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By: TSEG | May 30, 2024

Google’s New AI Overview Feature

Google has introduced a new feature called AI Overview in its search engine results pages (SERPs). This innovative addition uses artificial intelligence to enhance the search experience by providing users with a concise summary of information related to their query. The AI Overview is designed to help users quickly understand the most relevant aspects of...

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By: TSEG | Feb 27, 2024

Google Removing “More Places” Button Could Impact Law Firms

[Update 2/28/2024] The button is back. Google completed the testing for this feature and has reverted to showing more maps results after clicking “More businesses”. See the detailed explanation below. In an unexpected development, we’ve seen recent Google searches removing the “More Places” button from local search results. This change is particularly impactful for law...

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By: TSEG | Apr 23, 2021

Why is SEO an investment?

When you build a website for your business, it becomes your company’s “online real estate.” Much like physical real estate, this valuable space on the world wide web can expand and become more visible. The term for increasing your website’s visibility online is “search engine optimization” or SEO. While almost every business owner in every...

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By: Shea Benedict | Dec 20, 2019

Local Service Ads for Lawyers

What are Local Service Ads? Local Service Ads are beginning to expand into new verticals and markets, so lawyers don’t want to miss out on the opportunity to take advantage of this new form of advertising. LSAs help you connect with people who search on Google for the services you offer. Your ads will show...

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By: TSEG | Nov 20, 2019

How Much Should I Be Paying for SEO? Where Does Your SEO Fee Go?

By Jack Turner When it comes search engine optimization (SEO) services, it can be helpful to understand what goes into a balanced, well thought out campaign before deciding how much to spend on it. Gauging how much to invest in SEO is not quite as cut and dry as calculating your PPC spend. There are...

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By: TSEG | Jan 30, 2019

How Much Should I Be Paying for SEO?

  By Jack Turner When it comes search engine optimization (SEO) services, it can be helpful to understand what goes into a balanced, well thought out campaign before deciding how much to spend on it. Gauging how much to invest in SEO is not quite as cut and dry as calculating your PPC spend. There...

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By: TSEG | Dec 28, 2016

How Positive Google Reviews can Help Your Business

Reviews from your clients on Google play an important role in your marketing efforts. Good reviews have been correlated with better local rankings and higher click-through rates (CTR). People read reviews before selecting an attorney, so reviews help legitimize your firm to prospective clients. If they see that you’ve helped other people in their area,...

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By: TSEG | Mar 20, 2015

Mobile Friendly Search Results are Coming

Here are the two main reasons you should make sure your website is mobile friendly: Mobile traffic – Give your potential clients who come to your website a better experience.  We’ve been following mobile traffic in Google analytics for the past 5 years, in that period of time we have seen mobile traffic jump from a...

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By: TSEG | Jul 8, 2013

SEO Toolkit Spotlight: Majestic SEO

Here at TSEG, we take pride in our agility; we’re quick to execute client requests and responsive to Google algorithm updates, all while managing our daily tasks. As a player in the tech and web game, having an edge up on our competition is always important. And we would not be able to maintain our...

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By: TSEG | Jun 24, 2013

Design With Intent: Tracking Eye Movements with Heat Maps

Since the idea of the internet and websites first caught on around 1989, marketers and designers have been studying intently to find the best way to leverage consumer interaction. Just like in traditional marketing, a great deal of research is conducted with the intent of discovering how web users engage with the information on any...

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