Lock down your SEO market with exclusive services from TSEG, meaning we won't work with your competitors. Just you.
The Hidden Problem with AI-Generated Legal Content Law firms rely on content marketing to build trust, educate potential clients, and improve their search rankings. But with AI-generated content flooding the internet, many firms may unknowingly publish content that looks polished but lacks real substance. Some marketing providers use AI tools to churn out legal content...
Read MoreThe Next Generation Isn’t Searching the Way You Think For years, Google has been the default search engine for nearly everyone, but younger users are breaking that habit. Instead of typing queries into traditional search engines and sorting through pages of results, many now turn to short-form explainer videos, user generated online forums & discussions,...
Read MoreGoogle Faces EU Charges for Favoring Its Own Content Google is under fire again—this time in Europe. The European Commission has accused the tech giant of violating the Digital Markets Act (DMA) by giving preferential treatment to its own services in search results. This latest legal challenge comes just weeks after the UK’s Competition and...
Read MoreA Fast Start, but Has the Growth Continued? The newest player in the generative AI race, DeepSeek, is a Chinese startup that recently introduced its open-source model, DeepSeek-R1. Unlike proprietary models from OpenAI and Google, DeepSeek-R1 is freely available, allowing businesses and developers to access high-level AI without the constraints of a closed system –...
Read MoreGoogle Still Reigns, But Its Grip Is Loosening For years, Google has been the default gateway to the internet. When people needed answers, they turned to Google without a second thought. Businesses—including law firms—built their entire online strategies around ranking high in Google’s search results, knowing that’s where the vast majority of potential clients would...
Read MoreGoogle’s Big Quarter Alphabet, Google’s parent company, closed out 2024 with another strong financial performance, reinforcing its dominance in digital advertising and AI-driven services. The company reported $96.5 billion in revenue for Q4, marking a 12% increase from the previous year. Advertising remained the backbone of Alphabet’s business, with Google Search and YouTube continuing to...
Read MoreGoogle’s AI Overviews Just Got Smarter Recent data shows that AI Overviews (AIO) have taken a major leap in quality. AIO is now surfacing in twice as many complex search queries as before, handling multi-step and nuanced questions with greater accuracy. For law firms that rely on search visibility, this shift is impossible to ignore...
Read MoreWhat’s New with Google Business Profiles? Google is testing a new chat feature for its Business Profiles, allowing businesses to connect with customers through external messaging apps like WhatsApp and regular text messaging (SMS). This update provides a simple way for potential clients to initiate conversations by clicking a messaging option displayed on a business’s...
Read MoreA Global Spotlight on Google’s Search Practices The UK’s Competition and Markets Authority (CMA) has launched a formal investigation into Google under the newly enacted Digital Markets, Competition and Consumers Act (DMCC). This legislation is aimed at addressing the dominance of major players in digital markets, giving regulators the authority to enforce changes. As part...
Read MoreWhy Google’s Latest Updates Matter for Law Firms Google is testing several features in search this week. These changes, even if temporary, are altering how potential clients search for and find legal services. We’re seeing Reddit drop in rankings across the board, ad adjustments in the local pack, and expanded “People Also Ask” (PAA) sections....
Read More©2025. TSEG. All Rights Reserved. Privacy Policy
