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GEO Is Largely Overlooked Although generative AI has changed search drastically in the past few years, most marketing teams are not adapting. A recent survey from Centerfield found that almost two thirds of marketers admitted their company has not dedicated any time, budget or staffing to Generative Engine Optimization. GEO is the strategy that improves...
Read MoreMost ChatGPT Users Still Rely on Google Despite the hype around AI search, most people are not using ChatGPT as a replacement for Google. According to data from Similarweb shared by SEO consultant Brodie Clark, 95.3%of users who visited ChatGPT in August also visited Google. Yet, only 14.3% of Google users visited ChatGPT. This suggests...
Read MoreWhen Automation Becomes the Architect Advertising campaigns, specifically in Google Ads, can now be launched, tested, and optimized by systems that learn and adapt with minimal human input. Tools across several platforms like Google Performance Max, Google AI Max, Meta Advantage Plus, TikTok Smart Performance, and LinkedIn Accelerate Ads are capable of driving decisions about...
Read MoreThe Ruling That Stopped Short of a Breakup In one of the most closely watched antitrust cases in tech history, U.S. District Judge Amit Mehta declined to dismantle Google’s core business units, despite finding the company had maintained monopoly power in general search. The Department of Justice had pushed for a far more aggressive remedy,...
Read MoreInconsistent AI Search Results BrightEdge, a leading SEO platform, recently published a detailed study comparing how today’s most used AI tools handle brand recommendations. The company examined tens of thousands of identical prompts across Google AI Overviews, Google AI Mode, and ChatGPT. This comes right after the news that ChatGPT is in fact using Google...
Read MoreGoogle Is Adding More Links to AI Mode Google is adding new features to AI Mode that embed more links directly into AI-generated answers. According to Robby Stein, VP of Product for Google Search, these additions include carousels of source links, smarter inline linking, and a wider rollout of the Web Guide feature. 2/ We’ve...
Read MoreStop Measuring the Wrong Thing In the early years of SEO, growing a law firm’s website traffic felt like the ultimate win. Simply put, more visitors meant more visibility. And more visibility meant more potential clients. At least, that was the theory. But here’s today’s reality: traffic doesn’t pay the bills. Signed cases do. When...
Read MoreBeyond Search Rankings Search no longer ends with a list of links. People ask a question, and artificial intelligence gives them an answer. That answer often becomes the only thing they see. For law firms, this changes the way potential clients discover and evaluate you. It’s not enough to rank well on Google anymore. What...
Read MoreYour Google Rankings Aren’t Completely Invisible to ChatGPT The popular SEO blog, Backlinko, recently ran a test that raises new questions about how ChatGPT finds its answers and whether Google is playing a bigger role than expected. Remember, OpenAI still lists Bing as its search partner. But based on multiple independent tests, it looks like...
Read MoreAds Are Live Inside Google’s AI Search Google has begun placing ads directly inside its AI-powered search experience, known as AI Mode, with plans to expand ahead of the end-of-year buying season. While most users still expect a list of links, those using AI Mode are starting to see sponsored placements show up inside full-sentence...
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