AI Search Results Are Redefining How Law Firms Get Found Online Search engines no longer function as simple, and often tedious lists of links. People researching legal issues don’t have to repeat the clicking, scrolling and reading across multiple websites to find validity in answers to legal situations they’re facing. They now receive direct answers...
Read MoreA New Revenue Stream is Coming to ChatGPT OpenAI has confirmed it will begin showing ads inside ChatGPT responses for users on its Free and Go plans. Attorneys need to understand how subtle platform changes can significantly influence client behavior and advertising competition. The ads will appear below ChatGPT’s generated response and will be clearly...
Read MoreSiri Adds a New “Brain” Apple has confirmed a multi-year partnership with Google that places Gemini at the center of its AI plans. Under the agreement, Gemini models and Google Cloud Infrastructure will support Apple Foundation Models, laying the groundwork for a redesigned Siri and a broader rollout of Apple Intelligence features later this year....
Read MoreAI Overviews Are Built on Core Search Signals For most law firms, it is easy to assume that Google’s newer AI features like AI Overviews and AI Mode are rewriting how search works. According to Google’s Robby Stein, that assumption misses what is actually happening behind the scenes. In a recent interview on CNN’s Terms...
Read MoreTrust in AI Overviews is unsteady Earlier this month, The Guardian published an investigation examining how Google’s AI Overviews can surface misleading health information in search results. The reporting, led by health editor Andrew Gregory, highlighted cases where AI generated summaries presented advice that medical experts said was wrong or lacked proper context. The placement...
Read MoreWhy Enterprise SEO and Law Firm SEO Are Now the Same Conversation The distinction between enterprise SEO and law firm SEO has largely disappeared. The way that massive Fortune 500 brands with websites of 1,000,000+ pages stay visible online is almost identical for law firms competing in crowded legal markets. AI summaries, answer engines, and...
Read MoreTrust Drives Exposure AI systems are increasingly becoming the gatekeepers of visibility. Platforms like Google’s Search Generative Experience and ChatGPT decide which firms appear and how they are described, pulling from sources they already recognize and trust. If your firm’s digital presence lacks clarity or consistency, your name may never even surface. Most legal websites...
Read MoreMore Clients Are Finding Law Firms Through Social Media Law firms have long relied on Google rankings to attract new clients, but that’s no longer the only place people are looking. A new report shows that more businesses are now seeing traffic from social media than from search engines. That includes firms with no websites...
Read MoreSearch Has Changed. Your Metrics Need to Catch Up. Ranking number one on Google used to be the finish line. Now, it is just one piece of a much larger puzzle. Today, law firms are being evaluated across many different surfaces. A potential client might ask a chatbot for legal guidance, scroll through TikTok videos...
Read MoreGemini 3 Pro Launches Google has released Gemini 3 Pro into Search’s AI Mode, making it available on day one for AI Pro and Ultra subscribers in the United States. Users can access it by selecting “Thinking” from the model menu. According to Google, Gemini 3 Pro brings stronger reasoning capabilities and deeper understanding of...
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