By: TSEG | Jul 22, 2024

How Google’s AGC Score Impacts Your Law Firm’s Search Rankings and How to Adapt

Understanding Google’s AGC Classification Score AGC is a term that can refer to Artificially Generated Content, Automatically Generated Content, and/or AI Generated Content. Recent insights have brought to light Google’s use of an AGC classification score, designed to identify and manage content generated through automated means. This score is part of Google’s broader effort to maintain...

By: TSEG | Jul 12, 2024

The Decline of Google AI Overviews and What It Means for Law Firms

Significant Drop in AI Overview Visibility Recent trends reveal a marked decline in the appearance of Google’s AI Overviews, now visible in just 7% of searches. This is a significant drop from the 15% visibility recorded earlier in the year. This reduction is more pronounced since mid-April, affecting sectors such as education, entertainment, and ecommerce...

By: TSEG | Jul 10, 2024

Mastering Multi-Channel Search Optimization for Law Firms

SEO Beyond Google For law firms nowadays, traditional SEO on Google just isn’t enough. As quickly the internet evolves, so must the strategies for reaching potential clients. Today’s modern approach involves optimizing content across various platforms where potential clients might search for legal help, including social media, video sharing sites, and now, AI-driven technologies. This...

By: TSEG | May 30, 2024

Google’s New AI Overview Feature

Google has introduced a new feature called AI Overview in its search engine results pages (SERPs). This innovative addition uses artificial intelligence to enhance the search experience by providing users with a concise summary of information related to their query. The AI Overview is designed to help users quickly understand the most relevant aspects of...

By: TSEG | Feb 27, 2024

Google Removing “More Places” Button Could Impact Law Firms

[Update 2/28/2024] The button is back. Google completed the testing for this feature and has reverted to showing more maps results after clicking “More businesses”. See the detailed explanation below. In an unexpected development, we’ve seen recent Google searches removing the “More Places” button from local search results. This change is particularly impactful for law...

By: TSEG | Apr 23, 2021

Why is SEO an investment?

When you build a website for your business, it becomes your company’s “online real estate.” Much like physical real estate, this valuable space on the world wide web can expand and become more visible. The term for increasing your website’s visibility online is “search engine optimization” or SEO. While almost every business owner in every...

By: Shea Benedict | Dec 20, 2019

Local Service Ads for Lawyers

What are Local Service Ads? Local Service Ads are beginning to expand into new verticals and markets, so lawyers don’t want to miss out on the opportunity to take advantage of this new form of advertising. LSAs help you connect with people who search on Google for the services you offer. Your ads will show...

By: TSEG | Nov 20, 2019

How Much Should I Be Paying for SEO? Where Does Your SEO Fee Go?

By Jack Turner When it comes search engine optimization (SEO) services, it can be helpful to understand what goes into a balanced, well thought out campaign before deciding how much to spend on it. Gauging how much to invest in SEO is not quite as cut and dry as calculating your PPC spend. There are...

By: TSEG | Jan 30, 2019

How Much Should I Be Paying for SEO?

By: TSEG | Dec 28, 2016

How Positive Google Reviews can Help Your Business

Reviews from your clients on Google play an important role in your marketing efforts. Good reviews have been correlated with better local rankings and higher click-through rates (CTR). People read reviews before selecting an attorney, so reviews help legitimize your firm to prospective clients. If they see that you’ve helped other people in their area,...

How Google’s AGC Score Impacts Your Law Firm’s Search Rankings and How to Adapt

The Decline of Google AI Overviews and What It Means for Law Firms

Mastering Multi-Channel Search Optimization for Law Firms

Search Engine Optimization

How Google’s AGC Score Impacts Your Law Firm’s Search Rankings and How to Adapt

The Decline of Google AI Overviews and What It Means for Law Firms

Mastering Multi-Channel Search Optimization for Law Firms

Google’s New AI Overview Feature

Google Removing “More Places” Button Could Impact Law Firms

Why is SEO an investment?

Local Service Ads for Lawyers

How Much Should I Be Paying for SEO? Where Does Your SEO Fee Go?

How Much Should I Be Paying for SEO?

How Positive Google Reviews can Help Your Business

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