Legal AI Content Still Sounds Artificial to Potential Clients Law firms have spent the past two years testing generative AI tools like ChatGPT as pressure to publish more website content continues to increase. While many AI-generated articles appear polished at first glance, they often still feel detached and impersonal to readers. In our 2024 article,...
Read MoreUsers Are Asking Search Engines More Detailed Legal Questions Google recently shared new information about how artificial intelligence is influencing the way people search online. During a recent podcast discussion, Google Search representatives Martin Splitt and Nikola Todorovic discussed how users are becoming more comfortable asking detailed questions through AI search tools. That behavior is...
Read MoreGoogle Tests Audio Overviews in Search Labs for U.S. Users Google has introduced Audio Overviews as part of a limited experiment within Search Labs. The feature allows users in the United States to generate short spoken summaries directly from search results. Powered by Gemini, the test points to a growing focus on voice-based search experiences...
Read MoreWhen More Clicks Create a False Sense of Growth for Law Firm Websites Artificial intelligence is changing how people find legal information online. Law firm websites are already seeing the impact, and recent data from Ahrefs highlights a pattern that deserves attention. Traffic from AI platforms can look strong in reports, yet the behavior behind...
Read MoreThe Artificial Trust Gap A new survey shows 69% of Gen Z respondents primarily trust human-created output, compared to 28% for AI-assisted work and just 3% for AI-only content. That gap has widened from last year, pointing to a growing concern around content credibility. When a law firm’s website and ad content feels overly polished...
Read MoreSearch Now Handles the Work Behind the Query Google is moving beyond lists of links and into task completion. In an interview with Stripe, Sundar Pichai described search as “agentic,” referring to systems that complete requests within a single interaction instead of sending users across multiple websites. One recent example involves restaurant reservations. A user...
Read MoreChatGPT Recommendations Don’t Match Google Rankings Law firms often treat Google as the primary measure of online visibility. That’s just how it’s been for decades now. But a recent case study highlights a different pattern. The brands that appear most often in ChatGPT responses are not always those leading Google search results. Instead, Microsoft Bing plays...
Read MoreWhen Google Gets It Wrong Google can make mistakes when interpreting your webpages. Before a page can appear in search results or AI-generated answers, the system must decipher what the content means, who it refers to, and how it should be categorized. This step is known as annotation, and it determines whether a page is...
Read MoreAds Enter the Chat Interface A new form of advertising is taking shape inside OpenAI’s ChatGPT. Free-tier users in the United States are now seeing sponsored links embedded directly within responses, with expansion already underway in other countries. These placements appear within the conversation itself. A clickable link sits beneath the response and aligns closely...
Read MoreWhere Strong Referrals Lose Momentum A referral no longer sends a prospect straight to your intake team. Most people pause to research before reaching out. They review your website, scan search results, and often check AI tools. What they find during that process can change their decision to hire you. Referred prospects arrive with two...
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