Lock down your SEO market with exclusive services from TSEG, meaning we won't work with your competitors. Just you.
Major Search Changes Are Coming At Google’s Annual Developer’s Conference, Google I/O 2025, the company revealed upgrades across its entire product line, with AI agents that can see, hear, search and even make purchases on behalf of users. They also introduced mind-blowing updates to its video and image generation tools, smarter chat assistants, and advanced...
Read MoreWhy This Update Matters for Law Firms Advertising on Google Google has announced a new feature called AI Max for Search, set to roll out globally in beta at the end of this month. It’s not a new campaign type, but a setting within existing Search campaigns that applies machine learning to expand keyword reach,...
Read MoreGoogle’s Big Talk About AI Overviews When Google introduced AI Overviews in 2024, CEO Sundar Pichai described it as a turning point in how people use search. According to him, users were asking longer, more complex questions, engaging more deeply with results, and walking away more satisfied. Across press appearances and investor calls, Pichai and...
Read MoreGoogle Pumps the Brakes on Cookie Changes Google has officially called off its latest plan to replace third-party cookies in Chrome. After years of back-and-forth, the company now says it will stick with the current system and give users the ability to manage cookie preferences in Chrome’s existing privacy settings—no new prompt, no abrupt changes....
Read MoreThe Trial That Could Reshape Online Search For years, Google has dominated online search, but that grip on power is now under serious threat. In the most consequential antitrust trial the tech world has seen in decades, the Department of Justice is arguing that Google’s search empire wasn’t just built on better technology, it’s been...
Read MoreWhat is Google AI Mode — and why does it matter for law firms? Google’s new AI Mode has the potential to change the way people search for legal help online. Unlike the traditional search experience where users see a mix of map listings, paid ads, and organic results, AI Mode uses a more conversational...
Read MoreA Tamer Core Update, But Not One to Ignore Google officially completed its March 2025 core update on March 27, wrapping up a two-week rollout that began on March 13. Like all core updates, it was designed to improve the relevance and helpfulness of search results—not just reward keyword-heavy content. This update wasn’t as disruptive...
Read MoreThe AI Overviews Citation Pattern Google’s AI Overviews tend to pull from content-rich pages that thoroughly address a user’s query – instead of broad and generic web pages like a site’s homepage. Enterprise SEO company, BrightEdge, found that 82.5% of citations in Google AI Overviews linked to deep content pages, which are pages that are...
Read MoreGoogle Begins to Roll Out March 2025 Core Update Google has begun rolling out its March 2025 Core Update, making adjustments to how search rankings are determined. As with previous updates, the goal is to refine search results by prioritizing helpful, high-quality content while reducing visibility for low-value pages. Along with this update, Google is...
Read MoreGoogle Isn’t Losing Ground The rise of AI-powered search tools like ChatGPT has sparked speculation that Google’s dominance is slipping. With major tech companies investing in AI-driven alternatives, some businesses have rushed to adjust their focus, fearing traditional search is becoming obsolete. But before law firms rethink their marketing strategies, they should take a closer...
Read More©2025. TSEG. All Rights Reserved. Privacy Policy
