By: admin | Feb 26, 2026

Paid Search Gains Double Digit Share: What This Means for Lawyers

How Search Traffic Is Being Redistributed New data comparing January 2025 to January 2026 shows a clear redistribution of clicks inside Google search results. Across multiple consumer verticals, classic organic listings captured a smaller percentage of total clicks year over year, while paid placements gained ground in every category analyzed. Outside of legal, industries like...

By: admin | Feb 18, 2026

How are law firms “ranking” in AI search?

When Rankings Stop Being the Deciding Factor Trial lawyers have spent years competing for page one positions. That benchmark is losing influence as prospective clients turn to AI platforms for answers to specific legal questions. Recent large scale testing of identical prompts across major AI systems revealed substantial variation in named outcomes. For example, the...

By: admin | Feb 6, 2026

What ChatGPT’s New Visual Features Mean for Law Firm SEO

AI Interfaces Are Starting to Look Familiar OpenAI has started rolling out visual enhancements inside ChatGPT that make it feel less like a chatbot and more like a search engine. Responses now include image-based panels and clickable news cards that resemble Google’s layout. These features appear when users ask about public figures, locations, or trending...

By: admin | Jan 28, 2026

Google’s Gemini 3 Now Powers AI Overviews: What That Means for Law Firm SEO

Google has rolled out a significant update to its search engine: Gemini 3 is now the default model powering AI Overviews. These AI-generated summaries appear at the top of search results and are already reaching more than one billion users. For law firms, this shift has real implications for visibility, content strategy, and lead generation....

By: admin | Jan 14, 2026

People Are Trusting AI Overviews with Health Searches – What this means for lawyers

Trust in AI Overviews is unsteady Earlier this month, The Guardian published an investigation examining how Google’s AI Overviews can surface misleading health information in search results. The reporting, led by health editor Andrew Gregory, highlighted cases where AI generated summaries presented advice that medical experts said was wrong or lacked proper context. The placement...

By: Chris Massaro | Jun 14, 2019

What Does My SEO Company Do With My Money?

If you could pay Google “X” dollars per month to put your website in that highly-competitive first spot for every search, you would do it. The value of that top-ranked spot, not the amount of work that goes into getting there, is what matters to your business. That being said, there is no one we...

By: admin | Apr 1, 2014

Quarterly SEO Update: What Has Google Changed in 2014 So Far?

With the first quarter of 2014 behind us, we wanted to take a quick look at some of the biggest news on the SEO / Google front so far this year. January: Webmasters speculate that an unconfirmed algorithm update occurred between January 8-10 due to shifts in placement and traffic drops. Google punishes a large...

By: admin | Jul 3, 2013

Google Hits June With A Heat Wave

Ever since Matt Cutts, Google’s head engineer in charge of web-spam released a video in May about what to expect in the next few months in terms of SEO, there have been noticeable fluctuations in the search results for many website owners. The MozCast Google weather tracker is a tool designed by the highly regarded...

By: admin | Sep 12, 2012

Microsoft’s New “Bing it on” Marketing Campaign Challenges Google

As reported by tech-news website The Droid Guy, Microsoft is adopting the methods of the Pepsi Challenge in their new “Bing it on” challenge against the Google search engine. The challenge pits Bing up against Google in a side-by-side comparison (with the brand names removed) to see which service provides better and more relevant search...

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Tag: SEO