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By: TSEG | May 6, 2025

How ChatGPT Ranks Local Businesses Using Bing — And What That Means for Your Firm’s Clients

ChatGPT Is Now Surfacing Local Business Results—But Not Like You’d Expect Unlike traditional search engines, ChatGPT doesn’t pull from Bing Places listings, can’t access embedded reviews from third-party platforms, and has no direct access to Google data. So if a business has relied heavily on Google Business Profiles or Bing Places to appear in search...

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By: TSEG | Oct 22, 2024

How Law Firms Can Respond to Google’s Request Competitive Quotes Feature

A New Twist in Google’s Local Service Ads Google’s Local Service Ads (LSAs) have been a valuable tool for attorneys looking to connect with clients who need legal help. These ads give firms premium visibility by placing them directly at the top of search results, increasing the likelihood of being chosen by potential clients. However,...

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By: TSEG | Oct 8, 2024

Google Tests Law Firm Branding in Local Services Ads

New Look for Google Local Services Ads Recently, Google started testing a potential shift in its Local Services Ads (LSAs), allowing law firms to use photos from their business profiles instead of the usual attorney headshots. While this change is currently in a testing phase, it’s something law firms should monitor if they want to...

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By: TSEG | Aug 30, 2024

Law Firms Face New Challenge as Google Phases Out LSA Review Links

Google Shifts Review Collection to Google Business Profiles As of July 8, 2024, Google has officially expired all Local Service Ads (LSA) review links. This means businesses can no longer use LSA-specific links to collect client reviews. Instead, businesses are now directed to rely on their Google Business Profile (GBP) review links. This change was...

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By: TSEG | Jun 21, 2024

Law Firm Local Services Ads Now On Google Maps

Google Introduces Local Services Ads on Maps Google has integrated Local Services Ads (LSAs) into Google Maps today, enhancing local search advertising by showcasing trustworthy and verified businesses prominently in search results. This update provides a valuable opportunity for law firms to boost their online presence and attract more local clients. LSAs include essential information...

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By: TSEG | Feb 27, 2024

Google Removing “More Places” Button Could Impact Law Firms

[Update 2/28/2024] The button is back. Google completed the testing for this feature and has reverted to showing more maps results after clicking “More businesses”. See the detailed explanation below. In an unexpected development, we’ve seen recent Google searches removing the “More Places” button from local search results. This change is particularly impactful for law...

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By: Ryne Goertz | May 26, 2021

The Difference Between Local Service Ads and Pay-Per-Click Ads

The Difference Between Local Service Ads and Pay-Per-Click Advertising Pay-per-click advertising (PPC) has been an excellent option for law firms to get their websites in front of a large number of potential clients. In 2017, Google launched another paid search option called “local service ads” (LSA). This new option recently became available for lawyers to...

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