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Google’s Local Algorithm Is Changing Law firms focused on local visibility have long treated proximity as the most important factor in Google rankings. That approach worked when distance to the searcher was the top priority. But new findings from Search Atlas show a measurable change. While location still matters greatly, review content and volume are...
Read MoreSimplifying Client Review Management Google has rolled out a new feature that makes managing reviews easier for both businesses and their clients. The platform now displays dedicated edit and delete buttons directly next to each review, allowing users to update or remove their feedback more quickly than ever before. This change is particularly important because...
Read MoreThe Overlap Between Client Service and Reputation Management Law firms today are well aware that a strong online presence can be a deciding factor for potential clients. Yet, many still treat review acquisition as a purely marketing-driven task. A recent study, published by GatherUp, however, challenges this approach, suggesting that requesting reviews should be seen...
Read MoreGetting an online review from one of your law firm’s clients can make all of your hard work feel like it was worth it. Getting detailed, thoughtful testimonials for others to see is top tier word-of-mouth advertising since the review will stay up on your profile forever. But what are potential clients really looking for...
Read MoreReviews from your clients on Google play an important role in your marketing efforts. Good reviews have been correlated with better local rankings and higher click-through rates (CTR). People read reviews before selecting an attorney, so reviews help legitimize your firm to prospective clients. If they see that you’ve helped other people in their area,...
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