

By: TSEG | Jan 17, 2025

UK’s Google Investigation and the Ripple Effect on SEO for Law Firms

A Global Spotlight on Google’s Search Practices The UK’s Competition and Markets Authority (CMA) has launched a formal investigation into Google under the newly enacted Digital Markets, Competition and Consumers Act (DMCC). This legislation is aimed at addressing the dominance of major players in digital markets, giving regulators the authority to enforce changes. As part...

By: TSEG | Jan 15, 2025

Banning TikTok – What Lawyers Should Know

Update 1/19/2025: The TikTok Ban Has Been Delayed for 75 Days A Legal Matter of National Security It’s finally here – the banishment of a social media giant, fueled by escalating concerns over data security and foreign influence. Efforts to ban TikTok have been active at both the executive and legislative levels for months. FCC Commissioner...

By: TSEG | Jan 10, 2025

Google Testing Search Features That Impact Law Firms’ Maps Ads, Reddit Rankings and Suggested Searches

Why Google’s Latest Updates Matter for Law Firms Google is testing several features in search this week. These changes, even if temporary, are altering how potential clients search for and find legal services. We’re seeing Reddit drop in rankings across the board, ad adjustments in the local pack, and expanded “People Also Ask” (PAA) sections....

By: TSEG | Jan 8, 2025

Bing Makes Their Search Look Just Like Google, Tricking Your Potential Clients

A Subtle Yet Bold Move from Bing Microsoft Bing has taken a daring step in its competition with Google, deploying a tactic that’s as clever as it is unconventional. When users type “Google.com” or just “Google” into Bing’s search bar, they’re greeted with a results page that mimics Google’s user interface, including a similar layout,...

By: TSEG | Jan 3, 2025

Quick Recap of Google’s 2024 Algorithm Updates for Attorneys

Google’s 2024 Search Updates: What Lawyers Need to Know Attorneys should already know that in competitive fields like legal marketing, Google’s search algorithm updates can make or break a website’s visibility. In 2024, Google released several algorithm updates that honed its focus on fighting spam, improving content quality, and enhancing user experiences. From stricter penalties for...

By: TSEG | Dec 31, 2024

How Google’s 2025 AI Strategy Could Affect Your Law Firm

Breaking Away from the Search Box Google’s CEO, Sundar Pichai, recently painted a vivid picture of where the tech giant is heading by 2025. At the core of this vision is a pivot from the familiar search box to AI-powered applications, transforming how users interact with Google. This consumer-focused strategy hinges on the rapid evolution...

By: TSEG | Dec 24, 2024

How Google’s Proposed DOJ Remedies May Impact Legal Marketing

Big Tech on Trial Google’s legal clash with the Department of Justice (DOJ) is a landmark case that could reshape the way businesses approach search and online visibility. Accusations of monopolistic practices have placed Google at the center of a heated debate about fairness and competition in the digital space. For legal marketers, this case...

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