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Search Has Changed. Your Metrics Need to Catch Up. Ranking number one on Google used to be the finish line. Now, it is just one piece of a much larger puzzle. Today, law firms are being evaluated across many different surfaces. A potential client might ask a chatbot for legal guidance, scroll through TikTok videos...
Read MoreGemini 3 Pro Launches Google has released Gemini 3 Pro into Search’s AI Mode, making it available on day one for AI Pro and Ultra subscribers in the United States. Users can access it by selecting “Thinking” from the model menu. According to Google, Gemini 3 Pro brings stronger reasoning capabilities and deeper understanding of...
Read MoreChatGPT Pulled the Plug on Legal, Medical, and Financial Guidance ChatGPT no longer offers legal advice. The same goes for financial and medical questions. Instead, users are given general explanations of broad concepts and a suggestion to contact a professional – sometimes with a link to one. Testing the chat bot resulted in no messages...
Read MoreBusinesses Are Moving Fast on AI SEO New data shows that more than 80% of businesses are already putting money into AI and LLM optimization. Another 60% say they plan to boost their SEO budgets in direct response to changes in how search works today. This is not speculation. Companies are spending now and adjusting...
Read MoreOpenAI’s Atlas Browser OpenAI has launched a new browser for Mac users called Atlas. It blends traditional web browsing with direct access to ChatGPT in a way that stands apart from Chrome or Safari. While Google Search powers its query results, the browsing experience is centered on ChatGPT’s ability to analyze, assist, and respond inside...
Read MoreGoogle Is Raising the Bar on What Counts as Quality Google’s Vice President of Search, Liz Reid, recently explained that content lacking depth or original perspective is now being treated as low value, even spam. Pages that restate common knowledge without adding anything new are being pushed down in AI Overviews. Reid said that Google’s...
Read MoreThe New Battleground for Law Firm Visibility It’s no longer about whether your firm is using GEO. The real question is whether or not it’s working. As more legal consumers turn to AI tools like ChatGPT, Perplexity, and Google’s AI Overview, the way law firms earn attention is changing. Are AI models recommending your firm...
Read MoreAI User Behavior Study Google hasn’t shared how people use its new AI-generated search results, but this independent study helps fill that gap. SEO and growth marketing expert, Kevin Indig, teamed up with Researchers from Clickstream Solutions to complete a study that observed 37 users across seven task types to understand how they interact with...
Read MoreGoogle Tests AI-Written Snippets in Search The text description that follows traditional “blue links” in search results may soon be written by AI instead of the one your SEO team wrote. Google is currently experimenting with replacing meta descriptions in search results using AI-generated summaries. Screenshots shared by SEO experts show two versions being tested....
Read MoreWhat Google’s VP of Search Just Confirmed Elizabeth Reid, Google’s VP of Search, recently emphasized what many in digital strategy have already been preparing for. Artificial intelligence is not replacing traditional search, but it is becoming a much more visible part of it. Google’s AI Overviews and AI Mode are now serving over 100 million...
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