AI Interfaces Are Starting to Look Familiar OpenAI has started rolling out visual enhancements inside ChatGPT that make it feel less like a chatbot and more like a search engine. Responses now include image-based panels and clickable news cards that resemble Google’s layout. These features appear when users ask about public figures, locations, or trending...
Read MoreAI Overviews Are Built on Core Search Signals For most law firms, it is easy to assume that Google’s newer AI features like AI Overviews and AI Mode are rewriting how search works. According to Google’s Robby Stein, that assumption misses what is actually happening behind the scenes. In a recent interview on CNN’s Terms...
Read MoreSearch Has Changed. Your Metrics Need to Catch Up. Ranking number one on Google used to be the finish line. Now, it is just one piece of a much larger puzzle. Today, law firms are being evaluated across many different surfaces. A potential client might ask a chatbot for legal guidance, scroll through TikTok videos...
Read MoreGemini 3 Pro Launches Google has released Gemini 3 Pro into Search’s AI Mode, making it available on day one for AI Pro and Ultra subscribers in the United States. Users can access it by selecting “Thinking” from the model menu. According to Google, Gemini 3 Pro brings stronger reasoning capabilities and deeper understanding of...
Read MoreChatGPT Pulled the Plug on Legal, Medical, and Financial Guidance ChatGPT no longer offers legal advice. The same goes for financial and medical questions. Instead, users are given general explanations of broad concepts and a suggestion to contact a professional – sometimes with a link to one. Testing the chat bot resulted in no messages...
Read MoreBusinesses Are Moving Fast on AI SEO New data shows that more than 80% of businesses are already putting money into AI and LLM optimization. Another 60% say they plan to boost their SEO budgets in direct response to changes in how search works today. This is not speculation. Companies are spending now and adjusting...
Read MoreOpenAI’s Atlas Browser OpenAI has launched a new browser for Mac users called Atlas. It blends traditional web browsing with direct access to ChatGPT in a way that stands apart from Chrome or Safari. While Google Search powers its query results, the browsing experience is centered on ChatGPT’s ability to analyze, assist, and respond inside...
Read MoreGoogle Is Raising the Bar on What Counts as Quality Google’s Vice President of Search, Liz Reid, recently explained that content lacking depth or original perspective is now being treated as low value, even spam. Pages that restate common knowledge without adding anything new are being pushed down in AI Overviews. Reid said that Google’s...
Read MoreThe New Battleground for Law Firm Visibility It’s no longer about whether your firm is using GEO. The real question is whether or not it’s working. As more legal consumers turn to AI tools like ChatGPT, Perplexity, and Google’s AI Overview, the way law firms earn attention is changing. Are AI models recommending your firm...
Read MoreAI User Behavior Study Google hasn’t shared how people use its new AI-generated search results, but this independent study helps fill that gap. SEO and growth marketing expert, Kevin Indig, teamed up with Researchers from Clickstream Solutions to complete a study that observed 37 users across seven task types to understand how they interact with...
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