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A Preview of the TikTok Ban This past weekend, TikTok experienced a temporary shutdown in the U.S., leaving millions of users unable to access the app over the weekend. Late Saturday, TikTok began displaying a message to users stating that its services were “temporarily unavailable.” The shutdown came ahead of a federal ban that was...
Read MoreA Global Spotlight on Google’s Search Practices The UK’s Competition and Markets Authority (CMA) has launched a formal investigation into Google under the newly enacted Digital Markets, Competition and Consumers Act (DMCC). This legislation is aimed at addressing the dominance of major players in digital markets, giving regulators the authority to enforce changes. As part...
Read MoreUpdate 1/19/2025: The TikTok Ban Has Been Delayed for 75 Days A Legal Matter of National Security It’s finally here – the banishment of a social media giant, fueled by escalating concerns over data security and foreign influence. Efforts to ban TikTok have been active at both the executive and legislative levels for months. FCC Commissioner...
Read MoreWhy Google’s Latest Updates Matter for Law Firms Google is testing several features in search this week. These changes, even if temporary, are altering how potential clients search for and find legal services. We’re seeing Reddit drop in rankings across the board, ad adjustments in the local pack, and expanded “People Also Ask” (PAA) sections....
Read MoreA Subtle Yet Bold Move from Bing Microsoft Bing has taken a daring step in its competition with Google, deploying a tactic that’s as clever as it is unconventional. When users type “Google.com” or just “Google” into Bing’s search bar, they’re greeted with a results page that mimics Google’s user interface, including a similar layout,...
Read MoreGoogle’s 2024 Search Updates: What Lawyers Need to Know Attorneys should already know that in competitive fields like legal marketing, Google’s search algorithm updates can make or break a website’s visibility. In 2024, Google released several algorithm updates that honed its focus on fighting spam, improving content quality, and enhancing user experiences. From stricter penalties for...
Read MoreBreaking Away from the Search Box Google’s CEO, Sundar Pichai, recently painted a vivid picture of where the tech giant is heading by 2025. At the core of this vision is a pivot from the familiar search box to AI-powered applications, transforming how users interact with Google. This consumer-focused strategy hinges on the rapid evolution...
Read MoreBig Tech on Trial Google’s legal clash with the Department of Justice (DOJ) is a landmark case that could reshape the way businesses approach search and online visibility. Accusations of monopolistic practices have placed Google at the center of a heated debate about fairness and competition in the digital space. For legal marketers, this case...
Read MoreWhat Bing’s Updates Mean for Attorneys If your law firm isn’t paying attention to Bing, now might be the time to start. With its latest updates, Bing has made significant strides in search technology that could directly impact your marketing ROI. These improvements include faster search speeds, more precise query handling, and cost-saving measures that...
Read MoreGen Z Is Changing the Case Acquisition Game Gen Z isn’t searching for legal help the same way older generations have. Instead of turning to traditional search engines, they’re finding answers—and law firms—on platforms like TikTok, YouTube, and Reddit. For law firms that want to stay ahead, understanding these habits and creating content tailored to...
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