Legal Marketing Blog

Google Isn’t the Only Search Engine That Matters Anymore—Here’s Where Clients Are Looking

The Next Generation Isn’t Searching the Way You Think For years, Google has been the default search engine for nearly everyone, but younger users are breaking that habit. Instead of typing queries into traditional search engines and sorting through pages of results, many now turn to short-form explainer videos, user generated online forums & discussions,...

Google’s AI Overviews Are Changing User Click Behaviors – Takeaways for Law Firms

New Data Confirms AI Overviews Are Changing Click Traffic When a major change in Google’s search engine affects website traffic, businesses need data—not just speculation—to understand the impact. Terakeet, a digital marketing company specializing in enterprise-level SEO and organic search strategies, conducted a recent study on how Google’s AI Overviews are impacting click-through rates (CTR). The study...

Google Faces EU Charges for Unfair Search Practices—Could Law Firms Benefit?

Google Faces EU Charges for Favoring Its Own Content Google is under fire again—this time in Europe. The European Commission has accused the tech giant of violating the Digital Markets Act (DMA) by giving preferential treatment to its own services in search results. This latest legal challenge comes just weeks after the UK’s Competition and...

DeepSeek R1: 3 Week Update and the Future of AI in Legal Marketing

A Fast Start, but Has the Growth Continued? The newest player in the generative AI race, DeepSeek, is a Chinese startup that recently introduced its open-source model, DeepSeek-R1. Unlike proprietary models from OpenAI and Google, DeepSeek-R1 is freely available, allowing businesses and developers to access high-level AI without the constraints of a closed system –...

YouTube Focusing on Larger Screens: New Opportunities for Law Firms

The New Reality: YouTube Is Becoming a TV-First Platform For years, law firms investing in digital marketing have followed the industry standard: mobile-first content. But YouTube’s latest announcement is a move in the opposite direction—toward television. While social media ads, websites, and search engines have historically moved toward mobile-first strategies, YouTube is leaning into its...

Law Firms Can’t Rely on Google Alone as AI Search Gains Traction

Google Still Reigns, But Its Grip Is Loosening For years, Google has been the default gateway to the internet. When people needed answers, they turned to Google without a second thought. Businesses—including law firms—built their entire online strategies around ranking high in Google’s search results, knowing that’s where the vast majority of potential clients would...

Google’s Q4 Earnings Prove the Future of AI Is Here—What It Means for Law Firms

Google’s Big Quarter Alphabet, Google’s parent company, closed out 2024 with another strong financial performance, reinforcing its dominance in digital advertising and AI-driven services. The company reported $96.5 billion in revenue for Q4, marking a 12% increase from the previous year. Advertising remained the backbone of Alphabet’s business, with Google Search and YouTube continuing to...

Google’s AI Overviews Are More Advanced Than Ever—Is Your Law Firm Ready?

Google’s AI Overviews Just Got Smarter Recent data shows that AI Overviews (AIO) have taken a major leap in quality. AIO is now surfacing in twice as many complex search queries as before, handling multi-step and nuanced questions with greater accuracy. For law firms that rely on search visibility, this shift is impossible to ignore...

Yahoo’s AI-Powered Search, Threads Ads, and Google’s SEO Advice—What Law Firms Need to Know

Big Shifts in Search and Social The way people search for information and engage with content online is changing fast. Yahoo is testing an AI-powered search experience to keep up with Google and Bing, Meta is introducing ads on Threads to counter ads on X (formerly Twitter), and Google is offering rare insight into how...

TSEG Wins The Golden Gavel Award for Best Podcast/Webisode