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By: TSEG | Apr 1, 2014

Quarterly SEO Update: What Has Google Changed in 2014 So Far?

With the first quarter of 2014 behind us, we wanted to take a quick look at some of the biggest news on the SEO / Google front so far this year. January: Webmasters speculate that an unconfirmed algorithm update occurred between January 8-10 due to shifts in placement and traffic drops. Google punishes a large...

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By: TSEG | May 20, 2013

Preparing for Penguin 2.0

We have been through 5 major Google algorithm updates in the last 6 years and dozens of minor updates. Google recently stated that “We make over 500 changes to our algorithms a year, so there will always be fluctuations in our rankings in addition to normal crawling and indexing.” Additionally, SEOMoz reports that there have...

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By: TSEG | Oct 8, 2012

Purchase Web Content With Google Wallet

As reported by CNET, Google is experimenting with using micropayments for individual articles and other content on the internet.  Micropayments have been an idea for purchasing web content for a long time, but no one has ever used it effectively. Users will be able to pay for internet content using Google Wallet.  The idea is...

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By: TSEG | Oct 4, 2012

Google Overtakes Microsoft to become 2nd Most Valuable Tech Company

On Monday, Google Inc. surpassed Microsoft Corp. to become the world’s second-largest technology company behind Apple.  The Washington Post reports that Google’s stock rose 0.7% to $759.98 for a market capitalization of about $249.2 billion. Microsoft, however, dropped 0.3% to $29.67 a share, for a market capitalization of about a $248.7 billion. One of the...

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By: TSEG | Sep 27, 2012

Google Stock Price Reaches All-Time High

As reported by CNN, Google’s stock hit a record high of $750.04 in late trading Monday. The stock reached $747.84 around noon Eastern Time, passing a previous all-time high set in November 2007 of $747.24. During the economic crisis in 2009, Google’s shares traded below $300 and investors worried that Google had peaked. Today, Google...

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By: TSEG | Sep 20, 2012

Google to overtake Facebook in Display Advertising

According to research firm eMarketer, Google is likely to exceed Facebook in selling online display ads in the United States.  Google is expected to have a 15.4% share of the U.S. market. eMarketer said  Google is projected to make $2.31 billion in revenue from online display ads. These are more profitable than the text-based ads...

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By: TSEG | Sep 5, 2012

Google’s “I’m Feeling Lucky” Button Received a Remodel

Google has taken its famous “I’m Feeling Lucky” button, which takes you directly to the top search result, and has turned it into a scrolling advertisement for Google services, projects, and games. With the additions of toolbar search and Google Instant, it has become a rarely used feature. Now, if you go to the Google...

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By: TSEG | Aug 15, 2012

Google Purchases Frommer’s – is this a trend that will continue?

As reported by Amir Efrati and Jeffrey Trachtenberg on wsj.com, Google has purchased Frommer’s travel-guides for $25 million.  Along with its purchases of ITA software and Zagat, Google has now acquired three major travel related information brands.  The Frommer purchase will put Google in a position to further capitalize the 2 to 3 billion dollars...

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