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The Other Half of the SEO Story

Posted on Friday, January 16th, 2009 at 9:15 am    

Search engine optimization isn’t a simple process, and getting your website to a prime location in Google search is only half the battle.

Consider this scenario – your company hires an ad agency to get your name out all over town. Within months, your firm’s name and logo is visible on every billboard, during every television program, and in every phone book in the city. Unfortunately, having spent all your resources on your advertising blitz, your company no longer has the money to remodel its offices. When eager customers show up at your door, they are shocked to see your employees working out of a run-down shack. Disappointed, your potential clients walk away without even bothering to meet you in person.

Doesn’t sound like a good scenario, does it? And yet, all too many businesses are finding themselves in this situation with their online marketing campaigns. They spend money, time, and effort on getting their websites to the top of natural search results, but little to no money on designing their websites in ways which appeal to online consumers. The result? Great visibility on major search engines, but no new business, as potential customers are turned away by a poorly-designed or outdated website.

At TSEG, we understand one simple fact – search engine optimization doesn’t mean anything unless it gets you actual contacts and actual business. That’s why we work with each of our clients to ensure that their growing web presence brings actual benefits to their firm or business. Contact us at (512) 394-7234 to learn more about our SEO company.