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Beyond Search Rankings Search no longer ends with a list of links. People ask a question, and artificial intelligence gives them an answer. That answer often becomes the only thing they see. For law firms, this changes the way potential clients discover and evaluate you. It’s not enough to rank well on Google anymore. What...
Read MoreAds Where Clients Are Asking Questions in Real-Time X, the platform formerly known as Twitter, is preparing to insert advertisements directly into answers from its Grok AI chatbot. This means that when a user types a question into Grok, sponsored suggestions could appear alongside the AI’s response. For law firms, that creates the possibility of...
Read MoreYour Google Rankings Aren’t Completely Invisible to ChatGPT The popular SEO blog, Backlinko, recently ran a test that raises new questions about how ChatGPT finds its answers and whether Google is playing a bigger role than expected. Remember, OpenAI still lists Bing as its search partner. But based on multiple independent tests, it looks like...
Read MoreAds Are Live Inside Google’s AI Search Google has begun placing ads directly inside its AI-powered search experience, known as AI Mode, with plans to expand ahead of the end-of-year buying season. While most users still expect a list of links, those using AI Mode are starting to see sponsored placements show up inside full-sentence...
Read MoreThe Research Behind the Newest Search Habits A new survey from Claneo and Appinio highlights just how far traditional search has drifted from its former dominance. While Google still holds a commanding presence, it no longer serves as the default gateway to information for every user or every purpose. The study, which included 2,000 participants...
Read MoreOur New Search Reality Nearly 1 in 3 people have used ChatGPT, according to Pew Research Center. And as of July 2025, Google AI Overviews have about 2 Billion monthly users. Though some people will hang on to their blue links on Google search, it’s safe to say that most people’s search behaviors are changing...
Read MoreWhat It Takes to Be Found in AI Search Results We’re witnessing a new phase of search as we know it. Law firms still focused on ranking in traditional search results may be overlooking where real decisions are being made. Large language models like ChatGPT, Claude, and Perplexity now deliver direct answers to legal questions,...
Read MoreA Targeted Refresh to Google’s Ranking System Google has officially completed its June 2025 Core Update, targeting the precision, relevance, and authority used to select and rank content. Summed up, this update brought forth these changes via MUVERA and Graph Foundation Models. Google’s official update was: “This is a regular update designed to better surface...
Read MoreA Smarter Search Experience is Taking Shape Google has rolled out a new round of updates to Search, bringing advanced AI tools directly into how users find information. The latest upgrade includes the addition of Gemini 2.5 Pro, a more powerful AI model now embedded into Google’s AI Mode, along with a feature called Deep...
Read MoreAI Search Drives Traffic but Nearly All of It Comes from Desktop AI tools like ChatGPT, Perplexity, Microsoft’s Copilot, and Google’s Gemini are sending over 90% of traffic from desktop users. Mobile has dominated internet usage for years, but AI search is flipping pattern. Desktop is where users are conducting deeper research, where AI tools...
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