Trump Grants TikTok Another 90 Days, Keeping Ad Access Wide Open

TikTok’s Temporary Lifeline

President Trump has issued a 90-day extension that keeps TikTok operating in the U.S., putting off enforcement of a law that could eventually ban the platform. This is the third time the deadline has been pushed since the law was signed in January.

White House press secretary Karoline Leavitt confirmed the move, stating that a new executive order will be signed this week. “President Trump does not want TikTok to go dark,” she told reporters.

While the platform’s long-term future remains unresolved, this extension keeps it live through mid-September. For now, TikTok remains fully accessible to users, creators, and advertisers.

Advertisers Get Breathing Room

With the extension in place, brands can continue running campaigns on TikTok without interruption. The platform remains one of the most effective tools for reaching Gen Z and younger millennials, groups that are increasingly difficult to engage through traditional media.

Many marketers had been holding off on budget decisions due to the uncertainty. This new window gives them time to plan ahead without having to reroute ad spend or pause creator partnerships.

For legal marketers, the delay means more time to use TikTok’s format while it remains available in the U.S. market.

The Sale Still Isn’t Settled

Talks around a potential sale of TikTok’s U.S. operations are ongoing, but the deal remains stalled. A near-agreement earlier this year fell apart after new tariffs were introduced, causing negotiations to lose momentum.

ByteDance, TikTok’s parent company, has resisted selling its core algorithm, which remains one of the main obstacles. U.S. and Chinese officials have returned to the table and agreed on a general framework to ease export controls, but there is still no firm resolution.

President Trump noted this week that any final deal would likely need approval from the Chinese government. Until that happens, the situation remains unresolved.

What Law Firms Should Do Next

As TikTok’s future continues to hang in the balance, law firms running paid media campaigns should treat this extension as a planning window, not a guarantee. Whether you’re running awareness campaigns or driving mass tort leads, this extra time is a chance to test and refine creative while the platform remains active.

TSEG is already helping clients prepare for multiple scenarios. If TikTok stays, we build high-performing campaigns tailored to its short-form style. If it goes, we pivot fast to platforms with similar content formats and audience reach. What matters most is having a strategy that doesn’t depend on any single channel.

No matter what happens after September, firms that stay ready won’t have to scramble. TSEG makes sure you’re ahead of the next move. Contact us to learn more.