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OpenAI’s Atlas Browser OpenAI has launched a new browser for Mac users called Atlas. It blends traditional web browsing with direct access to ChatGPT in a way that stands apart from Chrome or Safari. While Google Search powers its query results, the browsing experience is centered on ChatGPT’s ability to analyze, assist, and respond inside...
Read MoreGoogle Is Raising the Bar on What Counts as Quality Google’s Vice President of Search, Liz Reid, recently explained that content lacking depth or original perspective is now being treated as low value, even spam. Pages that restate common knowledge without adding anything new are being pushed down in AI Overviews. Reid said that Google’s...
Read MoreThe New Battleground for Law Firm Visibility It’s no longer about whether your firm is using GEO. The real question is whether or not it’s working. As more legal consumers turn to AI tools like ChatGPT, Perplexity, and Google’s AI Overview, the way law firms earn attention is changing. Are AI models recommending your firm...
Read MoreAI User Behavior Study Google hasn’t shared how people use its new AI-generated search results, but this independent study helps fill that gap. SEO and growth marketing expert, Kevin Indig, teamed up with Researchers from Clickstream Solutions to complete a study that observed 37 users across seven task types to understand how they interact with...
Read MoreGoogle Tests AI-Written Snippets in Search The text description that follows traditional “blue links” in search results may soon be written by AI instead of the one your SEO team wrote. Google is currently experimenting with replacing meta descriptions in search results using AI-generated summaries. Screenshots shared by SEO experts show two versions being tested....
Read MoreWhat Google’s VP of Search Just Confirmed Elizabeth Reid, Google’s VP of Search, recently emphasized what many in digital strategy have already been preparing for. Artificial intelligence is not replacing traditional search, but it is becoming a much more visible part of it. Google’s AI Overviews and AI Mode are now serving over 100 million...
Read MoreMedia’s Breaking Point with Google AI Tensions between publishers and Google have boiled over again. Penske Media, the parent company of Rolling Stone, Variety, and Billboard, has filed a federal lawsuit accusing Google of using its journalism without permission to fuel AI-generated summaries in search. The lawsuit, filed in Washington D.C., calls out Google’s AI...
Read MoreGEO Is Largely Overlooked Although generative AI has changed search drastically in the past few years, most marketing teams are not adapting. A recent survey from Centerfield found that almost two thirds of marketers admitted their company has not dedicated any time, budget or staffing to Generative Engine Optimization. GEO is the strategy that improves...
Read MoreMost ChatGPT Users Still Rely on Google Despite the hype around AI search, most people are not using ChatGPT as a replacement for Google. According to data from Similarweb shared by SEO consultant Brodie Clark, 95.3%of users who visited ChatGPT in August also visited Google. Yet, only 14.3% of Google users visited ChatGPT. This suggests...
Read MoreWhen Automation Becomes the Architect Advertising campaigns, specifically in Google Ads, can now be launched, tested, and optimized by systems that learn and adapt with minimal human input. Tools across several platforms like Google Performance Max, Google AI Max, Meta Advantage Plus, TikTok Smart Performance, and LinkedIn Accelerate Ads are capable of driving decisions about...
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