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By: TSEG | Jun 6, 2025

Google CEO Defends AI and Explains Where Company Is Headed Next

Google’s AI Roadmap Is Bigger Than the Internet Boom At Bloomberg’s Tech Summit in San Francisco, Google CEO Sundar Pichai laid out a confident, long-view strategy for the company’s AI ambitions. With $75 billion in capital expenditures planned for 2025, much of it tied to AI infrastructure, Pichai is proving that Google is building the...

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By: TSEG | Jun 4, 2025

5 Keys Driving Local Search and AI in Legal

Staying on Top in the AI Age Means Owning Your Backyard Search is getting way smarter. With AI playing a bigger role in how results are delivered, staying visible in local searches takes more than it used to. Google is analyzing more factors and answering queries in new formats, and firms need a strategy that...

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By: TSEG | May 23, 2025

How Google IO 2025 Just Changed Legal Marketing

Major Search Changes Are Coming At Google’s Annual Developer’s Conference, Google I/O 2025, the company revealed upgrades across its entire product line, with AI agents that can see, hear, search and even make purchases on behalf of users. They also introduced mind-blowing updates to its video and image generation tools, smarter chat assistants, and advanced...

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By: TSEG | May 8, 2025

Google Launches AI Max for Search: What Law Firm Advertisers Need to Know

Why This Update Matters for Law Firms Advertising on Google Google has announced a new feature called AI Max for Search, set to roll out globally in beta at the end of this month. It’s not a new campaign type, but a setting within existing Search campaigns that applies machine learning to expand keyword reach,...

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By: TSEG | May 1, 2025

Google’s AI Overviews Promised a New Search Experience. The Data Says Otherwise.

Google’s Big Talk About AI Overviews When Google introduced AI Overviews in 2024, CEO Sundar Pichai described it as a turning point in how people use search. According to him, users were asking longer, more complex questions, engaging more deeply with results, and walking away more satisfied. Across press appearances and investor calls, Pichai and...

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By: TSEG | Apr 24, 2025

Google Puts the Brakes on Cookie Alternatives—What This Means for Law Firm Ad Strategies

Google Pumps the Brakes on Cookie Changes Google has officially called off its latest plan to replace third-party cookies in Chrome. After years of back-and-forth, the company now says it will stick with the current system and give users the ability to manage cookie preferences in Chrome’s existing privacy settings—no new prompt, no abrupt changes....

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By: TSEG | Apr 23, 2025

DOJ Targets Google’s Search Monopoly With Sweeping Remedies—Why This Matters For Legal Marketing

The Trial That Could Reshape Online Search For years, Google has dominated online search, but that grip on power is now under serious threat. In the most consequential antitrust trial the tech world has seen in decades, the Department of Justice is arguing that Google’s search empire wasn’t just built on better technology, it’s been...

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By: TSEG | Apr 4, 2025

How Law Firms Appear in Google AI Mode

What is Google AI Mode — and why does it matter for law firms? Google’s new AI Mode has the potential to change the way people search for legal help online. Unlike the traditional search experience where users see a mix of map listings, paid ads, and organic results, AI Mode uses a more conversational...

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By: TSEG | Apr 2, 2025

The March 2025 Core Update Is Complete—Are Law Firms Impacted?

A Tamer Core Update, But Not One to Ignore Google officially completed its March 2025 core update on March 27, wrapping up a two-week rollout that began on March 13. Like all core updates, it was designed to improve the relevance and helpfulness of search results—not just reward keyword-heavy content. This update wasn’t as disruptive...

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By: TSEG | Mar 21, 2025

Google’s AI Overviews Favor Detailed Content—What This Means for Law Firm Websites

The AI Overviews Citation Pattern Google’s AI Overviews tend to pull from content-rich pages that thoroughly address a user’s query – instead of broad and generic web pages like a site’s homepage. Enterprise SEO company, BrightEdge, found that 82.5% of citations in Google AI Overviews linked to deep content pages, which are pages that are...

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